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Top 9 Twitter PPC Opportunities and Challenges

Twitter IPO

Should PPC practitioners focus on Twitter as an emerging ad channel that can drive direct response metrics, or is its value largely brand in nature? Here are some major opportunities and challenges of leveraging Twitter as a scalable PPC ad channel. Should PPC practitioners focus on Twitter as an emerging ad channel that can drive direct response metrics, or is its value largely brand in nature? Here are some major opportunities and challenges of leveraging Twitter as a scalable PPC ad channel. 0 Comments