Articles on mobile device

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How Top Restaurants Serve Up and Stack Up in Mobile SEO

restaurant

The Search Agency (TSA) analyzed how top restaurants and catering businesses fared against its mobile SEO criteria in its latest "mobile experience scorecard" report. The Search Agency (TSA) analyzed how top restaurants and catering businesses fared against its mobile SEO criteria in its latest "mobile experience scorecard" report. 0 Comments

Responding to Device Changes in Google and Bing

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Recently, both Bing and Google announced some changes to mobile advertising that you need to be aware of and react to within your PPC campaigns. Recently, both Bing and Google announced some changes to mobile advertising that you need to be aware of and react to within your PPC campaigns. 0 Comments

Mobile: 34% of Organic Search, 42% of Social Traffic in Q2 [Report]

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RKG released its digital marketing report for Q2 2014 and found organic traffic comprised 31 percent of all website visits in Q2, and mobile traffic grew to make up 34 percent of those visits. Meanwhile, 42 percent of social visits came from mobile. RKG released its digital marketing report for Q2 2014 and found organic traffic comprised 31 percent of all website visits in Q2, and mobile traffic grew to make up 34 percent of those visits. Meanwhile, 42 percent of social visits came from mobile. 0 Comments

Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

What Time of Day Do B2B Professionals Conduct Mobile Research

Some organizations may continue to view mobile as an "add-on" or supplementary effort. However, those who embrace the shift in behavior and deliver what their customers want and need to make a purchase decision will likely be the ultimate winners. Internet usage on mobile now exceeds desktop. The time has come to consider integration of mobile-friendly versions of all mission-critical assets. 0 Comments

Bing Ads Revamps Tablet, Mobile Targeting for Better AdWords Compatibility

Bing Ads

Device targeting on Bing Ads is getting a big overhaul. The goal is to bring Bing Ads in line with what Google AdWords, with the ability to target specific devices – desktop, tablet, and smartphone. The changes will rollout over the next year. Device targeting on Bing Ads is getting a big overhaul. The goal is to bring Bing Ads in line with what Google AdWords, with the ability to target specific devices – desktop, tablet, and smartphone. The changes will rollout over the next year. 0 Comments

How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

Mobile vs Desktop Traffic

Google has made it clear that a bad mobile user experience will result in poor rankings in their mobile search results. Here's how to establish your own mobile performance benchmarks when compared to desktop so you can identify and fix common issues. Google has made it clear that a bad mobile user experience will result in poor rankings in their mobile search results. Here's how to establish your own mobile performance benchmarks when compared to desktop so you can identify and fix common issues. 0 Comments

3 Ways Google's New Keyword Planner Brings Sexy Back to AdWords

Search Volume Trends

Here are three ways to use the latest Google Keyword Planner features to make your AdWords management more receptive to user context (location, device, and time), which in turn will help make your entire campaign more successful. Here are three ways to use the latest Google Keyword Planner features to make your AdWords management more receptive to user context (location, device, and time), which in turn will help make your entire campaign more successful. 0 Comments

Google Webmaster Tools Now Provides More Specific Search Query Data

Google Webmaster Tools Search Queries

Google Webmaster Tools will now provide more specific details about the number of impressions and clicks your site gets from search. Also, a new filter will be of particular interest to those webmasters who have a lot of mobile traffic. Google Webmaster Tools will now provide more specific details about the number of impressions and clicks your site gets from search. Also, a new filter will be of particular interest to those webmasters who have a lot of mobile traffic. 0 Comments

What You Can Learn From Google Analytics Mobile Reports

Google Analytics Visits

The Google Analytics mobile reports will help you understand which devices people are using to view your website, let you compare conversions completed across devices, and view important data such as operating systems and screen resolution. The Google Analytics mobile reports will help you understand which devices people are using to view your website, let you compare conversions completed across devices, and view important data such as operating systems and screen resolution. 0 Comments

Top Online Retailers Lag in Mobile Experience [Study]

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Just in time for the holiday shopping season, The Search Agency released its mobile experience scorecard for the top online retailers in the United States. Of the 100 retailers examined, REI came in first and Apple came in last. Just in time for the holiday shopping season, The Search Agency released its mobile experience scorecard for the top online retailers in the United States. Of the 100 retailers examined, REI came in first and Apple came in last. 0 Comments

New Google Playbook Outlines 5 Essentials of a Mobile Strategy

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Taking a fresh look at the mobile landscape, Google has outlined five critical questions that businesses should address when developing a mobile strategy. The company published the updated recommendations and examples in its Mobile Playbook. Taking a fresh look at the mobile landscape, Google has outlined five critical questions that businesses should address when developing a mobile strategy. The company published the updated recommendations and examples in its Mobile Playbook. 0 Comments

Google Adds Local Availability, Local Storefront for Product Listing Ads

Google Product Listing Ads Local Availability and Storefront

Google has unveiled two new local features for product listing ads (PLAs) to a limited number of retailers: local availability and local storefronts. These ads will tell customers when a product is available for purchase in a local physical store. Google has unveiled two new local features for product listing ads (PLAs) to a limited number of retailers: local availability and local storefronts. These ads will tell customers when a product is available for purchase in a local physical store. 0 Comments

Google: 70% of Mobile Searchers Call a Business Directly From Search Results [Study]

Google Click to Call Buttons

Whether someone is searching on their mobile device for a restaurant, a local service, or a car rental, the presence of a click to call button increases click-through rates and brand perception, according to new Google/Ipsos research. Whether someone is searching on their mobile device for a restaurant, a local service, or a car rental, the presence of a click to call button increases click-through rates and brand perception, according to new Google/Ipsos research. 0 Comments

YouTube to Add Offline Viewing to Mobile Apps

Youtube

At the moment to view videos on YouTube on a mobile device, you have to be connected to some sort of internet connection. That will change in November however, with Youtube revealing plans to add a new offline mode to its applications. At the moment to view videos on YouTube on a mobile device, you have to be connected to some sort of internet connection. That will change in November however, with Youtube revealing plans to add a new offline mode to its applications. 0 Comments

Yahoo Defeats Google: Gets More Unique Visitors in July

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Yahoo dethroned Google as the top destination of U.S. web users in July, comScore reported. Yahoo had an estimated 197 million unique visitors in July, compared to Google's 192 million. However, mobile device visits aren't included in those figures. Yahoo dethroned Google as the top destination of U.S. web users in July, comScore reported. Yahoo had an estimated 197 million unique visitors in July, compared to Google's 192 million. However, mobile device visits aren't included in those figures. 0 Comments

Yelp Now Allows Mobile Reviews, Adds More Consumer Alerts

Yelp Consumer Alert

Yelp now will let users leave reviews for businesses via their smartphones. Separately, Yelp also announced that is releasing a new batch of alerts on profiles where business owners have used some sort of incentive in return for great reviews. Yelp now will let users leave reviews for businesses via their smartphones. Separately, Yelp also announced that is releasing a new batch of alerts on profiles where business owners have used some sort of incentive in return for great reviews. 0 Comments

There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

Material Upside for Mobile Ad Spend vs Mobile Usage

With consumer habits changing fast in favor of mobile, mobile will begin to effectively monetize. Use the power of story to demonstrate the value of mobile advertising – and how it will help bring your clients closer to that pot of gold. With consumer habits changing fast in favor of mobile, mobile will begin to effectively monetize. Use the power of story to demonstrate the value of mobile advertising – and how it will help bring your clients closer to that pot of gold. 0 Comments

Big Bing Ads 2013 Recap

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Bing Ads has released a flurry of new and improved features of late. Here's a recap of some of the biggest improvements and new features, as well as some small but important changes you might have missed, plus some things in the works now. Bing Ads has released a flurry of new and improved features of late. Here's a recap of some of the biggest improvements and new features, as well as some small but important changes you might have missed, plus some things in the works now. 0 Comments

How I Learned to Stop Worrying and Love Enhanced Campaigns

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It's time to stop whining and start winning! If you haven't migrated already, or you have migrated but aren't doing anything differently, here are some good reasons to adopt Google AdWords enhanced campaigns functionality as soon as possible. It's time to stop whining and start winning! If you haven't migrated already, or you have migrated but aren't doing anything differently, here are some good reasons to adopt Google AdWords enhanced campaigns functionality as soon as possible. 0 Comments

Using Multipliers Effectively in AdWords

multiplier

The ability to start with a keyword bid and layer on increases or decreases in aggressiveness based on conversion rate of different user groups is a fantastic development for AdWords advertisers. Make sure your bidding strategies can cope. The ability to start with a keyword bid and layer on increases or decreases in aggressiveness based on conversion rate of different user groups is a fantastic development for AdWords advertisers. Make sure your bidding strategies can cope. 0 Comments

Future Forward - Shifts in the Digital Revolution at #SESLON

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Context is everything. Dave Coplin, chief envisioning officer of advertising and online at Microsoft U.K., says the changing web now revolves around the context of the user, even if brands don't fully embrace this concept yet. Context is everything. Dave Coplin, chief envisioning officer of advertising and online at Microsoft U.K., says the changing web now revolves around the context of the user, even if brands don't fully embrace this concept yet. 0 Comments

Google AdWords Enhanced Campaigns: The Good, Bad & Uncool

adwords-enhanced-campaign

There is good in this announcement and the motivations are good. Devices are converging and we do need better ways to handle that. Unfortunately the removal of control from the advertiser at keyword level makes this a bitter pill to swallow. There is good in this announcement and the motivations are good. Devices are converging and we do need better ways to handle that. Unfortunately the removal of control from the advertiser at keyword level makes this a bitter pill to swallow. 0 Comments

Google AdWords New Enhanced Campaigns Connect Ads With Multi-Device Consumers

AdWords Bid Adjustment Location

Google today announced an upgrade to AdWords called Enhanced Campaigns that will allow advertisers to target consumers more efficiently with ads based on context like location, device type, and time of the day, in a single campaign. Google today announced an upgrade to AdWords called Enhanced Campaigns that will allow advertisers to target consumers more efficiently with ads based on context like location, device type, and time of the day, in a single campaign. 0 Comments