Articles on match types

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Why We Need Control in PPC

control-ppc

Modifiers are the answer to many PPC issues. Rather than taking control away from advertisers, modifiers would give marketers the control we need. Modifiers are the answer to many PPC issues. Rather than taking control away from advertisers, modifiers would give marketers the control we need. 0 Comments

3 Ways to Dig Deeper for Bigger Paid Search Success

little-fish

The little things, like match types, ad groups, and geo-targeting, can make all the difference in your search marketing tactics. Here are some examples that show why it makes sense to dig into the details. The little things, like match types, ad groups, and geo-targeting, can make all the difference in your search marketing tactics. 0 Comments

How to Implement a Tiered PPC Bidding Strategy

Average Position and Average Quality Score

When set up properly a combination of all match types can help you cover the ground needed to drive high quality, relevant traffic to your site. But in order to get optimal performance, you need to make sure a tiered bidding strategy is utilized. When set up properly a combination of all match types can help you cover the ground needed to drive high quality, relevant traffic to your site. But in order to get optimal performance, you need to make sure a tiered bidding strategy is utilized. 0 Comments

How to Build a Keyword Discovery Machine Using AdWords

copy-keywords-into-adgroup-widgets

Want to leverage Google's query association mapping to your advantage in your AdWords campaign so that Google discovers profitable keywords for you? Here's a step-by-step guide to let broad, phrase, and exact match find you valuable keywords. Want to leverage Google's query association mapping to your advantage in your AdWords campaign so that Google discovers profitable keywords for you? Here's a step-by-step guide to let broad, phrase, and exact match find you valuable keywords. 0 Comments

5 Tips for Selecting PPC Keywords

Google Insights Rising Searches Toyota

Plant the right paid search keywords at the right time and you’ll raise a crop of wonderful results. However, if you choose incorrectly or don’t watch your list carefully, you’ll fail and your garden will be full of weeds that need to be pulled. Plant the right paid search keywords at the right time and you’ll raise a crop of wonderful results. However, if you choose incorrectly or don’t watch your list carefully, you’ll fail and your garden will be full of weeds that need to be pulled. 0 Comments

Review your PPC Keywords

Search engines are always changing, and so are the ways people search for your products and services. So your keyword list should change as frequently. Search engines are always changing, and so are the ways people search for your products and services. So your keyword list should change as frequently. 0 Comments

Boosting CTRs in a Search Fragmenting World

Tony Wright reports further on the fragmentation of search with reader-submitted tips and some of his own. Here's what you can do to keep your CTRs up. Tony Wright reports further on the fragmentation of search with reader-submitted tips and some of his own. Here's what you can do to keep your CTRs up. 0 Comments

Overture Shifting To Default Broad Match

Within the next few weeks, Overture will make a major switch to matching terms on a broad basis, rather than the traditional exact match default it has followed since the company's launch. Within the next few weeks, Overture will make a major switch to matching terms on a broad basis, rather than the traditional exact match default it has followed since the company's launch. 0 Comments