Articles on localization

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YP Data Helps National Brands Go Local

yp

YP is using search data to deliver real-time, cross-device ads based on local search history. The ads will appear on mobile even if customers search on desktop and vice versa. YP is using search data to deliver real-time, cross-device ads based on local search history. 0 Comments

Local and Mobile Converge in 2015

localmobilesearch

Succeeding with local search means succeeding with mobile marketing, as mobile success is synonymous with local. Succeeding with local search means succeeding with mobile marketing, as mobile success is synonymous with local. 0 Comments

Localization for International Search Engine Optimization

International SEO Localization

Localization helps connect your brand to a location using the words, terms, and behaviors of an audience in a particular region. While every country is different, here are some ideas for how to approach a localization strategy in a new country. Localization helps connect your brand to a location using the words, terms, and behaviors of an audience in a particular region. While every country is different, here are some ideas for how to approach a localization strategy in a new country. 0 Comments