Articles on local news

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SEO Is No One-Trick Pony

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What exactly is SEO? It's certainly not any "one thing," but instead a combination of many factors that lead to a successful SEO strategy. What exactly is SEO? It's certainly not any "one thing," but instead a combination of many factors that lead to a successful SEO strategy. 0 Comments

Google Responds to 'Right to Be Forgotten' Questionnaire

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Google has issued a public response to a questionnaire from the Article 29 Working Party and notes it has moved quickly to comply with the court's ruling and its approach will evolve over time. Google has issued a public response to a questionnaire from the Article 29 Working Party and notes it has moved quickly to comply with the court's ruling and its approach will evolve over time. 0 Comments

Is Google's New Local Algorithm 'Pigeon' for the Birds?

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Google rolled out a new local ranking algorithm that more closely mimics traditional organic search ranking -- but some queries have lost the 7-pack results entirely, pushing many local businesses off Page 1 altogether. Google rolled out a new local ranking algorithm that more closely mimics traditional organic search ranking -- but some queries have lost the 7-pack results entirely, pushing many local businesses off Page 1 altogether. 0 Comments

Maybe We Should Break Up With Google

Broken Heart

Quit obsessing about top rankings. If your business relies too heavily on organic search traffic from Google, maybe it's time to alleviate that dependence. Chase healthier goals: being the most competitive, relevant, knowledgeable, and trustworthy. Don't chase rankings. Instead, chase more important goals: being the most competitive, most relevant, most knowledgeable, and most trustworthy website. 0 Comments

5 Most Important Takeaways From the Link Building Survey 2014

Link Building 2014 Survey Thoughts and Analysis

A new survey shows that our industry continues to improve, and links continue to matter. Link building is getting harder, so implementing diverse tactics is extremely important. And link building works best with other online marketing activities. The Link Building Survey 2014 shows that link building is getting harder, links still matter, and diverse tactics are extremely important. 0 Comments

Listing Management: The Required Foundation for Local SEO

Velocity Clouds

Effective listing management trumps all other local SEO efforts. It has been and continues to be the required foundation for a successful local SEO program. Consider these four major factors when creating your listing management strategy. Listing management continues to be the required foundation for a successful local SEO program. Consider these major factors when creating your strategy. 0 Comments

Link Building for Gaming Companies

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Developing links for gaming companies is a lot of fun. But it's an extremely competitive area. Here's how to get great links from loads of content possibilities, social media, and an exceptionally passionate, loyal, and very Internet-savvy audience. How to take advantage of loads of content possibilities, social media, and an exceptionally passionate, loyal and very Internet-savvy audience for links. 0 Comments

130 Questions to Ask When Choosing a Local Search Automation Tool

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Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar locations. Make a smarter decision when picking a company to team up with by asking these questions. Looking to team up with a local search automation vendor? These critical questions will help make the process less complicated and intimidating. 0 Comments

Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

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Even if you've decided to "go mobile," you may be losing an average of 68 percent of smartphone traffic. New BrightEdge research looks at the various types of mobile solutions and how they affect important outcomes like rankings and traffic. Even if you've decided to "go mobile," you may be losing an average of 68 percent of smartphone traffic. New BrightEdge research looks at the various types of mobile solutions and how they affect important outcomes like rankings and traffic. 0 Comments

7 Outstanding Content Marketing Tips for Small Businesses

What Content Works

Content marketing is now a required component of SEO. And it works by engaging new and existing audiences, and encouraging sharing. Here are seven helpful tactics for staying on course with the consistent creation of content. Here are seven helpful tactics to help small businesses consistent create outstanding content to improve SEO efforts and increase audience engagement. 0 Comments

7 Ways Content Marketing is Like a Relay Race

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Just as you wouldn't typically up and run any type of race without some training, the same preparation is required to execute effective content marketing. Here are seven content marketing takeaways learned from running a relay race. Content marketing has many moving parts that need to be synchronized to execute properly. Here's what a relay race can teach you about content marketing. 0 Comments

Search Engine Basic Concepts

Important Document

Baffled by search engines and how they work? Not technical in orientation? Here's a layman's level explanation of the basics of search engines – including the critical concepts of relevance, popularity, segmentation, diversity, trust, and quality. Having trouble understanding search engine optimization (SEO)? This article will help you get a better feel for how the world of search engines works. 0 Comments

Link Building for Real Estate Websites

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Professional home stagers transform homes into showrooms. To get more links to your real estate website and attract more traffic, you also need to stage it. Here are tips on how to optimize your site so it's more appealing to prospective linkers. Building links for the real estate industry is fairly easy and actually kind of fun. Here's how you can increase the number of links to a real estate site. 0 Comments

Google Buys, Then Shuts Down Restaurant Website Builder Appetas

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Google has purchased and shut down Seattle-based Appetas, a website that lets restaurateurs build a website inexpensively with integrations (social, mobile, reservations, delivery) that only larger restaurants can usually afford. Google has purchased and shut down Seattle-based Appetas, a website that lets restaurateurs build a website inexpensively with integrations (social, mobile, reservations, delivery) that only larger restaurants can usually afford. 0 Comments

Link Building for Restaurants: The Ultimate Guide

Feedie

The restaurant industry is absolutely perfectly primed for creative marketing ideas. These link building recipes are ripe for you to use to fit your level of creativity – and the great thing about them is that they're all low-cost or free. The restaurant industry is absolutely perfectly primed for creative marketing ideas. These link building recipes are ripe for you to use to fit your level of creativity – and the great thing about them is that they're all low-cost or free. 0 Comments

Foursquare Splits App in Two, Separates Local Search From Check-ins

Swarm

Foursquare plans to eliminate check-in functionality, and instead focus on further developing local discovery and exploration functionality. Foursquare will be transitioning their check-in functionality to their new application Swarm. Foursquare plans to eliminate check-in functionality, and instead focus on further developing local discovery and exploration functionality. Foursquare will be transitioning their check-in functionality to their new application Swarm. 0 Comments