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How-to guides to improve local search visibility. Tips on international search, maps, and reviews. News from Google, Bing, Yahoo, Yelp, Foursquare and more.

Uber Buys Microsoft's Mapping Tech to Lessen Reliance on Google Maps

Bing Maps New Roadmap Style

Uber has purchased Bing mapping technology and absorbed 100 Bing Maps employees in an effort to build its own geo-location data. The move could allow the company to break ties with Google Maps. Uber has purchased Bing mapping technology and absorbed 100 Bing Maps employees in an effort to build its own geo-location data. The move could allow the company to break ties with Google Maps. 0 Comments

The Most Expensive States for Paid Search in the U.S.

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Cities like New York and San Francisco tend to be synonymous with expensive, but CPCs are higher in rural areas, particularly Alabama, while the best deals are in the Great Plains. Cities like New York and San Francisco tend to be synonymous with expensive, but CPCs are higher in rural areas, particularly Alabama, while the best deals are in the Great Plains. 0 Comments

Facebook's "Yelp Alternative" Blurs Lines Between Social and Search

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Facebook has begun testing a feature that offers reviews from publications like Bon Appetit, Conde Nast Traveler, and the San Francisco Chronicle to rival Yelp's crowdsourced reviews. Facebook has begun testing a feature that offers reviews from publications like Bon Appetit, Conde Nast Traveler, and the San Francisco Chronicle to rival Yelp's crowdsourced reviews. 0 Comments

Mobile Search Spend Share to Reach 83% by 2018

mobileads

Recent eMarketer research found that mobile search spend is growing exponentially with no end in sight, even more so than they previously reported. eMarketer research finds that mobile search spend is growing exponentially, while Google's dominance is threatened by in-app searching. 0 Comments

Does Yelp Really Matter?

Yelp

In a search marketing world that is dictated by Google, should businesses care about getting Yelp reviews? In a search marketing world that is dictated by Google, should businesses care about getting Yelp reviews? 0 Comments

Enhance Your Local SEO Strategy With Google+ Local

google-plus-local

Using Google+ Local is fundamental for businesses in order to be found on Google in local searches, as the platform drives the results on Google Maps. How can you make the most of Google+ Local? Using Google+ Local is fundamental for businesses in order to be found on Google in local searches, as the platform drives the results on Google Maps. 0 Comments

Social and SEO Work Better Together

Social Media Sharing

While Facebook likes and Twitter followers don't directly affect search rankings, social and SEO work hand-in-hand. While Facebook likes and Twitter followers don't directly affect search rankings, social and SEO work hand-in-hand. 0 Comments

Save the Date: "One-Stop Digital" on Mobile & Local Search

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SEW is delighted to announce its Content Takeover series. Our inaugural "One-Stop Digital" begins with a focus on Mobile and Local Search, and is happening from February 24 to 26, 2015. SEW is delighted to announce its Content Takeover series. Our inaugural "One-Stop Digital" begins with a focus on Mobile and Local Search, and is happening from February 24 to 26, 2015. 0 Comments

GM Puts Local Search in the Driver's Seat With AtYourService

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GM and OnStar have partnered with mobile coupon service RetailMeNot to provide drivers with turn-by-turn directions and coupons for thousands of major restaurants and retailers. GM and OnStar have partnered with mobile coupon service RetailMeNot to provide drivers with turn-by-turn directions and coupons for thousands of major restaurants and retailers. 0 Comments

4 SEO Answers Your Development Team Needs in 2015

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As we move into 2015 we have a responsibility as SEOs to positively shape the outcome of any Web development project we’re a part of. That means providing answers to questions posed by stakeholders and the developers about the current state of search. As we move into 2015 we have a responsibility as SEOs to positively shape the outcome of any Web development project we’re a part of. 0 Comments