Articles on landing pages

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How New gTLDs Fare in Search Marketing [Research]

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Globe Runner released findings of an experiment to discover how new generic top-level domains fared in paid search in impressions, click-through rate, conversions and KPIs. Globe Runner released findings of an experiment to discover how new generic top-level domains fared in paid search in impressions, click-through rate, conversions and KPIs. 0 Comments

How to Properly Analyze Ad Text Performance

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When setting up a paid search campaign, proper structure is essential for success. By not looking at the data from a holistic point of view, you may end up in a situation where you are making decisions off of non-statistically significant data. When setting up a paid search campaign, proper structure is essential for success. 0 Comments

How to Create a Social Media Friendly Landing Page

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The same psychology that applies to crafting an engaging social media post should apply to the pages those posts lead to. Each social channel has its own culture and language. Your landing pages must match that, and present one simple call to action. The same psychology that applies to crafting an engaging social media post should apply to the pages those posts lead to. Here are some tips. 0 Comments

Google Reveals 4 Things You Need to Know About Quality Score

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Google has published a whitepaper called "Settling the Quality Score" and updated the 5-year-old Hal Varian-AdWords Quality Score video. While the new content is mostly a re-hash of old stuff, they do disclose a few new insights about Quality Score. While a new Google whitepaper and updated video mostly are a re-hash of old info, Google does disclose a few new insights about Quality Score. 0 Comments

New Wordstream Tool Lets You Audit PPC Landing Page for Free

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WordStream's free new tool lets marketers grade their landing pages against industry benchmarks and best practices with the "AdWords Landing Page Grader." Advertisers can use this data to improve landing pages and get more from their PPC investment. WordStream's free new tool lets marketers grade their landing pages against industry benchmarks and best practices with the "AdWords Landing Page Grader." Advertisers can use this data to improve landing pages and get more from their PPC investment. 0 Comments

4 Steps to Maximize Local Search Success

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Extending a local experience throughout the entire process should be the goal of all local marketing campaigns. Relevant search ads, localized landing pages, owned and earned media, and a blended cost analysis all provide a recipe for success. Relevant search ads, localized landing pages, owned and earned media, and a blended cost analysis all provide a recipe for local search success. 0 Comments

Google Analytics Content Reports: Understanding the Key Benefits

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The content reports in Google Analytics offer useful data, including detailed interaction data on all pages, data broken down by subfolder, pages on which visitors entered the site, and pages which have been the final page of a session. The content reports in Google Analytics offer useful data, including detailed interaction data on all pages, data broken down by subfolder, pages on which visitors entered the site, and pages which have been the final page of a session. 0 Comments

How to Identify Non-Ranking URL Page Types Using Google Site Search

Ranking vs Non-Ranking URLs

Crawling a site isn't necessarily the best first step when auditing a website, because it's hard to quantify and prioritize that data in a way that makes sense to clients. Here's how to use Google site search to identify non-ranking page types. Crawling a site isn't necessarily the best first step when auditing a website, because it's hard to quantify and prioritize that data in a way that makes sense to clients. Here's how to use Google site search to identify non-ranking page types. 0 Comments

Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

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Searchmetrics has announced a new addition to the Searchmetrics Suite tools, called Page Cockpit, that promises to help marketers "more effectively analyze and optimize the organic search performance of specific landing pages on their sites." Searchmetrics has announced a new addition to the Searchmetrics Suite tools, called Page Cockpit, that promises to help marketers "more effectively analyze and optimize the organic search performance of specific landing pages on their sites." 0 Comments

Google Analytics Starts Diagnosing Your Tracking Code For Errors

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To help you determine which pages have botched tracking code or conflicts in filters, Google's Analytics Diagnostics will "frequently" scan your site to identify issues with tagging, account configurations, tracking code, and reporting data. To help you determine which pages have botched tracking code or conflicts in filters, Google's Analytics Diagnostics will "frequently" scan your site to identify issues with tagging, account configurations, tracking code, and reporting data. 0 Comments

Improve PPC Performance Now: How to Take Advantage of Seasonality

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Matching your ad copy and landing pages to the current season, a holiday, or current events will make your ads fresh, relevant, and stand out from competitors. It's also a simple and effective way to boost click-through and conversion rates. Matching your ad copy and landing pages to the current season, a holiday, or current events will make your ads fresh, relevant, and stand out from competitors. It's also a simple and effective way to boost click-through and conversion rates. 0 Comments

3 Ways SEMrush Can Make SEO More Effective

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Every digital marketer is only as good as the tools they use. SEMrush is one tool you should have at the ready to help determine changes to your rankings, research a new or ongoing campaign, and analyze how your site compares with the competition. Every digital marketer is only as good as the tools they use. SEMrush is one tool you should have at the ready to help determine changes to your rankings, research a new or ongoing campaign, and analyze how your site compares with the competition. 0 Comments

Expanding from Local to National SEO with Google Trends

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Use these tips to take advantage of the regional information that Google Trends is giving you and begin working on multiple local campaigns that will bump you into the desired national rankings you've been vying for. Use these tips to take advantage of the regional information that Google Trends is giving you and begin working on multiple local campaigns that will bump you into the desired national rankings you've been vying for. 0 Comments

11 Must-Measure KPIs for Content Marketing Success

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Content has value beyond simple search engine optimization. Content marketing, when done correctly, has its own ROI as a channel, and thus must be measured by a set of unique KPIs, including links, engagement, social sharing, and conversions. Content has value beyond simple search engine optimization. Content marketing, when done correctly, has its own ROI as a channel, and thus must be measured by a set of unique KPIs, including links, engagement, social sharing, and conversions. 0 Comments

How to Maximize Sales and ROI on Black Friday and Cyber Monday in 7 Steps

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In 2013, we’ve seen several major changes in the SEO landscape, such as Google Hummingbird and Penguin updates. Here's how to interpret these changes, and what you need to do to maximize sales and ROI on Black Friday, Cyber Monday, and beyond. In 2013, we’ve seen several major changes in the SEO landscape, such as Google Hummingbird and Penguin updates. Here's how to interpret these changes, and what you need to do to maximize sales and ROI on Black Friday, Cyber Monday, and beyond. 0 Comments

How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

Google Organic Visit Share vs Provided Query Share

Page level tracking is more important than ever. Google has forced us to look at what pages are ranking and where, then pull in data from other sources. Here's how you PPC data can help guide your SEO strategies, and other actionable next steps. Page level tracking is more important than ever. Google has forced us to look at what pages are ranking and where, then pull in data from other sources. Here's how you PPC data can help guide your SEO strategies, and other actionable next steps. 0 Comments

Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

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A typical small business advertiser spends $1,200 a month on PPC, but wastes 25 percent, on average, according to a new WordStream study of 500 small and medium business Google AdWords accounts. Here are five optimization tips to avoid wasted spend. A typical small business advertiser spends $1,200 a month on PPC, but wastes 25 percent, on average, according to a new WordStream study of 500 small and medium business Google AdWords accounts. Here are five optimization tips to avoid wasted spend. 0 Comments

Google Keyword Data Goes Missing Again, This Time From Webmaster Tools

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Google Webmaster Tools is missing keywords data. It appears as though search query data from the Search Traffic section hasn't been recorded since last Monday, September 23, the same day Google launched secure search for all searches. Google Webmaster Tools is missing keywords data. It appears as though search query data from the Search Traffic section hasn't been recorded since last Monday, September 23, the same day Google launched secure search for all searches. 0 Comments

How to Increase the Profitability of Your Content

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Do you have pages that drive conversions but aren't as prominent as they could be in the site structure or user's click path? Boost the profitability of your top performing pages by giving them even greater visibility on your site. Here's how. Do you have pages that drive conversions but aren't as prominent as they could be in the site structure or user's click path? Boost the profitability of your top performing pages by giving them even greater visibility on your site. Here's how. 0 Comments

SEO Audit Findings: 4 Hidden Technical Problems That Can Send Dangerous Signals to Search Engines

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There are times that hidden technical problems get rolled out to a website that can negatively impact SEO. Learn about four mistakes that can sending dangerous signals to Google and Bing, and how to make sure those problems never happen to you. There are times that hidden technical problems get rolled out to a website that can negatively impact SEO. Learn about four mistakes that can sending dangerous signals to Google and Bing, and how to make sure those problems never happen to you. 0 Comments

Big Data = Big Trouble: How to Avoid 5 Data Analysis Pitfalls

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When trying to make sense of data, it's easy to fall victim to confirmation bias, irrelevancy, statistical insignificance, and causation vs. correlation and action vs. intent confusion. Here are solutions to these (and more) common analysis problems. When trying to make sense of data, it's easy to fall victim to confirmation bias, irrelevancy, statistical insignificance, and causation vs. correlation and action vs. intent confusion. Here are solutions to these (and more) common analysis problems. 0 Comments

After Google Panda, Standout Content is Essential

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The need for true content differentiation is increasing rapidly. People don't need millions of different sources providing the same answers. Don't fall victim to "sameness." Do something special! Here are some ways to assess your content. The need for true content differentiation is increasing rapidly. People don't need millions of different sources providing the same answers. Don't fall victim to "sameness." Do something special! Here are some ways to assess your content. 0 Comments