Articles on landing page optimization

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How to Create a Social Media Friendly Landing Page

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The same psychology that applies to crafting an engaging social media post should apply to the pages those posts lead to. Each social channel has its own culture and language. Your landing pages must match that, and present one simple call to action. The same psychology that applies to crafting an engaging social media post should apply to the pages those posts lead to. Here are some tips. 0 Comments

7 Essential Skills for Managing PLA Campaigns

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When thinking about how to manage PLA programs, retailers often have a tricky personnel decision to make. Should you hire someone with deep SEO know-how or an expert at managing SEM campaigns? Actually, you need both skill sets. Here's why. When thinking about how to manage PLA programs, retailers often have a tricky personnel decision to make. Should you hire someone with deep SEO know-how or an expert at managing SEM campaigns? Actually, you need both skill sets. Here's why. 0 Comments

Landing Page Optimization: How to Identify Testing Opportunities

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Why landing page testing is important for your business; how to identify testing opportunities through data; the different elements on a page to consider testing; types of tests; tools you can use; and the basic elements of setting up a test. Why landing page testing is important for your business; how to identify testing opportunities through data; the different elements on a page to consider testing; types of tests; tools you can use; and the basic elements of setting up a test. 0 Comments

Using Web Analytics for PPC Optimization: Advanced Techniques

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By intelligently analyzing advanced web analytics data, you can glean new insight and optimize your campaigns like never before. These three advanced analytics techniques can really take your PPC optimization to the next level. By intelligently analyzing advanced web analytics data, you can glean new insight and optimize your campaigns like never before. These three advanced analytics techniques can really take your PPC optimization to the next level. 0 Comments

Landing Page Optimization Pitfall -- Not Collecting Enough Data

In statistics, results do not become stable until a large enough sample is tested. Accordingly, making landing page decisions using data from a too-small sample size can lead marketers to make bad decisions. In statistics, results do not become stable until a large enough sample is tested. Accordingly, making landing page decisions using data from a too-small sample size can lead marketers to make bad decisions. 0 Comments

SearchDay | Measuring Success -- How Deep Do You Go?

Today's search engine marketing news and opinion: Low-Hanging Fruit for Content Promotion & Links; The Art of the Landing Page; Building Trust is Key to Great Global Search Marketing; and more. Today's search engine marketing news and opinion: Low-Hanging Fruit for Content Promotion & Links; The Art of the Landing Page; Building Trust is Key to Great Global Search Marketing; and more. 0 Comments

Applying Probability to Landing Page Optimization

In the context of LPO, probability can be viewed as simply taking the best guess given the available information. The more information you have, the more accurate your guess will become. In the context of LPO, probability can be viewed as simply taking the best guess given the available information. The more information you have, the more accurate your guess will become. 0 Comments

Landing Page Optimization -- Insource or Outsource?

Landing page optimization and testing can lead to huge performance improvements across your online marketing programs. But how do you capture these gains? Should you outsource your testing program or "insource" it by doing everything in-house? Landing page optimization and testing can lead to huge performance improvements across your online marketing programs. But how do you capture these gains? Should you outsource your testing program or "insource" it by doing everything in-house? 0 Comments

Do You Really Need to Overhaul Your Landing Pages?

As summer rolls around, many clients resort to tweaking their landing pages. Tony Wright tells you how to determine whether or not this is really necessary. As summer rolls around, many clients resort to tweaking their landing pages. Tony Wright tells you how to determine whether or not this is really necessary. 0 Comments

Make ROI Your New Year's Resolution

Blaming Google for your traffic woes is like a brick and mortar store blaming the city for its traffic. Once they walk through the door of your store, it is your responsibility to convert them. Blaming Google for your traffic woes is like a brick and mortar store blaming the city for its traffic. Once they walk through the door of your store, it is your responsibility to convert them. 0 Comments