Articles on landing page optimization

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5 PPC Tips from ClickZ Live Toronto

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To have the best possible PPC campaigns, Finhas Jhaveri of Allstate Insurance recommmends paying equal attention to branded and generic keywords and thinking in terms of different devices. To have the best possible PPC campaigns, Finhas Jhaveri of Allstate Insurance recommmends paying equal attention to branded and generic keywords and thinking in terms of different devices. 0 Comments

Are Landing Pages Killing Your Conversion Rate?

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Call extensions, new ad formats and remarketing are a few substitutions for landing pages, which don't always translate to the strongest conversion rates. Call extensions, new ad formats and remarketing are a few substitutions for landing pages, which don't always translate to the strongest conversion rates. 0 Comments

Building Links to Your "About Us" Page

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One of the most critical parts of your site, the "About Us" page, is oftentimes neglected when it comes to generating links. However, with its potential to sell your site to a visitor, it may be worth paying a bit more attention to these days. One of the most critical parts of your site, the "About Us" page, is oftentimes neglected when it comes to generating links. 0 Comments

Landing Page Conversion: Organic & Content Optimization

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Here's a look at some of the ways search marketers can move to the next step of converting traffic by understanding options, page-level metrics, and the importance of testing. Here's a look at some of the ways search marketers can convert traffic by understanding options, page-level metrics, and the importance of testing. 0 Comments

Landing Page Lessons From Top PPC Advertisers

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You still need to test to make sure you get better results, but studying landing pages from leaders in different industries can shortcut your A/B testing and design process. Still test to get better results, but studying landing pages from leaders in different industries can shortcut your A/B testing and design process. 0 Comments

How to Create a Social Media Friendly Landing Page

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The same psychology that applies to crafting an engaging social media post should apply to the pages those posts lead to. Each social channel has its own culture and language. Your landing pages must match that, and present one simple call to action. The same psychology that applies to crafting an engaging social media post should apply to the pages those posts lead to. Here are some tips. 0 Comments

7 Essential Skills for Managing PLA Campaigns

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When thinking about how to manage PLA programs, retailers often have a tricky personnel decision to make. Should you hire someone with deep SEO know-how or an expert at managing SEM campaigns? Actually, you need both skill sets. Here's why. When thinking about how to manage PLA programs, retailers often have a tricky personnel decision to make. Should you hire someone with deep SEO know-how or an expert at managing SEM campaigns? Actually, you need both skill sets. Here's why. 0 Comments

Landing Page Optimization: How to Identify Testing Opportunities

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Why landing page testing is important for your business; how to identify testing opportunities through data; the different elements on a page to consider testing; types of tests; tools you can use; and the basic elements of setting up a test. Why landing page testing is important for your business; how to identify testing opportunities through data; the different elements on a page to consider testing; types of tests; tools you can use; and the basic elements of setting up a test. 0 Comments

Using Web Analytics for PPC Optimization: Advanced Techniques

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By intelligently analyzing advanced web analytics data, you can glean new insight and optimize your campaigns like never before. These three advanced analytics techniques can really take your PPC optimization to the next level. By intelligently analyzing advanced web analytics data, you can glean new insight and optimize your campaigns like never before. These three advanced analytics techniques can really take your PPC optimization to the next level. 0 Comments

Emotional Motivators in Landing Page Optimization

Visitors will arrive at your Web site with their own needs, perspectives, and emotions. Because you don't know much about them individually, here's how you can influence them with the design of your site. Visitors will arrive at your Web site with their own needs, perspectives, and emotions. Because you don't know much about them individually, here's how you can influence them with the design of your site. 0 Comments

Landing Page Optimization Pitfall -- Not Collecting Enough Data

In statistics, results do not become stable until a large enough sample is tested. Accordingly, making landing page decisions using data from a too-small sample size can lead marketers to make bad decisions. In statistics, results do not become stable until a large enough sample is tested. Accordingly, making landing page decisions using data from a too-small sample size can lead marketers to make bad decisions. 0 Comments

SearchDay | Measuring Success -- How Deep Do You Go?

Today's search engine marketing news and opinion: Low-Hanging Fruit for Content Promotion & Links; The Art of the Landing Page; Building Trust is Key to Great Global Search Marketing; and more. Today's search engine marketing news and opinion: Low-Hanging Fruit for Content Promotion & Links; The Art of the Landing Page; Building Trust is Key to Great Global Search Marketing; and more. 0 Comments

Applying Probability to Landing Page Optimization

In the context of LPO, probability can be viewed as simply taking the best guess given the available information. The more information you have, the more accurate your guess will become. In the context of LPO, probability can be viewed as simply taking the best guess given the available information. The more information you have, the more accurate your guess will become. 0 Comments

Landing Page Optimization -- Insource or Outsource?

Landing page optimization and testing can lead to huge performance improvements across your online marketing programs. But how do you capture these gains? Should you outsource your testing program or "insource" it by doing everything in-house? Landing page optimization and testing can lead to huge performance improvements across your online marketing programs. But how do you capture these gains? Should you outsource your testing program or "insource" it by doing everything in-house? 0 Comments