Articles on landing page

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Are Landing Pages Killing Your Conversion Rate?

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Call extensions, new ad formats and remarketing are a few substitutions for landing pages, which don't always translate to the strongest conversion rates. Call extensions, new ad formats and remarketing are a few substitutions for landing pages, which don't always translate to the strongest conversion rates. 0 Comments

Building Links to Your "About Us" Page

about-us

One of the most critical parts of your site, the "About Us" page, is oftentimes neglected when it comes to generating links. However, with its potential to sell your site to a visitor, it may be worth paying a bit more attention to these days. One of the most critical parts of your site, the "About Us" page, is oftentimes neglected when it comes to generating links. 0 Comments

Landing Page Conversion: Organic & Content Optimization

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Here's a look at some of the ways search marketers can move to the next step of converting traffic by understanding options, page-level metrics, and the importance of testing. Here's a look at some of the ways search marketers can convert traffic by understanding options, page-level metrics, and the importance of testing. 0 Comments

Landing Page Lessons From Top PPC Advertisers

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You still need to test to make sure you get better results, but studying landing pages from leaders in different industries can shortcut your A/B testing and design process. Still test to get better results, but studying landing pages from leaders in different industries can shortcut your A/B testing and design process. 0 Comments

What to Do When Your Organic Landing Page Isn’t the Optimal Page

landing-page

SEOs are just as responsible for the user’s experience when they land on the page as they are on how to get them there in the first place. And that changes everything, especially when it comes to your SERP landing page. SEOs are just as responsible for the user’s experience when they land on the page as they are on how to get them there in the first place. 0 Comments

Hot Holiday Tips and Tricks

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While for many the holidays mean cozying up with hot chocolate, singing holiday tunes by a warm fireplace, or spending time with family and friends – for those in e-commerce, Q4 means planning, budgeting, reporting, and good ole’ quality time with their co-workers. For those in e-commerce, Q4 means planning, budgeting, reporting, and good ole’ quality time with their co-workers. 0 Comments

Finding Local Search Success, Post-Pigeon and Penguin 3.0

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In the constantly shifting local search landscape, where it can feel like the targets are forever on the move (and interspersed with furry and feathered but unfriendly animals), what's a marketer to do? In the constantly shifting local search landscape, where it can feel like the targets are forever on the move, what's a marketer to do? 0 Comments

3 Ways to Dig Deeper for Bigger Paid Search Success

little-fish

The little things, like match types, ad groups, and geo-targeting, can make all the difference in your search marketing tactics. Here are some examples that show why it makes sense to dig into the details. The little things, like match types, ad groups, and geo-targeting, can make all the difference in your search marketing tactics. 0 Comments

5 Content Questions to Guide Your Site Redesign

User Flow

There's a lot to consider when you decide to redesign your website – it must provide a good user experience, be mobile-friendly, and not lose rankings. But there are also five important content questions to consider before revamping your website. These are five of the most important content questions you need to answer before you revamp your website. 0 Comments

Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

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The latest version of Google's "human rater handbook" aka search quality evaluation guide has leaked once again, and gives us more clues into how Google determines quality, including how expertise, authority, trust and reputation factor. Version 5.0 of the handbook gives us more clues into how Google determines quality, including how expertise, authority, trust and reputation factor. 0 Comments

Restructuring Your PPC Campaigns in 5 Key Steps

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Whether you start from scratch or modify an existing account, it's imperative to follow a strategic, sequential plan when restructuring a PPC account. Here are the five steps to follow to get you on your way to a smooth restructure journey. Whether you start from scratch or modify an existing account, you can follow this strategic, sequential plan to make PPC campaign restructuring manageable. 0 Comments

How to Write Better Copy While Barely Trying: 6 Foolproof Tips

Writing Copy

The copy you use in ads, video scripts, blog posts, and infographics matters. It's your opportunity to connect with a customer, break through the noise, and create an impression in a customer's mind. Don't waste the opportunity with weak words. Your customers make judgments on whether they can trust your business or brand based on the words you use. Present the right image by writing better copy. 0 Comments

Google Updates Shopping Feed Requirements

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Google yesterday announced new shopping feed requirements. Google's new feed specifications include updates to mobile links, bundle attributes, availability specification changes, and changes to apparel identifiers. Here's what's changing. Google's new shopping feed specifications include updates to mobile links, bundle attributes, availability specification, and apparel identifiers. 0 Comments

Easy Landing Page Testing Using DoubleClick Search

Tested

Landing page testing should be near the top of your list of optimization techniques. Here's how to use DoubleClick Search to learn how users are reacting to your landing pages and tweak those pages to increase conversion rates in a few simple steps. Landing page testing should be near the top of your list of optimization techniques. Here's how to use DoubleClick Search to learn how users are reacting to your landing pages and tweak those pages to increase conversion rates in a few simple steps. 0 Comments

Break-Even CPC & Simple Landing Page Testing

Break-Even CPC

Optimizing your conversion rate is so important because it drives bid. Your bid helps determine your position, or your profitability. Here's how you can improve your landing pages, and then reinvest gains into your PPC strategy. One small change can make a big difference. Improving your conversion rate has benefits. Here's how improving conversion rate can improve your PPC strategy. 0 Comments

How Can Good PPC Managers Become Great PPC Managers?

Good to Great

Good PPC managers get results, know their way around the necessary data tools, and can follow the foundations of PPC well. But great PPC managers don’t stop there. These are some characteristics that elevate a PPC manager from good to great. What are the differences between good PPC managers and great PPC managers? These are some characteristics that elevate a PPC manger from good to great. 0 Comments

10 Reasons to Hire a PPC Management Expert

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PPC advertising will deliver targeted traffic, but it takes technical know-how to do it properly. An expert paid search analyst reviews every facet of your account, looking for areas to improve leads and sales. Here's why you should hire one. PPC advertising will deliver targeted traffic, but it takes technical know-how to do it properly. An expert paid search analyst reviews every facet of your account, looking for areas to improve leads and sales. Here's why you should hire one. 0 Comments

Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

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Where are the biggest gaps in mobile opportunity for online advertisers? Yahoo and Kenshoo teamed up for a survey that analyzed just that, and found that while most advertisers know the mobile experience is key, less than half optimize for it. Where are the biggest gaps in mobile opportunity for online advertisers? Yahoo and Kenshoo teamed up for a survey that analyzed just that, and found that while most advertisers know the mobile experience is key, less than half optimize for it. 0 Comments

How to Prepare for Your Content Audit

Valuable Original Content

Performing a content audit on your website is time-consuming, but also incredibly valuable. It will help you see what content is on your site, how well it's optimized, and necessary next steps for better usability, loyalty, and search visibility. Performing a content audit on your website is time-consuming, but also incredibly valuable. It will help you see what content is on your site, how well it's optimized, and necessary next steps for better usability, loyalty, and search visibility. 0 Comments

The PPC Diagnostic Manual: How to Troubleshoot 3 Common Issues

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Diagnosing and fixing PPC problems is easier than you may think. Roll up your sleeves and use this troubleshooting manual to guide you through some of the most common problems you’ll face in PPC, with steps you can take to fix what’s broken. Diagnosing and fixing PPC problems is easier than you may think. Roll up your sleeves and use this troubleshooting manual to guide you through some of the most common problems you’ll face in PPC, with steps you can take to fix what’s broken. 0 Comments