Articles on Keyword Density

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Google's Matt Cutts on SEO: A Retrospective (2011-2013)

Matt Cutts

Panda. Google vs. Bing. Penguin. Guest blogging. The years of 2011 to 2013 were nothing short of tumultuous for the search industry. And as the voice and face of Google, Matt Cutts felt the wrath of angry webmasters and marketers. Panda. Google vs. Bing. Penguin. Guest blogging. The years of 2011 to 2013 were nothing short of tumultuous for the search industry. And as the voice and face of Google, Matt Cutts felt the wrath of angry webmasters and marketers. 0 Comments

Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

Measurement

Thanks to Google Analytics, we have all the data necessary to formulate a successful SEO campaign and measure its impact. If you aren't already using custom reports, this is a great selection to start with (and NO technical skills are required). Thanks to Google Analytics, we have all the data necessary to formulate a successful SEO campaign and measure its impact. If you aren't already using custom reports, this is a great selection to start with (and NO technical skills are required). 0 Comments

SEO Packages: Buyer Beware

Caveat Emptor

Would you buy a used car without checking it out first? Or a house, a surgeon's services, or a babysitter? Your livelihood deserves at least as much consideration. When trying to hire a reputable SEO, do your homework and protect your investment! Would you buy a used car without checking it out first? Or a house, a surgeon's services, or a babysitter? Your livelihood deserves at least as much consideration. When trying to hire a reputable SEO, do your homework and protect your investment! 0 Comments

Ten Tips to the Top of Google

Top 10 Tips to the Top of Google

Earning top search rankings on Google isn't easy. It takes a lot of work to ensure your site is optimized, is high-quality, and has a great user experience. Here are 10 tips on how to get started optimizing for Google's algorithm today and beyond. Earning top search rankings on Google isn't easy. It takes a lot of work to ensure your site is optimized, is high-quality, and has a great user experience. Here are 10 tips on how to get started optimizing for Google's algorithm today and beyond. 0 Comments

Yelp's New Wordmap Helps You Avoid Hipsters

yelp-hangover-la

Users can search cities by keyword so they can discover (or avoid) certain areas they live in or would like to visit. This heatmap extracts keyword density of Yelp reviews all over a city, and the patterns in the maps are pretty entertaining. Users can search cities by keyword so they can discover (or avoid) certain areas they live in or would like to visit. This heatmap extracts keyword density of Yelp reviews all over a city, and the patterns in the maps are pretty entertaining. 0 Comments

After Google Panda, Standout Content is Essential

ignore-person-blah-blah

The need for true content differentiation is increasing rapidly. People don't need millions of different sources providing the same answers. Don't fall victim to "sameness." Do something special! Here are some ways to assess your content. The need for true content differentiation is increasing rapidly. People don't need millions of different sources providing the same answers. Don't fall victim to "sameness." Do something special! Here are some ways to assess your content. 0 Comments

5 Ways You May Be Stuck In the "Good Ol' Days" of SEO

google-penguin-watch-out-webspam

Let's take a trip down memory lane and revisit some of those almost ancient SEO techniques, see what the current day equivalent might be, and see how Google has learned to adapt – and as we do, ask yourself the question, have we? Let's take a trip down memory lane and revisit some of those almost ancient SEO techniques, see what the current day equivalent might be, and see how Google has learned to adapt – and as we do, ask yourself the question, have we? 0 Comments

Responsive Site Redesign: 4 SEO Considerations

responsive-design-phone-desktop-tablet

If you've decided to go responsive or you're considering a responsive site redesign, there are some issues you'll need to look out for from an SEO standpoint. Don't let above the fold issues, content, internal links, or mobile specifics trip you up. If you've decided to go responsive or you're considering a responsive site redesign, there are some issues you'll need to look out for from an SEO standpoint. Don't let above the fold issues, content, internal links, or mobile specifics trip you up. 0 Comments

4 SEO Tasks Small Businesses Must Do Every Month

seo-tasks

Many small business websites do on-site SEO poorly or not at all, which means less rankings, search traffics, potential customers, and business. These steps will start you on a path toward regular, high-quality, content creation and promotion. Many small business websites do on-site SEO poorly or not at all, which means less rankings, search traffics, potential customers, and business. These steps will start you on a path toward regular, high-quality, content creation and promotion. 0 Comments

On-Page Optimization for Multilingual Sites

SEO

On-page optimization is a crucial step in your multilingual SEO campaign. Here’s how spending a little extra time optimizing your keywords, organizing your domain and URL, titles and meta tags will help give your site an edge over the competition. On-page optimization is a crucial step in your multilingual SEO campaign. Here’s how spending a little extra time optimizing your keywords, organizing your domain and URL, titles and meta tags will help give your site an edge over the competition. 0 Comments

Best Practices for Building Your 2013 Enterprise SEO Campaign

search-site-social-opportunity

Enterprise SEO captures and builds upon opportunities not just across your site, search and social campaigns but also the interplay of data across these functions. Learn how to use this data and execute and align action throughout your organization. Enterprise SEO captures and builds upon opportunities not just across your site, search and social campaigns but also the interplay of data across these functions. Learn how to use this data and execute and align action throughout your organization. 0 Comments

5 Top SEO Fallacies: A Myth-Busting Rant

st-george-dragon

The following post deals with things that have already been beaten to death, dozens of times. Yet, still, these myths pop up time after time on forums, in blogs, and even at conferences. How many times must we kill them before they'll remain dead? The following post deals with things that have already been beaten to death, dozens of times. Yet, still, these myths pop up time after time on forums, in blogs, and even at conferences. How many times must we kill them before they'll remain dead? 0 Comments

When Machines Start Writing Back: My Problem With DataPop & Automated Content Creation

robot-writer

Through their Creative Science technology platform, DataPop leverages the power of big data analysis to automatically generate PPC ad creative. Are human content creators, formerly known as writers, about to be terminated by our new robot overlords? Through their Creative Science technology platform, DataPop leverages the power of big data analysis to automatically generate PPC ad creative. Are human content creators, formerly known as writers, about to be terminated by our new robot overlords? 0 Comments

Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

taobao-logo

Taobao is not technically a search engine, but is a critical link in an overall Chinese search strategy. We examine the factors making up their ranking algorithm and some off-page opportunities to build relevancy, links, and better ranking. Taobao is not technically a search engine, but is a critical link in an overall Chinese search strategy. We examine the factors making up their ranking algorithm and some off-page opportunities to build relevancy, links, and better ranking. 0 Comments

Writing for Search Engines

Writing for Search Engines

There is a wide array of uses for content to improve your search engine rankings or just add new traffic to your site. Here's a look at three popular and effective uses of content, as well as why and how they're effective with search engines. There is a wide array of uses for content to improve your search engine rankings or just add new traffic to your site. Here's a look at three popular and effective uses of content, as well as why and how they're effective with search engines. 0 Comments

Inbound Marketer’s Tool Belt: 23 Free Browser Extensions to Streamline Your Job

socialbro

With all the demands on a marketer's time, there’s a real need to streamline all the busywork so we can do our jobs more effectively. We’ve compiled some of our favorite browser extensions for SEO, site reviews, social, productivity, email and more. With all the demands on a marketer's time, there’s a real need to streamline all the busywork so we can do our jobs more effectively. We’ve compiled some of our favorite browser extensions for SEO, site reviews, social, productivity, email and more. 0 Comments

Matt Cutts Talks Google Penguin, Negative SEO, Disavowing Links, Bounce Rate & More

Matt Cutts Daily Photo

A recent Q&A session with Google’s Distinguished Engineer covered a wide range of SEO topics – from paid links, to +1s as a quality signal, to secured search and Not Provided keyword data, and more. Here are the highlights from live coverage. A recent Q&A session with Google’s Distinguished Engineer covered a wide range of SEO topics – from paid links, to +1s as a quality signal, to secured search and Not Provided keyword data, and more. Here are the highlights from live coverage. 0 Comments

The Other Googles: Succeeding on Foreign Search Engines

google-international

No SEM or SEO campaign should overlook the importance of Google. However, in certain markets, local competitors rule the roost. Names such as Baidu in Chaina, Yahoo Japan, and Yandex in Russia all offer unique marketing opportunities and benefits. No SEM or SEO campaign should overlook the importance of Google. However, in certain markets, local competitors rule the roost. Names such as Baidu in Chaina, Yahoo Japan, and Yandex in Russia all offer unique marketing opportunities and benefits. 0 Comments

How Google's Human Search Quality Raters Assign a URL Rating

google-url-rating-scale

A leaked URL Rater guidebook from Google’s Search Quality Rating Program offers important insight into what human raters are looking for when they evaluate webpages and assign the URL a quality score. Some insight into how ratings are determined. A leaked URL Rater guidebook from Google’s Search Quality Rating Program offers important insight into what human raters are looking for when they evaluate webpages and assign the URL a quality score. Some insight into how ratings are determined. 0 Comments

Top 10 SEO Myths… Dispelled

SEO Myths

Keyword density doesn’t matter! [Insert Googler here] said it, so it must still be true! Stop paying for keywords that you rank for organically! Content is king! Yes, here’s a crowd-sourced list of favorite SEO myths we’ve heard over the years. Keyword density doesn’t matter! [Insert Googler here] said it, so it must still be true! Stop paying for keywords that you rank for organically! Content is king! Yes, here’s a crowd-sourced list of favorite SEO myths we’ve heard over the years. 0 Comments

Search Engine Algorithm Research & Testing

google-under-microscope

With so many variables, it’s hard to devise tests that show an effect on individual ranking factors on Google and other search engines. Here are some metrics you can use, and suggestions and warnings for setting up a successful algorithm test. With so many variables, it’s hard to devise tests that show an effect on individual ranking factors on Google and other search engines. Here are some metrics you can use, and suggestions and warnings for setting up a successful algorithm test. 0 Comments

Small Business SEO: Get to Grip With Links

link-graph-hoos

Links remain a critical element of SEO. Use these three tools from Google, SEOmoz, and Majestic SEO to compile and analyze your backlinks, track how they change over time, and also set yourself some targets for building new links to your site. Links remain a critical element of SEO. Use these three tools from Google, SEOmoz, and Majestic SEO to compile and analyze your backlinks, track how they change over time, and also set yourself some targets for building new links to your site. 0 Comments

How Much Optimization is Too Much?

When figuring out what to do with your site, see what other players in the same space are doing. This can help you identify some boundaries for your search engine optimization efforts. When figuring out what to do with your site, see what other players in the same space are doing. This can help you identify some boundaries for your search engine optimization efforts. 0 Comments

Next-Gen Keyword Research Tools

Keyword research tools have evolved dramatically over the past decade, and now offer feature-rich options that no serious search marketer can live without. Today and tomorrow SearchDay takes an in-depth look at two of the best next-generation keyword research tools on the market. Keyword research tools have evolved dramatically over the past decade, and now offer feature-rich options that no serious search marketer can live without. Today and tomorrow SearchDay takes an in-depth look at two of the best next-generation keyword research tools on the market. 0 Comments