Articles on key performance indicators

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Finding Local Search Success, Post-Pigeon and Penguin 3.0

penguin-pandora

In the constantly shifting local search landscape, where it can feel like the targets are forever on the move (and interspersed with furry and feathered but unfriendly animals), what's a marketer to do? In the constantly shifting local search landscape, where it can feel like the targets are forever on the move, what's a marketer to do? 0 Comments

Introducing the Local Marketing Adoption Curve

Localized Search

Local marketing consists of more than just optimized pages and listings - it’s a complex ecosystem that is always on and always changing. Local marketing consists of more than just optimized pages and listings - it’s a complex ecosystem that is always on and always changing. 0 Comments

Fake Googlebot Activity up 61% [Report]

For every 24 Googlebot visits a website will also be visited by a Fake Googlebot

One in every 24 visits is a fake Googlebot. Identifying bad bots can be tricky; some are very sophisticated, especially the ones mimicking Google. Here are some steps you can take to verify whether you're getting faked visits. One in every 24 visits is a fake Googlebot. Identifying bad bots can be tricky; some are very sophisticated, especially the ones mimicking Google. Here are some steps you can take to verify whether you're getting faked visits. 0 Comments

Defining Local SEO KPIs & How to Measure Them for Maximum ROI

Local SEO KPIs

With these seven local SEO key performance indicators, you can implement a simple three-step process to quickly track local search performance, measure the effectiveness of local SEO efforts, and analyze results to optimize future efforts. Seven local SEO key performance indicators to track that actually matter, and a simple three-step process to KPI measurement for maximum ROI. 0 Comments

Content Conundrum: The Vanity vs. Performance Dilemma

The Curse of Vanity Metrics

The rise of vanity metrics often distracts content authors from the true meaning and value of publishing great content. You shouldn't create content based on vanity metrics. The best content balances firm audience, personal, and business objectives. The rise of vanity metrics often detracts content authors from the true meaning and value of publishing great content. These objectives actually matter. 0 Comments

How to Audit Your SEO & PPC Agency or Consultant

Audit Barriers

If you employ an SEO or PPC consultant/agency, assess these points to determine whether they're doing their job. If you're looking to hire a new agency or consultant, address each point with them and ask for examples before initiating an engagement. If you employ an SEO or PPC consultant/agency, assess these points to determine whether they're doing their job. If you're looking to hire a new agency or consultant, address each point with them and ask for examples before initiating an engagement. 0 Comments

4 Keyword Research Techniques in an Age of Vanishing Keyword Data

(Not Provided) Keyword Research

Keywords still matter and Google is making it harder for us to find them. But not impossible. Here's how you can use small AdWords campaigns, Google Webmaster Tools, UberSuggest, and user interviews or surveys for keyword research. Keywords still matter and Google is making it harder for us to find them. But not impossible. Here's how you can use small AdWords campaigns, Google Webmaster Tools, UberSuggest, and user interviews or surveys for keyword research. 0 Comments

Making Sense of Big Data in Search Marketing

Unlocking Big Data

Big data doesn't have to be big and scary if you have simple elements in place. The challenge is harnessing it in a meaningful way. The secret to making big data work for you is in knowing which data sources matter and when to exclude data. Big data doesn't have to be big and scary if you have simple elements in place. The challenge is harnessing it in a meaningful way. The secret to making big data work for you is in knowing which data sources matter and when to exclude data. 0 Comments

Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

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Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October 2012. Marin set out to uncover its progress in the retail space in 2013, including rate of adoption, advertising spend, click-through rate and more. Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October 2012. Marin set out to uncover its progress in the retail space in 2013, including rate of adoption, advertising spend, click-through rate and more. 0 Comments

PPC Management Operations: The Ultimate Guide

engine-x-ray

Regularly scheduled daily, monthly, quarterly, and semi-annual PPC tasks will ensure that you miss less opportunity to respond to change and increase your return on investment. This guide will help your PPC accounts perform at the optimal level. Regularly scheduled daily, monthly, quarterly, and semi-annual PPC tasks will ensure that you miss less opportunity to respond to change and increase your return on investment. This guide will help your PPC accounts perform at the optimal level. 0 Comments

Will 2014 Finally Be the Year of the Web Analyst?

Data Analysis

Demand for analytics talent in leadership positions is growing fast. Here's some advice from three brilliant web analysts on how to embrace and excel at the art of measuring the web and learning about consumers for a measurably more awesome 2014. Demand for analytics talent in leadership positions is growing fast. Here's some advice from three brilliant web analysts on how to embrace and excel at the art of measuring the web and learning about consumers for a measurably more awesome 2014. 0 Comments

Adobe Adds Cloud-Based Mobile Services

adobe-marketing-cloud

Adobe has released new mobile services as part of the Adobe Marketing Cloud. The new service launched today and is fully integrated with both Adobe Analytics and Adobe Target, their testing and targeting service in the Adobe Marketing Cloud. Adobe has released new mobile services as part of the Adobe Marketing Cloud. The new service launched today and is fully integrated with both Adobe Analytics and Adobe Target, their testing and targeting service in the Adobe Marketing Cloud. 0 Comments

Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success

cost-per-click-marin

Marin released year-over-year data that showed mobile, tablet, and desktop advertising performance from 2012 to 2013 on Google. Findings show that mobile impression share, investment, and cost per click is up in the post-Enhanced Campaigns world. Marin released year-over-year data that showed mobile, tablet, and desktop advertising performance from 2012 to 2013 on Google. Findings show that mobile impression share, investment, and cost per click is up in the post-Enhanced Campaigns world. 0 Comments

Top Search Result = Poor Ad CTR [Study]

CTR by Referring Google Results Position

While the first position in the organic search results may drive the most traffic, it doesn't drive the most click on ads within the website once a visitor lands on it. Chitika's latest research dives into why this behavior might be happening. While the first position in the organic search results may drive the most traffic, it doesn't drive the most click on ads within the website once a visitor lands on it. Chitika's latest research dives into why this behavior might be happening. 0 Comments

Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

Learn with Google

Four sessions presented by Googlers during SES San Francisco spanned advice and insight about mobile apps and analytics, navigating SEM in a constantly connected world, engagement in mobile display, and how to maximize profit in AdWords campaigns. Four sessions presented by Googlers during SES San Francisco spanned advice and insight about mobile apps and analytics, navigating SEM in a constantly connected world, engagement in mobile display, and how to maximize profit in AdWords campaigns. 0 Comments

5 Tips on Dealing With Small Budget Search Clients

standing-on-coins

Clients with small budgets often are expecting a lot more than their budget will actually pay for. Here's how you can best manage client expectations from the outset in terms of time, tasks, budget, and establishing key performance indicators. Clients with small budgets often are expecting a lot more than their budget will actually pay for. Here's how you can best manage client expectations from the outset in terms of time, tasks, budget, and establishing key performance indicators. 0 Comments

From Rank to Revenue: Qualitative & Quantitative Earned Media

conversion-roi-organic-search

Rank, although an important metric, can become confusing and seemingly meaningless for the CMO who also needs to see revenue related to rank. Earned media initiatives can reach further than ever, enabling you to drive awareness, demand, and revenue. Rank, although an important metric, can become confusing and seemingly meaningless for the CMO who also needs to see revenue related to rank. Earned media initiatives can reach further than ever, enabling you to drive awareness, demand, and revenue. 0 Comments

How to Measure SEO Success

Success Failure

Correctly measuring the success of an SEO campaign can vary greatly depending on your business type and objectives. However, there are three key performance indicators (KPIs) you should always consider when measuring a campaign's effectiveness. Correctly measuring the success of an SEO campaign can vary greatly depending on your business type and objectives. However, there are three key performance indicators (KPIs) you should always consider when measuring a campaign's effectiveness. 0 Comments

10 Lessons About Enterprise SEO

lessons-learned

From giving SEO recommendations proper prioritization, to integrating social with SEO, and to developing a strong training and communication structure, these lessons will give you tangible ideas on how to improve your own enterprise SEO campaign. From giving SEO recommendations proper prioritization, to integrating social with SEO, and to developing a strong training and communication structure, these lessons will give you tangible ideas on how to improve your own enterprise SEO campaign. 0 Comments

B2B SEO 2012 Strategy Planning: 4 Recommendations

where-allocate-majority-digital-marketing-budget

B2B marketers can use data from a recent digital marketing report to benchmark the digital marketing landscape, support (or refute) current initiatives, and establish criteria for new SEO, PPC, and social media priorities moving forward. B2B marketers can use data from a recent digital marketing report to benchmark the digital marketing landscape, support (or refute) current initiatives, and establish criteria for new SEO, PPC, and social media priorities moving forward. 0 Comments

Using Data to Drive SEO Results

seo-up-arrows

The data analytics process can be divided into three main phases: performance reporting, opportunity identification, and prioritization. This article will define those phases, what data is considered, and what actions result from that analysis. The data analytics process can be divided into three main phases: performance reporting, opportunity identification, and prioritization. This article will define those phases, what data is considered, and what actions result from that analysis. 0 Comments