Articles on IP addresses

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Improved Targeting Available for Bing

Arrows about to hit a sweating target

As Google continues to take more and more flexibility and targeting options away from its users, Bing has taken the opposite approach, providing more options for its end user. As Google continues to take more flexibility and targeting options away from its users, Bing is providing more options for its end user. 0 Comments

Conquering Content Marketing, Step 5: Measurement

Content Marketing Framework Measurement

You have to experiment to find out what works, and it starts with tracking. You can't just generate reports and call it a day. Go the extra step mile, and convert the data into learnings that can be applied to your next content campaign. You have to experiment to find out what works, and it starts with tracking. You can't just generate reports and call it a day. Go the extra step mile, and convert the data into learnings that can be applied to your next content campaign. 0 Comments

How to Navigate the Google Analytics Location Report

google-analytics-usa-map

Does your website target users in a specific location or around the world? Businesses of all sizes can gain valuable insights from Google Analytics location reports. Here are the top uses of this data, from beginner right through to advanced level. Does your website target users in a specific location or around the world? Businesses of all sizes can gain valuable insights from Google Analytics location reports. Here are the top uses of this data, from beginner right through to advanced level. 0 Comments

Bing Launches Sitemap Plugin, Ads Traffic Quality Center, News Carousels

Bing logo

Bing has been busy in recent days. The search engine has announced that the Bing Sitemap Plugin is out of beta. Bing Ads advertisers have a new resource with the launch of the Traffic Quality Center. And Bing News has rolled out news carousels. Bing has been busy in recent days. The search engine has announced that the Bing Sitemap Plugin is out of beta. Bing Ads advertisers have a new resource with the launch of the Traffic Quality Center. And Bing News has rolled out news carousels. 0 Comments

How to Start YouTube Advertising in 9 Steps

YouTube Advertising for Beginners

Online video is huge and video viewing doesn't seem to be slowing down any time soon. If you're ready to advertise on YouTube for the first time – with one of those ads that pop up before you watch a video – then this basics guide is for you. Online video is huge and video viewing doesn't seem to be slowing down any time soon. If you're ready to advertise on YouTube for the first time – with one of those ads that pop up before you watch a video – then this basics guide is for you. 0 Comments

Understanding the Multi-Channel Shopper

multichannel-retail

Gathering data across devices, channels, and sessions is imperative to predicting the most relevant content to present to mobile shoppers. Here are five distinct profiles of multi-channel shoppers and methods to convert them to customers. Gathering data across devices, channels, and sessions is imperative to predicting the most relevant content to present to mobile shoppers. Here are five distinct profiles of multi-channel shoppers and methods to convert them to customers. 0 Comments

Mining Social Data to Create a Content Strategy

mine-social-data-for-amazing-insight

You can apply a smorgasbord of social data – from Facebook, Twitter, Google, Pinterest, and tools – in your strategic work to inform decision-making. But one of the most useful, and relevant currently, is in helping steer content ideas and strategy. You can apply a smorgasbord of social data – from Facebook, Twitter, Google, Pinterest, and tools – in your strategic work to inform decision-making. But one of the most useful, and relevant currently, is in helping steer content ideas and strategy. 0 Comments

Google Denies Microsoft's Android Botnet Report

Google Android Malware

Google lashed out at Microsoft researcher Terry Zink, claiming there is no evidence to support his warning that a new botnet is forcing infected Android phones to churn out spam. Google said the spam messages were stemming from PCs, not smartphones. Google lashed out at Microsoft researcher Terry Zink, claiming there is no evidence to support his warning that a new botnet is forcing infected Android phones to churn out spam. Google said the spam messages were stemming from PCs, not smartphones. 0 Comments

UK Reopens Google Street View Wi-Fi Investigation

Google Street View on Westminster Bridge

The Information Commissioner’s Office (ICO) has reopened its investigation into Google's Street View Wi-Fi collecting in light of recent revelations that the company was fully aware the technology would grab users' data off Wi-Fi networks. The Information Commissioner’s Office (ICO) has reopened its investigation into Google's Street View Wi-Fi collecting in light of recent revelations that the company was fully aware the technology would grab users' data off Wi-Fi networks. 0 Comments

World IPv6 Launch: What it Means for Content Owners & SEO

ipv6-google

IPv6 rollout has been a long time coming, but that is going to change in a big way for top Internet companies that include Google, Yahoo, Microsoft's Bing, Facebook, and many others. Today they switch on permanent support for the new protocol. IPv6 rollout has been a long time coming, but that is going to change in a big way for top Internet companies that include Google, Yahoo, Microsoft's Bing, Facebook, and many others. Today they switch on permanent support for the new protocol. 0 Comments

Understanding Negative SEO & How to Defend Your Website

can-of-worms-ahead

A successful negative SEO campaign will identify the weaknesses of your site and exploit them. So what’s the best defense? In addition to a solid SEO foundation and monitoring, here are some ways you can protect your website against some tactics. A successful negative SEO campaign will identify the weaknesses of your site and exploit them. So what’s the best defense? In addition to a solid SEO foundation and monitoring, here are some ways you can protect your website against some tactics. 0 Comments

SOPA, PIPA On Hold, But a New Threat on Horizon

sopa-internet-blacklist-bill-infographic-americancensorship

SOPA and PIPA protests appear to have caused enough backlash to make Congress and Senate think twice about passing controversial legislation... at least during an election year. So why is a data retention bill on the calendar again? SOPA and PIPA protests appear to have caused enough backlash to make Congress and Senate think twice about passing controversial legislation... at least during an election year. So why is a data retention bill on the calendar again? 0 Comments

Could Quick Backlinks Tool Replace Yahoo Search Explorer?

Quick Back Links tool shows Anchor Text Breakdown

The closure of Yahoo! Site Explorer (a mainstay of the SEO's toolset), means SEOs will have to look elsewhere to find decent tools to research links. Quick to jump into the gap is the Quick Backlink checker (QBL) from Link Research Tools. The closure of Yahoo! Site Explorer (a mainstay of the SEO's toolset), means SEOs will have to look elsewhere to find decent tools to research links. Quick to jump into the gap is the Quick Backlink checker (QBL) from Link Research Tools. 0 Comments

Google Forced to Release WikiLeaks Volunteer's Gmail Info

jacob-appelbaum

The U.S. government has seized the email information of WikiLeaks volunteer Jacob Appelbaum from Google and ISP Sonic.net, though they have no evidence he has committed a crime. They don’t need probable cause under a controversial U.S. law. The U.S. government has seized the email information of WikiLeaks volunteer Jacob Appelbaum from Google and ISP Sonic.net, though they have no evidence he has committed a crime. They don’t need probable cause under a controversial U.S. law. 0 Comments

Google’s European Privacy & Antitrust Battles: An Update

google-eu-antitrust

The European Commission is still determining Google’s degree of dominance, Google provides an WiFi location opt-out service; Google has announced that it will delete 3.6 million Dutch WiFi SSIDs, and Google Analytics has been un-banned in Germany. The European Commission is still determining Google’s degree of dominance, Google provides an WiFi location opt-out service; Google has announced that it will delete 3.6 million Dutch WiFi SSIDs, and Google Analytics has been un-banned in Germany. 0 Comments

Websites Selling Google +1’s, Will Google’s Results Be Gamed?

google-plus-1-button

Spammy websites are popping up to sell Google Plus 1 clicks to website owners in need of higher +1 counts. Though Google likely already has plans to counter these types of websites, could paid +1’s prove more difficult to detect than paid links? Spammy websites are popping up to sell Google Plus 1 clicks to website owners in need of higher +1 counts. Though Google likely already has plans to counter these types of websites, could paid +1’s prove more difficult to detect than paid links? 0 Comments

Local Online Business Listing Hijacking: Protecting Your Identity

Local Hijacker

Listings hijackers and spammers create chaos for legitimate local businesses and the local search industry. Some statistics provide insight on the size of the problem, the most at-risk businesses, and how they can protect their identities. Listings hijackers and spammers create chaos for legitimate local businesses and the local search industry. Some statistics provide insight on the size of the problem, the most at-risk businesses, and how they can protect their identities. 0 Comments

Google's ITA-based Flight Search Could Launch Soon

Google ITA

Google may soon be providing more detailed flight search results, including maps, prices and results based on searchers' IP addresses as the starting point for destinations. This product may put pressure on aggregators like Expedia or Travelocity. Google may soon be providing more detailed flight search results, including maps, prices and results based on searchers' IP addresses as the starting point for destinations. This product may put pressure on aggregators like Expedia or Travelocity. 0 Comments