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Bing Search Gets Conversational

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The search engine has added conversational understanding to its repertoire, meaning users can search for answers to related questions more easily. The search engine has added conversational understanding to its repertoire, meaning users can search for answers to related questions more easily. 0 Comments

The Evolution of Audience Targeting: 3 Opportunities for Marketers

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More users generating more data means that targeting has the potential to become even more intelligent, but it does not come without its challenges. Here are three areas of opportunity in audience targeting that marketers should be investigating. Cross-channel, online-to-offline, and cross-device are three areas of opportunity in audience targeting that marketers should be investigating. 0 Comments

French Privacy Watchdog Fines Google €150,000

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Google has been fined by the French data protection authority after it ruled that Google's privacy policy doesn't comply with the country's data protection laws. Google must publish an announcement of the decision on its France homepage for two days. Google has been fined by the French data protection authority after it ruled that the firm doesn't comply with the country's data protection laws. 0 Comments

Google Outage: Web Traffic Dips 40% During 5 Minute Blackout

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Global Internet traffic dipped by 40 percent when Google experienced a complete blackout, web analytics firms have claimed. All of Google's services including Search, Gmail and Youtube went down briefly during the blackout on Friday evening. Global Internet traffic dipped by 40 percent when Google experienced a complete blackout, web analytics firms have claimed. All of Google's services including Search, Gmail and Youtube went down briefly during the blackout on Friday evening. 0 Comments

Russia's Mail.Ru Drops Google Search, Launches Own Search Engine

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There is a new international search engine on the scene. Mail.Ru, which is also known as My.com, has been serving Google search results for several years but has now dropped Google in order to serve search results with their own new search engine. There is a new international search engine on the scene. Mail.Ru, which is also known as My.com, has been serving Google search results for several years but has now dropped Google in order to serve search results with their own new search engine. 0 Comments

Keywords Are Dead! Long Live User Intent!

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Your brand's online presence needs to align around targeted customer intent, not keywords-focused optimization. Focus on tactics that will play to Google’s more complex side: mapping queries to actions, intent research, and aligned content creation. Your brand's online presence needs to align around targeted customer intent, not keywords-focused optimization. Focus on tactics that will play to Google’s more complex side: mapping queries to actions, intent research, and aligned content creation. 0 Comments

5 Tips to Maximize Your Retargeting Campaigns

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As more marketers jump on the bandwagon before learning all of the ins and outs of retargeting, the result is a lot of easily correctable mistakes. Here are five key tips to keep in mind before launching your next retargeting campaign. As more marketers jump on the bandwagon before learning all of the ins and outs of retargeting, the result is a lot of easily correctable mistakes. Here are five key tips to keep in mind before launching your next retargeting campaign. 0 Comments

Maker Studios Takes Third Place in YouTube Partner Channels Ranking

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The latest data from comScore's Video Metrix service showed that 181 million U.S. Internet users watched more than 39 billion online content videos in September 2012, while video ad views totaled 9.4 billion, once again led by Google/YouTube. The latest data from comScore's Video Metrix service showed that 181 million U.S. Internet users watched more than 39 billion online content videos in September 2012, while video ad views totaled 9.4 billion, once again led by Google/YouTube. 0 Comments

72% of Consumers Want Mobile-Friendly Sites: Google Research

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Mobile searchers are more likely to use a site and complete a purchase when the site is mobile-friendly. Sites designed without the mobile consumer in mind actually annoy users and increase their chance of leaving five-fold, a Google study reveals. Mobile searchers are more likely to use a site and complete a purchase when the site is mobile-friendly. Sites designed without the mobile consumer in mind actually annoy users and increase their chance of leaving five-fold, a Google study reveals. 0 Comments

FTC Hopes to Resolve Google Antitrust Inquiry Before 2013

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The U.S. Federal Trade Commission is aiming to resolve its antitrust investigation into Google's search practices by the end of the year. FTC Chairman Jon Leibowitz says that the organization is working to have an outcome as soon as possible. The U.S. Federal Trade Commission is aiming to resolve its antitrust investigation into Google's search practices by the end of the year. FTC Chairman Jon Leibowitz says that the organization is working to have an outcome as soon as possible. 0 Comments

comScore: Online Video Content Reaches Record 188 Million U.S. Viewers

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ComScore has released the latest data from its Video Metrix service, which shows that 188 million U.S. Internet users watched 37.7 billion online content videos in August 2012. That’s an all-time high. Video ad views that month totaled 9.5 billion. ComScore has released the latest data from its Video Metrix service, which shows that 188 million U.S. Internet users watched 37.7 billion online content videos in August 2012. That’s an all-time high. Video ad views that month totaled 9.5 billion. 0 Comments

How to Run Foreign Language PPC Campaigns

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Running a foreign language PPC campaign brings its own unique challenges. With a little forethought and planning however, a PPC campaign can help you increase sales or conversions, build brand awareness, and tap into whole new foreign markets. Running a foreign language PPC campaign brings its own unique challenges. With a little forethought and planning however, a PPC campaign can help you increase sales or conversions, build brand awareness, and tap into whole new foreign markets. 0 Comments

Bing Adds Encyclopedia Britannica Answers to Search Results

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Bing has announced an alliance with Encyclopedia Britannica that will see the search engine present snippets of encyclopedic information – a brief overview, coupled with a thumbnail image and other facts – within its organic search results. Bing has announced an alliance with Encyclopedia Britannica that will see the search engine present snippets of encyclopedic information – a brief overview, coupled with a thumbnail image and other facts – within its organic search results. 0 Comments

5 Key Video Marketing Findings From New comScore Report

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The report examines how the online video market can be used to supplement traditional television advertising, the effectiveness of cross-media campaigns and recommendations for advertisers, agencies, and media buyers who want to incorporate video. The report examines how the online video market can be used to supplement traditional television advertising, the effectiveness of cross-media campaigns and recommendations for advertisers, agencies, and media buyers who want to incorporate video. 0 Comments

Baidu Paid & Organic Search Starter Guide

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How do start search marketing on Baidu? Here are some tips that provide insights into how to deal with Baidu on the paid search side, as well as what you need to do to be certain that your site is being listed in Baidu’s organic search results. How do start search marketing on Baidu? Here are some tips that provide insights into how to deal with Baidu on the paid search side, as well as what you need to do to be certain that your site is being listed in Baidu’s organic search results. 0 Comments

Seeing the Colossal Increase at Yahoo Sites in comScore’s U.S. Online Video Rankings

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If you compare the latest data from comScore Video Metrix with the data from a year ago, then you’ll see there’s been a colossal increase in video viewing at Yahoo sites. For marketers, this means you need to keep your eyes wide open. If you compare the latest data from comScore Video Metrix with the data from a year ago, then you’ll see there’s been a colossal increase in video viewing at Yahoo sites. For marketers, this means you need to keep your eyes wide open. 0 Comments

181 Million Americans Watched 40 Billion Online Videos in January

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The comScore Video Metrix service reported this week that 181 million U.S. Internet users watched nearly 40 billion videos of online video content in January 2012. Also, we take a closer look at video game entertainment network Machinima. The comScore Video Metrix service reported this week that 181 million U.S. Internet users watched nearly 40 billion videos of online video content in January 2012. Also, we take a closer look at video game entertainment network Machinima. 0 Comments

4 Localization Tips for Savvy Global Businesses

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International websites are a serious game and require serious thought and attention. Here are some top tips on how to tackle the localization of your product's website and online presence, and land gracefully on a cushion of dollar bills. International websites are a serious game and require serious thought and attention. Here are some top tips on how to tackle the localization of your product's website and online presence, and land gracefully on a cushion of dollar bills. 0 Comments

Google Tries to Diagnose Health Conditions on Symptom Searches

NHS England to forge ahead with 'unchanged' care.data plans

Google is adding a new health search results feature. Whenever you search for a symptom or multiple symptoms of an illness, Google will show you a list of possibly related health conditions related to your query to get you to answers more quickly. Google is adding a new health search results feature. Whenever you search for a symptom or multiple symptoms of an illness, Google will show you a list of possibly related health conditions related to your query to get you to answers more quickly. 0 Comments