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Search industry news, reports, issues, and commentary. Updates from Google, Bing, Yahoo, other major search engines, companies, agencies and events.

Google Penguin: What Lurks Beneath the Surface?

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Other than cleaning up the quality of the Google index what else could the objective of the Penguin updates be? Much like the icebergs that so often surround penguins, Google's Penguin updates have much, much more going on below the surface. Other than cleaning up the quality of the Google index what else could the objective of the Penguin updates be? Much like the icebergs that so often surround penguins, Google's Penguin updates have much, much more going on below the surface. 0 Comments

Eric Schmidt: Google vs. Apple Fight a Big Win for Users

Google's Eric Schmidt

The ongoing battle between Apple and Google for supremacy in the mobile market is the "defining fight" in the industry, says Google's Executive Chairman. Eric Schmidt also said Apple has learned "maps are hard" and they should have kept Google Maps. The ongoing battle between Apple and Google for supremacy in the mobile market is the "defining fight" in the industry, says Google's Executive Chairman. Eric Schmidt also said Apple has learned "maps are hard" and they should have kept Google Maps. 0 Comments

The 70/20/10 Model for SEO & Content Excellence

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While data-centric methodologies are imperative to creating “foolproof” content that works, gaming algorithms is a temporary solution to a long-term marketing investment. Learn how to create content people want, rather than content that works. While data-centric methodologies are imperative to creating “foolproof” content that works, gaming algorithms is a temporary solution to a long-term marketing investment. Learn how to create content people want, rather than content that works. 0 Comments

Research & Thought Leadership: Top 10 Content Creation Ideas

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It’s no longer enough to be an industry expert. Your expertise needs to be shared in a way that everyone can view and access. By focusing on a creative content marketing strategy, you will attract links, likes, shares, referrals, and visitors. It’s no longer enough to be an industry expert. Your expertise needs to be shared in a way that everyone can view and access. By focusing on a creative content marketing strategy, you will attract links, likes, shares, referrals, and visitors. 0 Comments

Non-Content Based Link Opportunities Are Often Missed

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What do you do when you can't create endless amounts of "great content" in your niche? Here are a few linking strategies a website can pursue, even if it might not have the most engaging, magnetic, sticky, or shareable content in the world. What do you do when you can't create endless amounts of "great content" in your niche? Here are a few linking strategies a website can pursue, even if it might not have the most engaging, magnetic, sticky, or shareable content in the world. 0 Comments

Dear Marilyn, Thankyou for Making Us Great

Marilyn Crafts

The search marketing industry is losing one of its longest members, someone many may not know, but a person who has contributed to the success of what we all do. This is an open letter to thank her for making us all great. The search marketing industry is losing one of its longest members, someone many may not know, but a person who has contributed to the success of what we all do. This is an open letter to thank her for making us all great. 0 Comments

12 SEO Authority Building Tips

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When it comes to social signals, SEO, and authority, two keys are how you’re perceived and how much authority you have in your industry. Differentiate or die. Developing authority is a way to stand out – to people and search engines alike. When it comes to social signals, SEO, and authority, two keys are how you’re perceived and how much authority you have in your industry. Differentiate or die. Developing authority is a way to stand out – to people and search engines alike. 0 Comments

Top 7 Tips to Land a Job in the Online Channel

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Recent employment statistics indicate that job prospects are improving in the U.S. But job seekers who are either in our industry or want to break in better come prepared. Here’s how to impress potential employees with your professional skills. Recent employment statistics indicate that job prospects are improving in the U.S. But job seekers who are either in our industry or want to break in better come prepared. Here’s how to impress potential employees with your professional skills. 0 Comments

Audience Targeting Strategies for LinkedIn Ads

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According to LinkedIn’s ad tool, the social network has more than 120 million users. With LinkedIn adding one new member per second, smart marketers can’t ignore a concentrated audience of this size. Here are some ad targeting opportunities. According to LinkedIn’s ad tool, the social network has more than 120 million users. With LinkedIn adding one new member per second, smart marketers can’t ignore a concentrated audience of this size. Here are some ad targeting opportunities. 0 Comments

Link Building by Starting a Market Research Firm

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One successful link building strategy is to start a market research firm for your specific industry. This strategy is so great because it forms a reusable, multi-usable, asset that can become its own link building machine. Here’s how works. One successful link building strategy is to start a market research firm for your specific industry. This strategy is so great because it forms a reusable, multi-usable, asset that can become its own link building machine. Here’s how works. 0 Comments

4 SEO Recommendations for More Effective B2B Website Industry Sections

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B2B marketers must fully leverage SEO to bring more leads and conversion opportunities. Here's how to determine optimal keyword strategies for gaining visibility and offer visitors and search engines access to important, relevant web content. B2B marketers must fully leverage SEO to bring more leads and conversion opportunities. Here's how to determine optimal keyword strategies for gaining visibility and offer visitors and search engines access to important, relevant web content. 0 Comments

14 Link Prospecting Queries for Discovering Your Company's Related Verticals

Great link building ideas for those working in markets that are "undesirable" or "unmentionable," are SEO-jaded, have few publishers, are strictly pay-me-or-no-link, have few organic opportunities, and are "tapped out" for new prospects. Great link building ideas for those working in markets that are "undesirable" or "unmentionable," are SEO-jaded, have few publishers, are strictly pay-me-or-no-link, have few organic opportunities, and are "tapped out" for new prospects. 0 Comments

SEM Mentors: The Apprentice

Search Engine Watch readers respond to search marketing staffing crisis. SEM apprentice turns mentor. Search Engine Watch readers respond to search marketing staffing crisis. SEM apprentice turns mentor. 0 Comments

Everything You Assumed About Search Is About to Change

As soon as search marketing old timers think they've got search all figured out, something changes. Sometimes it's as simple as a search engine algorithm update. More often, people drive change by challenging the assumptions we make about search ads: how they work, who sees them, and what they really mean to consumers, advertisers and search marketers. As soon as search marketing old timers think they've got search all figured out, something changes. Sometimes it's as simple as a search engine algorithm update. More often, people drive change by challenging the assumptions we make about search ads: how they work, who sees them, and what they really mean to consumers, advertisers and search marketers. 0 Comments