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What to Include (& Leave Off) Your Homepage

homepage-structure

Is your homepage doing what it’s supposed to do? Is it answering the necessary questions and putting customers on the path to conversion? If you haven’t taken a look at your homepage structure, now’s the time. Is your homepage doing what it’s supposed to do? If you haven’t taken a look at it, now’s the time. 0 Comments

Google Warns Smartphone Searchers About Homepage Redirects

Google Smartphone Search Redirect Warning

When Google believes a site will redirect a mobile visitor to a homepage, rather than the actual page shown in search results, Google will tell searchers that clicking the link "May open the site's homepage" with an option below it to "Try anyway." When Google believes a site will redirect a mobile visitor to a homepage, rather than the actual page shown in search results, Google will tell searchers that clicking the link "May open the site's homepage" with an option below it to "Try anyway." 0 Comments

Two Links, Different Anchor Text, Same URL: Does it Matter to Google?

Matt Cutts

In his latest Webmaster Help video, Google's Distinguished Engineer Matt Cutts discusses what happens to the flow of PageRank when Google crawls a page and finds two links on a page pointing to the same target, but each uses unique anchor text. Google's Matt Cutts explains what happens to the flow of PageRank when two links on a page point to the same target URL, but each uses unique anchor text. 0 Comments

Google Webmaster Tools Now Finds Smartphone Crawl Errors

google-webmastertools

Google Webmaster Tools has made some changes to their crawl errors page to include specific smartphone crawl errors that the Googlebot-Mobilebot discovers while crawling the web as a mobile useragent. Google Webmaster Tools has made some changes to their crawl errors page to include specific smartphone crawl errors that the Googlebot-Mobilebot discovers while crawling the web as a mobile useragent. 0 Comments

Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

hands-dollars

Here's what webmasters should do to ensure that if they have a site with pages that could be considered a YMYL page (web pages that can directly influence your money or your life), so that they will be rated highly and follow best SEO practices. Here's what webmasters should do to ensure that if they have a site with pages that could be considered a YMYL page (web pages that can directly influence your money or your life), so that they will be rated highly and follow best SEO practices. 0 Comments

5 Inbound Marketing Essentials to Audit

Storefront

As you go through an audit of your company's current demand generation status, here are some tips and questions to ask about your target audience and messaging; website/homepage; blog; social presence; and lead captures/call to action. As you go through an audit of your company's current demand generation status, here are some tips and questions to ask about your target audience and messaging; website/homepage; blog; social presence; and lead captures/call to action. 0 Comments

Understanding Link-Based Negative SEO

Danger Hazardous Links

Negative SEO is a large concern for webmasters, especially those in competitive niches. Here are some distinctions about types of link-based negative SEO, and some insights and tips on how to protect your site, based on several real world examples. Negative SEO is a large concern for webmasters, especially those in competitive niches. Here are some distinctions about types of link-based negative SEO, and some insights and tips on how to protect your site, based on several real world examples. 0 Comments

Google Makes Non-Desktop SEO an Absolute Necessity

google-mobile-redirects

Google has announced that failure to fix annoying mobile experiences will now actively hinder your efforts to rank well within search results. This warning from Google makes the case for brands to look again at mobile SEO even more compelling. Google has announced that failure to fix annoying mobile experiences will now actively hinder your efforts to rank well within search results. This warning from Google makes the case for brands to look again at mobile SEO even more compelling. 0 Comments

YouTube's Expanded Home Page Feed Offers Brands More Visibility

youtube-more-videos-homepage-feed

YouTube hopes new personalized feeds will encourage a new way to use the homepage and, therefore, more time spent watching videos. It means more visibility for brands and a new opportunity for continued engagement with your most engaged audience. YouTube hopes new personalized feeds will encourage a new way to use the homepage and, therefore, more time spent watching videos. It means more visibility for brands and a new opportunity for continued engagement with your most engaged audience. 0 Comments

Using Footer Links to Diversify Your Backlink Profile

footsteps

To create a natural and diverse backlink profile, you can make simple changes to fix four common issues: zero relevancy, all links pointing to the homepage, too many links with the same anchor text, and too many dofollow links from the same domain. To create a natural and diverse backlink profile, you can make simple changes to fix four common issues: zero relevancy, all links pointing to the homepage, too many links with the same anchor text, and too many dofollow links from the same domain. 0 Comments

Are Directory Links Still Worth Doing?

Lost

What makes a safe link? Google Penguin is continuing to send shockwaves through SEO as people try to make sense of the new rules. Are any link directories still worth the effort, and what kind of directories still matter in terms of SEO value? What makes a safe link? Google Penguin is continuing to send shockwaves through SEO as people try to make sense of the new rules. Are any link directories still worth the effort, and what kind of directories still matter in terms of SEO value? 0 Comments

Major YouTube Redesign Zooms in on Channels, Video Discovery, Social Sharing

youtube-homepage-redesign

The YouTube Team has introduced a new homepage, unveiled a new Channel design, and gave the video-sharing site a fresh coat of digital paint. Here are more details on the big changes that you’ll see when you visit YouTube today. The YouTube Team has introduced a new homepage, unveiled a new Channel design, and gave the video-sharing site a fresh coat of digital paint. Here are more details on the big changes that you’ll see when you visit YouTube today. 0 Comments

Bing Tests New Homepage Layout

Bing's homepage may be getting a new look — and the new layout is a bit reminiscent of Google's current homepage. Bing's homepage may be getting a new look — and the new layout is a bit reminiscent of Google's current homepage. 0 Comments