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Making Sense of Big Data in Search Marketing

Unlocking Big Data

Big data doesn't have to be big and scary if you have simple elements in place. The challenge is harnessing it in a meaningful way. The secret to making big data work for you is in knowing which data sources matter and when to exclude data. Big data doesn't have to be big and scary if you have simple elements in place. The challenge is harnessing it in a meaningful way. The secret to making big data work for you is in knowing which data sources matter and when to exclude data. 0 Comments

The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

Leadership

Thought leadership is about defining your brand, connecting with an audience, and moving the conversation forward. Here's a look at how guest blogging can be one of your best tools for establishing credibility, authority, and thought leadership. Thought leadership is about defining your brand, connecting with an audience, and moving the conversation forward. Here's a look at how guest blogging can be one of your best tools for establishing credibility, authority, and thought leadership. 0 Comments

Yelp on Fake Reviews: We Filter 25% of Reviews for Being Suspicious

Yelp

Yelp says that up to a quarter of the reviews the company receives may be fake, and that its automated review filter suppresses about 25 percent of reviews it deems as being suspicious. However, Yelp admits that the system isn't completely accurate. Yelp says that up to a quarter of the reviews the company receives may be fake, and that its automated review filter suppresses about 25 percent of reviews it deems as being suspicious. However, Yelp admits that the system isn't completely accurate. 0 Comments

Fake Online Reviews Cost 19 Companies $350,000

fake-stamp

A New York crackdown targeted companies who purchased and created fake online business reviews. A total of seven companies offering "reputation enhancement" services were caught in the year-long investigation, along with their clients. A New York crackdown targeted companies who purchased and created fake online business reviews. A total of seven companies offering "reputation enhancement" services were caught in the year-long investigation, along with their clients. 0 Comments

3 Reasons You Shouldn't Turn Off Paid Search

A start stop switch

There may be quality reasons why you don’t need PPC for everything your business does. It isn’t the silver bullet for all business problems, but there is value in many cases. Here are three reasons to consider before killing a paid search campaign. There may be quality reasons why you don’t need PPC for everything your business does. It isn’t the silver bullet for all business problems, but there is value in many cases. Here are three reasons to consider before killing a paid search campaign. 0 Comments

The Five Forces of Keyword Competition

five-forces-keyword-competition

This framework aims to help marketers and SEO professionals easily forecast and understand the competitive intensity and rivalry for a keyword and to also help determine the resources required to improve a web presence and SEO rankings. This framework aims to help marketers and SEO professionals easily forecast and understand the competitive intensity and rivalry for a keyword and to also help determine the resources required to improve a web presence and SEO rankings. 0 Comments

Google Health Shutting Down Doesn’t Mean Google Has Abandoned Health

chronic-condition-search-terms

Google is pulling the plug on its personal health record (PHR) solution. Here are three reasons why Google Health failed, which companies could take its place, and what the prognosis is for health search on Google heading forward. Google is pulling the plug on its personal health record (PHR) solution. Here are three reasons why Google Health failed, which companies could take its place, and what the prognosis is for health search on Google heading forward. 0 Comments

Building a Data-Driven Organization

Organizations with streamlined operations, plus fast and accurate decision-making, can gain a decisive edge over competitors. One important step to take is to become data-driven, and creating an organization where analytics emerge from a centralized structure driven by the top of the organization. Organizations with streamlined operations, plus fast and accurate decision-making, can gain a decisive edge over competitors. One important step to take is to become data-driven, and creating an organization where analytics emerge from a centralized structure driven by the top of the organization. 0 Comments

Reverse Engineering Google: Is Imitation Really the Best Form of Innovation?

What happens when two Ivory Tower professors spend a day at the Googleplex? "Reverse Engineering Google's Innovation Machine" in the Harvard Business Review recommends CEOs "Imitate to Innovate." What happens when two Ivory Tower professors spend a day at the Googleplex? "Reverse Engineering Google's Innovation Machine" in the Harvard Business Review recommends CEOs "Imitate to Innovate." 0 Comments

Q&A with Nicholas Carr, author, The Big Switch

Carr's new book explores the future of computing and its implications for business and society. He'll discuss some of those topics today during his opening keynote at SES New York. Carr's new book explores the future of computing and its implications for business and society. He'll discuss some of those topics today during his opening keynote at SES New York. 0 Comments