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Matt Cutts: EXIF Image Metadata is 'Potentially' a Google Search Ranking Factor

Matt Cutts

EXIF data is the metadata that is included in most images that are taken with a camera. It includes things such as camera type, date taken, size, along with dozens of other parameters. And Google reserves "the right to use it in ranking." EXIF data is the metadata that is included in most images that are taken with a camera. It includes things such as camera type, date taken, size, along with dozens of other parameters. And Google reserves "the right to use it in ranking." 0 Comments

2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

iferror Calculated Fields

You poured data into a pivot table. Now what? Make them smarter. Here's how to use Summarizing Data and Calculated Fields in order to get a different perspective on your marketing data through the pivot table function. You poured data into a pivot table. Now what? Make them smarter. Here's how to use Summarizing Data and Calculated Fields in order to get a different perspective on your marketing data through the pivot table function. 0 Comments

Rise of the New School SEO Professional

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There’s a gold rush under way as brands allocate big budgets to build and optimize their presence in emerging search and discovery channels. How can SEOs stake their claim in this new mobile, local, social, and content marketing territory? There’s a gold rush under way as brands allocate big budgets to build and optimize their presence in emerging search and discovery channels. How can SEOs stake their claim in this new mobile, local, social, and content marketing territory? 0 Comments

Facebook Graph Search: How Multi-Location Brands & Local Marketers Can Capitalize

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Those who already embraced Facebook local marketing tactics to grow their page, increase engagement and dominate users’ news feeds should be in good shape, but even those starting from scratch have a great opportunity to reap Graph Search success. Those who already embraced Facebook local marketing tactics to grow their page, increase engagement and dominate users’ news feeds should be in good shape, but even those starting from scratch have a great opportunity to reap Graph Search success. 0 Comments

Mobile & Local Join the Big Data Movement

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A new batch of companies are bringing more data into the picture by layering in historical behavior, demographics, or users' movements. The goal is to bring more context to a given device, or to a spot on the map. Call it big data meets local. A new batch of companies are bringing more data into the picture by layering in historical behavior, demographics, or users' movements. The goal is to bring more context to a given device, or to a spot on the map. Call it big data meets local. 0 Comments

Google Sells SketchUp

google-sketchup-restaurant

Google has sold its collaborative 3D modeling tool and team to Trimble, a GPS provider. Google said SketchUp saw 30 million activations within the last year, according to a SketchUp blog post announcing the deal. Terms of the deal weren’t disclosed. Google has sold its collaborative 3D modeling tool and team to Trimble, a GPS provider. Google said SketchUp saw 30 million activations within the last year, according to a SketchUp blog post announcing the deal. Terms of the deal weren’t disclosed. 0 Comments

Google Maps for Android Adds Indoor Mall, Airport, Store Maps

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Google Maps has added indoor maps of malls, airports, and many other locations. These indoor maps are available by simply pinch-zooming in your Google Maps mobile app. Google Maps also has a new UI with easier access to Places and other features. Google Maps has added indoor maps of malls, airports, and many other locations. These indoor maps are available by simply pinch-zooming in your Google Maps mobile app. Google Maps also has a new UI with easier access to Places and other features. 0 Comments

Foursquare Hits 1 Billion Check-Ins

Foursquare Logo

This week the two-and-a-half-year-old foursquare has hit another stellar benchmark: a billion check-ins. The continuous surge in the service’s popularity combines with recent business options to make foursquare a powerful marketing opportunity. This week the two-and-a-half-year-old foursquare has hit another stellar benchmark: a billion check-ins. The continuous surge in the service’s popularity combines with recent business options to make foursquare a powerful marketing opportunity. 0 Comments

The Future of (Offline) Shopping Search Engines

Search engines are more than just machines that index the web. They index the world, which will make the job of a search marketer much more than optimizing a website. Search engines are more than just machines that index the web. They index the world, which will make the job of a search marketer much more than optimizing a website. 0 Comments