Articles on Google searches

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Google Warns Smartphone Searchers About Homepage Redirects

Google Smartphone Search Redirect Warning

When Google believes a site will redirect a mobile visitor to a homepage, rather than the actual page shown in search results, Google will tell searchers that clicking the link "May open the site's homepage" with an option below it to "Try anyway." When Google believes a site will redirect a mobile visitor to a homepage, rather than the actual page shown in search results, Google will tell searchers that clicking the link "May open the site's homepage" with an option below it to "Try anyway." 0 Comments

How to Implement a Tiered PPC Bidding Strategy

Average Position and Average Quality Score

When set up properly a combination of all match types can help you cover the ground needed to drive high quality, relevant traffic to your site. But in order to get optimal performance, you need to make sure a tiered bidding strategy is utilized. When set up properly a combination of all match types can help you cover the ground needed to drive high quality, relevant traffic to your site. But in order to get optimal performance, you need to make sure a tiered bidding strategy is utilized. 0 Comments

Bing Autosuggest Expands to Take on Instant Search, Knowledge Graph In One Fell Swoop

Empire State Building Bing Autosuggest

Bing initially provided info directly in the search box for a celebrity, politician, athlete or a connection on LinkedIn with a public profile. This has now expanded to include brands, movies, albums, places, software, sport teams, animals, and more. Bing initially provided info directly in the search box for a celebrity, politician, athlete or a connection on LinkedIn with a public profile. This has now expanded to include brands, movies, albums, places, software, sport teams, animals, and more. 0 Comments

Protecting Your Online Brand – Don’t Forget Your Nicknames

cybersquatter

One big risk for businesses is the "hijacking" of their brand name in online searches. And domain name squatting isn't going away as long as there is money to be made. Here are some strategies to protect your online nicknames and brand. One big risk for businesses is the "hijacking" of their brand name in online searches. And domain name squatting isn't going away as long as there is money to be made. Here are some strategies to protect your online nicknames and brand. 0 Comments

Google Brings Huge NCAA March Madness Bracket to Search Results

google-basketball-2012-doodle

Searching for the NCAA March Madness bracket? Search for [ncaa bracket] or [march madness] on Google and you'll see a giant box above the organic results dedicated to the latest scores and schedule – all leading to additional Google searches. Searching for the NCAA March Madness bracket? Search for [ncaa bracket] or [march madness] on Google and you'll see a giant box above the organic results dedicated to the latest scores and schedule – all leading to additional Google searches. 0 Comments

4 SEM Trends & Takeaways From Covario INFLECTIONPoint 2013

black-jack-dealer

For search marketers in 2013, the message today at Covario’s INFLECTIONPoint conference was clear: know your audience, use all your channels, data still rules, and come up with innovative ways to test from which you can learn and succeed. For search marketers in 2013, the message today at Covario’s INFLECTIONPoint conference was clear: know your audience, use all your channels, data still rules, and come up with innovative ways to test from which you can learn and succeed. 0 Comments

Disney, Las Vegas Top Searched Travel Destinations in Early 2012

top-10-vacation-destinations-adgooroo

If search volume is any indication, Americans plan to spend their 2012 vacations at Disney or in Las Vegas, according to an evaluation of over 2.4 billion of the top travel-related queries performed by digital marketing intelligence firm AdGooroo. If search volume is any indication, Americans plan to spend their 2012 vacations at Disney or in Las Vegas, according to an evaluation of over 2.4 billion of the top travel-related queries performed by digital marketing intelligence firm AdGooroo. 0 Comments

Madonna's Super Bowl Halftime Show Tops Google Searches [Infographic]

superbowl-google-game-goes-online

We're 24 hours removed from Super Bowl 46, in which the New York Giants defeated the New England Patriots 21-17. But it was neither the Giants nor Patriots that people were searching for most last night on Google during the game. It was Madonna. We're 24 hours removed from Super Bowl 46, in which the New York Giants defeated the New England Patriots 21-17. But it was neither the Giants nor Patriots that people were searching for most last night on Google during the game. It was Madonna. 0 Comments

(Google) Insights on VP Candidate Sarah Palin

The recently announced Google Insights tool provides unprecedented data on Google's user searches and trends. Here are three quick tips on how to leverage Google Insights, whether you're running a Presidential race or a brand marketing campaign. The recently announced Google Insights tool provides unprecedented data on Google's user searches and trends. Here are three quick tips on how to leverage Google Insights, whether you're running a Presidential race or a brand marketing campaign. 0 Comments

SME Brand Strategy: SEM Tactics, Tips, and Tricks, Part 1

They said it couldn't be done. You can't build your brand online with search marketing tactics. Don't get snowed: here's a blizzard of tips and tricks to prove them wrong. They said it couldn't be done. You can't build your brand online with search marketing tactics. Don't get snowed: here's a blizzard of tips and tricks to prove them wrong. 0 Comments

Viewing the Search Landscape

Which search engine appeals most to U.S. searchers? Which service is the most popular elsewhere in the world? It depends on who you ask, and how they're measuring. Which search engine appeals most to U.S. searchers? Which service is the most popular elsewhere in the world? It depends on who you ask, and how they're measuring. 0 Comments