Articles on Google algorithm

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Finding Local Search Success, Post-Pigeon and Penguin 3.0

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In the constantly shifting local search landscape, where it can feel like the targets are forever on the move (and interspersed with furry and feathered but unfriendly animals), what's a marketer to do? In the constantly shifting local search landscape, where it can feel like the targets are forever on the move, what's a marketer to do? 0 Comments

The Evolution of SERPs and User Behaviors

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User behavior is changing almost as quickly as Google updates its algorithm. What can we learn about users' behavior on a SERP that we can use in our marketing strategy? User behavior is changing almost as quickly as Google updates its algorithm. What can we learn about users' behavior on a SERP? 0 Comments

Google's New Structured Snippets Pull Facts Into a Page's Search Results

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This week Google introduced "structured snippets," which demonstrate yet another way Google is extracting Web page information and displaying that in its search results. This time, the added data (which Google calls "facts") will show up on a Web page's search result snippet. Google introduced "structured snippets," which demonstrate yet another way Google is extracting Web page information and displaying it in search results. 0 Comments

Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

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After recovering from Panda, it’s easy to quickly celebrate and move on. But instead of dancing in the streets, you should perform a post-recovery analysis to keep Panda at bay. This post provides five tips for performing a post-recovery analysis. After recovering from Panda, it’s easy to celebrate and move on. But instead of dancing in the streets, you should perform a post-recovery analysis. 0 Comments

Bing Ads Reveals Dynamic Sitelinks

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Bing Ads has revealed a new feature dubbed "dynamic sitelinks" which creates annotations for ads that haven't specifically set up sitelink extensions. Bing Ads has revealed a new feature dubbed "dynamic sitelinks" which creates annotations for ads that haven't specifically set up sitelink extensions. 0 Comments

Google Patent Aims to Use TV as a Signal in its Search Algorithm

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A new patent granted to Google will use signals related to TV shows that are "currently being displayed in proximity to an electronic device" being used to perform a search. A new patent granted to Google will use signals related to TV shows that are "currently being displayed in proximity to an electronic device" being used to perform a search. 0 Comments

8 Lessons for SEOs from Muck Rack’s "Today’s Journalist" Survey

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One of the best ways to improve SEO is to get mentions from major media outlets. Here are eight lessons for SEOs looking to increase those mentions from a recent Muck Rack report. One of the best ways to improve SEO is to get mentions from major media outlets. Here are eight lessons for SEOs looking to increase those mentions from a recent Muck Rack report. 0 Comments

Germany Wants Access to Google's Search Algorithm

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German Justice Minister Heiko Maas said Google needs observing and noted anything that does not feature in its top search results might as well not exist. German Justice Minister Heiko Maas said Google needs observing and noted anything that does not feature in its top search results might as well not exist. 0 Comments

Matt Cutts: Excluding Links From Google's Algorithm Would Make Search Results Worse

Matt Cutts

Backlinks are a huge part of the Google algorithm. Because links are so important, some webmasters resort to link spamming. What would Google really be like without backlinks being factored into the search algorithm? Not good, says Matt Cutts. Backlinks are a huge part of the Google algorithm. Because links are so important, some webmasters resort to link spamming. What would Google really be like without backlinks being factored into the search algorithm? Not good, says Matt Cutts. 0 Comments

4 Google Changes and How Online Merchants Can Adapt

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Google has rolled out many changes of late, from "(not provided)", to local availability, to Hummingbird, and Shared Endorsements. Here's a quick recap of these recent changes, with pointers on how online merchants can still maintain a profit. Google has rolled out many changes of late, from "(not provided)", to local availability, to Hummingbird, and Shared Endorsements. Here's a quick recap of these recent changes, with pointers on how online merchants can still maintain a profit. 0 Comments

Google Penguin Got You Down? Work on Customer Service

You can redirect your energy into activities that have a positive return. Customer service is an area where many small businesses do poorly. Investments in training and staff, guided by research, will help retain customers during tough SEO times. You can redirect your energy into activities that have a positive return. Customer service is an area where many small businesses do poorly. Investments in training and staff, guided by research, will help retain customers during tough SEO times. 0 Comments

Big Brands, Google, Penalties & You

Google Loves Big Brands

If you mimic all the good things brands do well, Google will give you some of those authority and quality points. Though big brands are subject to the same rules as regular sites, here's why they are more likely to survive or recover from a penalty. If you mimic all the good things brands do well, Google will give you some of those authority and quality points. Though big brands are subject to the same rules as regular sites, here's why they are more likely to survive or recover from a penalty. 0 Comments

What '(Not Provided)' & Google Hummingbird Mean for Small Business SEO

The Evolution of SEO Metrics

Small business owners who once obsessed over their top keyword rankings and traffic from a few money terms now need to adjust their thinking with the rise of "(not provided)" keywords and the arrival of the Google Hummingbird algorithm. Here's why. Small business owners who once obsessed over their top keyword rankings and traffic from a few money terms now need to adjust their thinking with the rise of "(not provided)" keywords and the arrival of the Google Hummingbird algorithm. Here's why. 0 Comments