Articles on Google AdWords

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5 Tools for Finding High-Value Long-Tail Keywords

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Valuable doesn't necessarily mean expensive. Relevant long-tail keywords are often cheaper and lead to more conversions; here are five tools to help you find them. These five tools will help you find relevant long-tail keywords, which can be more valuable than their pricier counterparts. 0 Comments

Google's CTR Dominance Is a Double-Edged Sword

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Google trounces Yahoo and Bing when it comes to ad impressions and CTR, but the numbers are much closer than they were three years ago. Less competition - and lower CPC - is definitely a factor. Less competition resulting in cheaper clicks is a factor in Yahoo and Bing's slow-yet-steady disruption of Google's dominance. 0 Comments

Amazon Text Ads: To Do or Not To Do?

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Amazon has implemented its own site-specific digital advertising search tool - Amazon Text Ads. Similar in functionality to Google AdWords, here are the new program's capabilities. Amazon Text Ads is comparable to AdWords Lite, though head terms get more conversions because it's still new. 0 Comments

5 Best Ad Copy Test Procedures To Stand By

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It's paramount for every PPC professional to test their retail ad copy. This columnist recommends doing one test at a time for and making sure each one lasts at least 30 days. It's paramount for every PPC professional to test their retail ad copy. This columnist recommends doing one test at a time for and making sure each one lasts at least 30 days. 0 Comments

Mobile Testing: Case Studies and Findings

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Setting up a mobile-only account allows marketers to test the impact of mobile campaigns without a direct impact on the primary account's performance and metrics. Setting up a mobile-only account allows marketers to test the impact of mobile campaigns without a direct impact on the primary account's performance and metrics. 0 Comments

Competitive Insights Tools for Paid Search in AdWords and Bing Ads

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Google AdWords and Bing Ads tools like Auction Insights, Ad Preview Tool and Keyword Planner keep search marketers ahead of the curve with regard to their pay-per-click campaigns. Google AdWords and Bing Ads tools like Auction Insights, Ad Preview Tool and Keyword Planner keep search marketers ahead of the curve with regard to their pay-per-click campaigns. 0 Comments

PPC Automation Methods for Retail Search Advertising

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Used for things like reporting and recurring tasks, PPC automation helps retailers manage their channels, particularly those retailers with extensive catalogs. Used for things like reporting and recurring tasks, PPC automation helps retailers manage their channels, particularly those retailers with extensive catalogs. 0 Comments

The Most Expensive States for Paid Search in the U.S.

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Cities like New York and San Francisco tend to be synonymous with expensive, but CPCs are higher in rural areas, particularly Alabama, while the best deals are in the Great Plains. Cities like New York and San Francisco tend to be synonymous with expensive, but CPCs are higher in rural areas, particularly Alabama, while the best deals are in the Great Plains. 0 Comments

Google Reveals New AdWords Products

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Some of the search juggernaut's soon-to-be-released offerings include new automotive and hotel ads, redesigned Dynamic Search Ads, and tools to improve attribution. Some of the search juggernaut's soon-to-be-released offerings include new automotive and hotel ads, redesigned Dynamic Search Ads, and tools to improve attribution. 0 Comments

Store Visits Metric Helps Google AdWords Users Measure Offline ROI

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After brands like Sephora and Buffalo Wild Wings saw success with "Store Visits," Google has opened up the feature to Australian and Canadian advertisers, while also creating a new Best Practices Guide. After brands like Sephora and Buffalo Wild Wings saw success with "Store Visits," Google has opened up the feature to Australian and Canadian advertisers. 0 Comments