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The Evolution of SERPs and User Behaviors

serps-2005

User behavior is changing almost as quickly as Google updates its algorithm. What can we learn about users' behavior on a SERP that we can use in our marketing strategy? User behavior is changing almost as quickly as Google updates its algorithm. What can we learn about users' behavior on a SERP? 0 Comments

37 SEO Experts You Should Be Following on Twitter

SEO

Here's a collection of influential tweeters in the SEO world that you should follow in order to stay on top of the latest news, trends, tips, and tricks that will help you succeed in search marketing. Follow these influential tweeters in order to stay on top of the latest news, trends, tips, and tricks that will help you succeed in search marketing. 0 Comments

Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

post-recovery-panda-analysis

After recovering from Panda, it’s easy to quickly celebrate and move on. But instead of dancing in the streets, you should perform a post-recovery analysis to keep Panda at bay. This post provides five tips for performing a post-recovery analysis. After recovering from Panda, it’s easy to celebrate and move on. But instead of dancing in the streets, you should perform a post-recovery analysis. 0 Comments

Is Google's New Local Algorithm 'Pigeon' for the Birds?

google-pigeon

Google rolled out a new local ranking algorithm that more closely mimics traditional organic search ranking -- but some queries have lost the 7-pack results entirely, pushing many local businesses off Page 1 altogether. Google rolled out a new local ranking algorithm that more closely mimics traditional organic search ranking -- but some queries have lost the 7-pack results entirely, pushing many local businesses off Page 1 altogether. 0 Comments

14 Top-Notch Resources to Help You Become a CRO Expert

QuickSprout Definitive Guide to Conversion Optimization

It's becoming increasingly expensive to drive traffic to your website. The only way to maintain or improve results is to increase your conversion rate. Study up on these expert conversion rate optimization guides and tutorials to get up to speed. Want to become a conversion rate optimization expert? Start mastering the art of CRO with this collection of great guides and tutorials. 0 Comments

Top 10 Skills That Separate Real UX Designers from Wannabes

Snake Oil Salesman

With the flood of ill-trained people claiming to be user experience (UX) designers, how do you know if you are hiring a UX snake oil salesman or a true UX expert? The best UX experts in the world all share these characteristics and abilities. Many ill-trained people claim to be user experience (UX) designers. But here's how to figure out if you're hiring a snake oil salesman or a true expert. 0 Comments

How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

Hands

If you push to learn and test new ideas, you will diversify your campaigns, which will help your overall performance. But through this process you will grow as a campaign manager as you expand your knowledge and experience. Here's how to get started. If you push to learn and test new ideas, you will diversify your campaigns, which will help your overall performance. But through this process you will grow as a campaign manager as you expand your knowledge and experience. Here's how to get started. 0 Comments

Mobile Advertising Measurement: Winning the Long Game

App Events

Understanding the strengths and limitations of long-term and burst campaigns will enable you to implement successful mobile advertising strategies and improve the probability of achieving a strong return on your ad spend. It's essential to know your users and how they interact with your app. Mobile analytics will allow you to do that and help you win in the long game. 0 Comments

Videos Dominate Universal Search Results 65% of the Time [Study]

news-in-universal-search

Searchmetrics studied the Universal Search results for millions of keywords over the course of a year to gauge what has changed in Universal Search and how. Videos were the most common type of Universal Search result, with YouTube dominating share. The Searchmetrics data also showed keywords that displayed Universal Search results grew to 81 percent in 2013, up from 75 percent in the previous year. 0 Comments

Task Analysis: The Key UX Design Step Everyone Skips

Shopping Cart

Task analysis is a step-by-step analysis of the users' task, from their perspective. Taking this approach to user research and task analysis will help you discover unmet opportunities to leapfrog your competition and dominate your market. Task analysis is a step-by-step analysis of the users' task, from their perspective. Taking this approach to user research and task analysis will help you discover unmet opportunities to leapfrog your competition and dominate your market. 0 Comments

7 Reasons You Should Go to ClickZ Live New York 2014

Expert Roundtables

The first ClickZ Live New York is a must-attend event for marketers and advertisers. Here's an overview of what you'll learn at the show, as well as the networking opportunities that await you in New York City. The first ClickZ Live New York is a must-attend event for marketers and advertisers. Here's an overview of what you'll learn at the show, as well as the networking opportunities that await you in New York City. 0 Comments

How to do SEO for Local Business, WITHOUT Content Marketing

Get Found Locally

Content marketing isn't a must if you want your local business to succeed. By switching your focus to usability and community, and understanding a few important things about how local SEO works, you can beat competitors who invest heavily in content. Content marketing isn't a must if you want your local business to succeed. By switching your focus to usability and community, and understanding a few important things about how local SEO works, you can beat competitors who invest heavily in content. 0 Comments

SEO Website Audits: Everything You Need to Know

You're Getting Audited

What is a site audit? Why do you need one? What kind of audit do you need? What should you expect in the final report of the person auditing you? Find out in this detailed guide covering everything you need to know about site audits. What is a site audit? Why do you need one? What kind of audit do you need? What should you expect in the final report of the person auditing you? Find out in this detailed guide covering everything you need to know about site audits. 0 Comments

Matt Cutts: Write Clear, Understandable Content

Matt Cutts

Whether you're writing something technical or scientific, or you're writing for the general public, Google's Matt Cutts suggests the key to success is a focus on clarity above all else – making sure both experts and regular folks can understand. Whether you're writing something technical or scientific, or you're writing for the general public, Google's Matt Cutts suggests the key to success is a focus on clarity above all else – making sure both experts and regular folks can understand. 0 Comments

4 Critical Elements of a Successful Content Marketing Team

Team

The composition and talents of your team are absolutely critical. Here's a close look at the different functions and roles within a content marketing project, and who you need to have on board to ensure your content marketing strategy is successful. The composition and talents of your team are absolutely critical. Here's a close look at the different functions and roles within a content marketing project, and who you need to have on board to ensure your content marketing strategy is successful. 0 Comments

Google Buys AI Company DeepMind, May Have Big Plans for Search

x-ray

Google reportedly has spent $400 million to buy a London based artificial intelligence company called DeepMind. Neither firm offered up more information, but reports indicate DeepMind's team will be working with Google's search team. Google reportedly has spent $400 million to buy a London based artificial intelligence company called DeepMind. Neither firm offered up more information, but reports indicate DeepMind's team will be working with Google's search team. 0 Comments

Don't Stick a Fork in Guest Blogging Yet...

fork

Google's Matt Cutts has issued a warning shot to low-quality guest blogs. No one would argue that spammers haven't been abusing guest blogging, but it can be done with integrity, and quality. Here's why guest blogging won't go away in 2014. Google's Matt Cutts has issued a warning shot to low-quality guest blogs. No one would argue that spammers haven't been abusing guest blogging, but it can be done with integrity, and quality. Here's why guest blogging won't go away in 2014. 0 Comments

Google Pays $17 Million to Settle Apple Safari User Tracking Case

google-safari

Google has agreed to pay a settlement of $17 million to 38 U.S. states in order to end a probe into claims that it deliberately bypassed user privacy settings in Apple’s Safari browser. Google also agreed to never deploy similar tracking code again. Google has agreed to pay a settlement of $17 million to 38 U.S. states in order to end a probe into claims that it deliberately bypassed user privacy settings in Apple’s Safari browser. Google also agreed to never deploy similar tracking code again. 0 Comments