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Centralizing Location Data: 3 Steps to Local SEO Success

foursquare-sim

National-local businesses with locations opening, closing or moving should take inventory of local business data and put processes in place to ensure it is constantly updated. National-local businesses with locations opening, closing or moving should take inventory of local business data and put processes in place to ensure it is constantly updated. 0 Comments

Foursquare Upgrades App, Transitions Check-Ins to Swarm

Foursquare See all lunch places nearby

Calling it the beginning of the ‘personalized local search’ future, Foursquare has moved all check-in functionality from Foursquare to Swarm. It has also revealed a new logo and given us a sneak peek of what the new Foursquare will look like. Calling it the beginning of the ‘personalized local search’ future, Foursquare has moved all check-in functionality from Foursquare to Swarm. It has also revealed a new logo and given us a sneak peek of what the new Foursquare will look like. 0 Comments

Listing Management: The Required Foundation for Local SEO

Velocity Clouds

Effective listing management trumps all other local SEO efforts. It has been and continues to be the required foundation for a successful local SEO program. Consider these four major factors when creating your listing management strategy. Listing management continues to be the required foundation for a successful local SEO program. Consider these major factors when creating your strategy. 0 Comments

From Foursquare to Swarm: Mayor 2.0, Insights, Stickers & Goodbye Badges

Swarm

The time has come to say goodbye to Foursquare mayorships as we know them. Foursquare has revealed some new details about what users can expect when Swarm launches this week, including the future of mayorships, badges, and new features. The time has come to say goodbye to Foursquare mayorships as we know them. Foursquare has revealed some new details about what users can expect when Swarm launches this week, including the future of mayorships, badges, and new features. 0 Comments

Local Listing Management Priorities: How & Where to Syndicate Local Data

Local Listing Management

Multi-location businesses face unique challenges in the management, optimization, and distribution of local business listing information. Accuracy is critical. Here's how to implement a smarter, more effective local listings syndication strategy. Multi-location businesses face unique challenges in the management, optimization, and distribution of local business listing information. Accuracy is critical. Here's how to implement a smarter, more effective local listings syndication strategy. 0 Comments

Link Building for Restaurants: The Ultimate Guide

Feedie

The restaurant industry is absolutely perfectly primed for creative marketing ideas. These link building recipes are ripe for you to use to fit your level of creativity – and the great thing about them is that they're all low-cost or free. The restaurant industry is absolutely perfectly primed for creative marketing ideas. These link building recipes are ripe for you to use to fit your level of creativity – and the great thing about them is that they're all low-cost or free. 0 Comments

Foursquare Splits App in Two, Separates Local Search From Check-ins

Swarm

Foursquare plans to eliminate check-in functionality, and instead focus on further developing local discovery and exploration functionality. Foursquare will be transitioning their check-in functionality to their new application Swarm. Foursquare plans to eliminate check-in functionality, and instead focus on further developing local discovery and exploration functionality. Foursquare will be transitioning their check-in functionality to their new application Swarm. 0 Comments

Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

Local Search Ecosystem

Local SEO and local listing management are completely different tactics, yet completely intertwined, and critical to ranking on Google. Follow these necessary steps for the best possible chance of ranking each of your locations for local queries. Local SEO and local listing management are completely different tactics, yet completely intertwined, and critical to ranking on Google. Follow these necessary steps for the best possible chance of ranking each of your locations for local queries. 0 Comments

4 Local Search Tactics That Will Matter More in 2014

Google Maps

Marketers should focus their energies on these key tactics in 2014: improving brand/domain authority; making websites mobile-friendly; correcting any inaccuracies in Foursquare; and fixing location information on local/map sites. Marketers should focus their energies on these key tactics in 2014: improving brand/domain authority; making websites mobile-friendly; correcting any inaccuracies in Foursquare; and fixing location information on local/map sites. 0 Comments

Pinterest Explores Local Marketing with 'Place Pins'

travel-channel-place-pin-board

"Place Pins" offers a new way for local businesses to market themselves on Pinterest. The interactive map allows pinners to pin places they want to visit someday. These pins include local establishments with addresses and phone numbers. "Place Pins" offers a new way for local businesses to market themselves on Pinterest. The interactive map allows pinners to pin places they want to visit someday. These pins include local establishments with addresses and phone numbers. 0 Comments

30 Quick & Easy Ways to Increase Your Site's Linkability

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Little changes can have big results. Here's a list of a few quick things that any client can do on his or her own, just to get started on the path of (eventually or immediately) building links and improving the linkability of the site. Little changes can have big results. Here's a list of a few quick things that any client can do on his or her own, just to get started on the path of (eventually or immediately) building links and improving the linkability of the site. 0 Comments

Foursquare Self-Serve Ads Now Open to All Local Businesses

ads-dash-small

Location-based social networking brand Foursquare has rolled out self-serve ads to all advertisers, in an effort to monetize their audience of 40 million users. Here's a look at how the new ads work, and the ad creation process. Location-based social networking brand Foursquare has rolled out self-serve ads to all advertisers, in an effort to monetize their audience of 40 million users. Here's a look at how the new ads work, and the ad creation process. 0 Comments

Online Reputation Management (ORM): A Quick Guide

Benjamin Franklin Reputation Quote

This guide will show you the best ways to manage online reputation problems by claiming your profiles on trusted websites, creating and optimizing content, creating and following a social media policy, and making customer service a top priority. This guide will show you the best ways to manage online reputation problems by claiming your profiles on trusted websites, creating and optimizing content, creating and following a social media policy, and making customer service a top priority. 0 Comments

SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

SEO in the Age of Apps

To succeed as the app-based search ecosystem evolves, brands need to understand the relevant apps on the market, the value proposition of each, and how to build rank and findability. Here's an overview of mobile SEO basics and the big engines. To succeed as the app-based search ecosystem evolves, brands need to understand the relevant apps on the market, the value proposition of each, and how to build rank and findability. Here's an overview of mobile SEO basics and the big engines. 0 Comments

Foursquare Opens Self-Service Advertising to Small Businesses

Foursquare Promoted

Foursquare will charge advertisers when a user looks at the larger listing for an advertisement within Foursquare, but also charge advertisers when a user either checks in at that business after they've seen the advertising on Foursquare. Foursquare will charge advertisers when a user looks at the larger listing for an advertisement within Foursquare, but also charge advertisers when a user either checks in at that business after they've seen the advertising on Foursquare. 0 Comments

Foursquare Post Check-in Ads Launch With Captain Morgan, Toys "R" Us, Comic-Con

foursquare-post-check-in-ad-captain-morgan

Foursquare has begun rolling out a new style of advertisement which is displayed once users check-in at specific locations. Captain Morgan is one of the first brands to sign up for the new advertisements, which will be running for 4-6 weeks. Foursquare has begun rolling out a new style of advertisement which is displayed once users check-in at specific locations. Captain Morgan is one of the first brands to sign up for the new advertisements, which will be running for 4-6 weeks. 0 Comments

The New Inbox: The Intersection of Email, Mobile & Social Marketing

emails-not-optimized

The mobile age is transforming the "inbox." Here's why your email marketing is a strong foundation for social and mobile marketing success, and how you can immediately optimize for and navigate the social and mobile currents. The mobile age is transforming the "inbox." Here's why your email marketing is a strong foundation for social and mobile marketing success, and how you can immediately optimize for and navigate the social and mobile currents. 0 Comments

Local Search Battle Heats Up: Can Yelp Fight Off Facebook & Foursquare?

yelp-monks-kettle

Is Facebook – and to a lesser extent Foursquare – becoming more Yelp-like, and thus a threat? Some might believe the answer is an obvious yes, but it's worth looking at some of the moats Yelp has built in local search that won't make it so easy. Is Facebook – and to a lesser extent Foursquare – becoming more Yelp-like, and thus a threat? Some might believe the answer is an obvious yes, but it's worth looking at some of the moats Yelp has built in local search that won't make it so easy. 0 Comments

Yelp Optimization: How to Claim & Optimize Your Business Listing

yelp-review-me

With more than 100 million monthly unique visitors, Yelp is a great place for local businesses to gain visibility. This guide will show you how to claim your business listing, make sure its fully optimized, and ways to encourage more reviews. With more than 100 million monthly unique visitors, Yelp is a great place for local businesses to gain visibility. This guide will show you how to claim your business listing, make sure its fully optimized, and ways to encourage more reviews. 0 Comments

18 Social & Local Marketing Ideas Based on the Consumer Journey

consumer-pathway

These simple local and social search strategies are relatively simple to implement and should help you improve marketing performance. All these ideas are based around the consumer pathway; a 7-step process which sits at the root of marketing theory. These simple local and social search strategies are relatively simple to implement and should help you improve marketing performance. All these ideas are based around the consumer pathway; a 7-step process which sits at the root of marketing theory. 0 Comments

How to Optimize Your Facebook Page for Mobile Facebook Nearby Users

facebook-nearby-jaspers-market

Mobile Facebook users can now discover business information and reviews they may previously have asked a search engine. Learn how to optimize your Facebook Page to appear in Nearby local business searches and convert more searchers to visitors. Mobile Facebook users can now discover business information and reviews they may previously have asked a search engine. Learn how to optimize your Facebook Page to appear in Nearby local business searches and convert more searchers to visitors. 0 Comments

Facebook Cuts Social Graph Access, Leaves Yandex Wondering What Happened

yandex-wonder

Yesterday Yandex launched Wonder, a search app that combines social network search to provide information on things you might like. Three hours after Wonder was launched, Facebook reportedly pulled search access for the app from its social network. Yesterday Yandex launched Wonder, a search app that combines social network search to provide information on things you might like. Three hours after Wonder was launched, Facebook reportedly pulled search access for the app from its social network. 0 Comments