Articles on Expertise

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How to Eventually Become a Millionaire Using Your SEO Knowledge

money-machine

There are many types of SEO services you can offer and running your own websites might even be more profitable. But what are the most lucrative ways to offer your SEO expertise? Here are a few potential career choices for SEO experts. What are the most lucrative options for experts in SEO? Here are a few potential career choices to get you on the path to making millions. 0 Comments

Top 10 Skills That Separate Real UX Designers from Wannabes

Snake Oil Salesman

With the flood of ill-trained people claiming to be user experience (UX) designers, how do you know if you are hiring a UX snake oil salesman or a true UX expert? The best UX experts in the world all share these characteristics and abilities. Many ill-trained people claim to be user experience (UX) designers. But here's how to figure out if you're hiring a snake oil salesman or a true expert. 0 Comments

Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

focus-on-quality

The latest version of Google's "human rater handbook" aka search quality evaluation guide has leaked once again, and gives us more clues into how Google determines quality, including how expertise, authority, trust and reputation factor. Version 5.0 of the handbook gives us more clues into how Google determines quality, including how expertise, authority, trust and reputation factor. 0 Comments

Rule the SERPs: Become an Expert

Knowledge

Promote your messages, not your website. Spread your knowledge using multiple authoritative sites. As a guru on your subject, you’re bound to get clients, speaking gigs, interviews, and articles about you. Guest blogging is a great way to the top. Promote your messages, not your website. Spread your knowledge using multiple authoritative sites. As a guru on your subject, you’re bound to get clients, speaking gigs, interviews, and articles about you. Guest blogging is a great way to the top. 0 Comments

4 Frustrations for In-House SEOs

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Working as an in-house SEO can be a rewarding experience, but it can also be a very frustrating one. Here are four particularly frustrating scenarios that frequently leave in-house SEOs with a copy of their palm in red on their own forehead. Working as an in-house SEO can be a rewarding experience, but it can also be a very frustrating one. Here are four particularly frustrating scenarios that frequently leave in-house SEOs with a copy of their palm in red on their own forehead. 0 Comments

The Pros and Cons of Bringing SEO In-House

bringing-seo-in-house-employee-development

Are you debating whether you should bring your SEO program in-house next year? The decision to move SEO in-house can be relatively easy, but the underlying challenges (and frustrations) that each in-house SEO team faces can be pretty consistent. Are you debating whether you should bring your SEO program in-house next year? The decision to move SEO in-house can be relatively easy, but the underlying challenges (and frustrations) that each in-house SEO team faces can be pretty consistent. 0 Comments

The 7 Principles of Bulk Outreach for Link Building

link-prospect-excavator

Your task: to build lists of relevant prospects and their contact info, then create an offer that will get these prospects to respond to you and take action that will lead to a link, social distribution and more content that can attract more links. Your task: to build lists of relevant prospects and their contact info, then create an offer that will get these prospects to respond to you and take action that will lead to a link, social distribution and more content that can attract more links. 0 Comments

How Marketers Can Connect with the 3 Mindsets of Search [STUDY]

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People searching for information online fall into one of three mindsets: Answer Me, Educate Me, or Inspire Me. Learn how marketers can tailor brand messaging to search mindset and align ads with content to better address consumer needs. People searching for information online fall into one of three mindsets: Answer Me, Educate Me, or Inspire Me. Learn how marketers can tailor brand messaging to search mindset and align ads with content to better address consumer needs. 0 Comments

The Value of an In-House SEO

woodpecker-inhouse-seo

When it comes to putting a value on in-house SEO, you can assign a direct dollar amount on some activities. However, other activities have indirect value or benefit – and your SEO worth is much more than what can be measured in dollar amount. When it comes to putting a value on in-house SEO, you can assign a direct dollar amount on some activities. However, other activities have indirect value or benefit – and your SEO worth is much more than what can be measured in dollar amount. 0 Comments

An Introduction to SEO Best Practices

Best practices for search engine optimization are constantly evolving, and are starting to look more like conventional business plans. Best practices for search engine optimization are constantly evolving, and are starting to look more like conventional business plans. 0 Comments

An Introduction to SEO Best Practices

Best practices for search engine optimization are constantly evolving, and are starting to look more like conventional business plans. Best practices for search engine optimization are constantly evolving, and are starting to look more like conventional business plans. 0 Comments