Articles on English speaking countries

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Google AdWords Express App Now Available

AdWords Express App Edit Ad

Google has launched a new app for AdWords Express, the product designed to simplify search advertising for small businesses. In addition, Google is giving those advertisers better geotargeting to let them choose where their ads appear. Google has launched a new app and improved geotargeting for AdWords Express, the tool designed to simplify search advertising for small businesses. 0 Comments

5 Reasons Why Pitching International SEO is a Pain

World Map

For global corporations, the move to international SEO is inevitable. Despite these challenges, companies can't afford to avoid international markets, regardless of the difficulty. Each of these difficulties can be overcome. For global corporations, the move to international SEO is inevitable. Despite these challenges, companies can't afford to avoid international markets, regardless of the difficulty. Each of these difficulties can be overcome. 0 Comments

3 Ways Google's New Keyword Planner Brings Sexy Back to AdWords

Search Volume Trends

Here are three ways to use the latest Google Keyword Planner features to make your AdWords management more receptive to user context (location, device, and time), which in turn will help make your entire campaign more successful. Here are three ways to use the latest Google Keyword Planner features to make your AdWords management more receptive to user context (location, device, and time), which in turn will help make your entire campaign more successful. 0 Comments

Nuances of Spanish Language Search Marketing

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This post will help you understand the nuances of Spanish language search marketing and what you can do to help your campaigns over the hurdles that are often faced with so many countries, cultures, and dialects under a single language. This post will help you understand the nuances of Spanish language search marketing and what you can do to help your campaigns over the hurdles that are often faced with so many countries, cultures, and dialects under a single language. 0 Comments

How Can SEO Stimulate Export Sales?

Worldwide Shipping

Exporting is difficult and expensive, but SEO is a powerful and cost-effective tool with which to approach export markets. Here are three examples of how online and traditional industrial retail companies are using SEO to generate export sales. Exporting is difficult and expensive, but SEO is a powerful and cost-effective tool with which to approach export markets. Here are three examples of how online and traditional industrial retail companies are using SEO to generate export sales. 0 Comments

Content Strategy for an International SEO Campaign

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A content strategy is a critical piece of your marketing efforts. Here's how to take your SEO-friendly content strategy to an international audience by creating a true content resource for visitors in the location you're targeting. A content strategy is a critical piece of your marketing efforts. Here's how to take your SEO-friendly content strategy to an international audience by creating a true content resource for visitors in the location you're targeting. 0 Comments

Pros & Cons of Directly Translating Multilingual Content vs. Using a Native Writer

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Should you translate, localize, rewrite, or use a combination of all of those? Here's a breakdown of some of the benefits and drawbacks of directly translating your content as opposed to having it rewritten by a native. Should you translate, localize, rewrite, or use a combination of all of those? Here's a breakdown of some of the benefits and drawbacks of directly translating your content as opposed to having it rewritten by a native. 0 Comments

International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

We Shall Decide Your Level of Fail

Coordinating an international SEO program can feel a lot like herding cats. Still, as common markets mature and competition increases, optimizing abroad may provide you with the highest return on your spend. You can’t afford to assume too much. Coordinating an international SEO program can feel a lot like herding cats. Still, as common markets mature and competition increases, optimizing abroad may provide you with the highest return on your spend. You can’t afford to assume too much. 0 Comments

Going Global: Localize Your Message for Holiday Retail Traffic

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The holiday season is nearing and retailers are gearing up to attract an influx of shoppers. Here are four ways e-commerce companies can reach a wide scope of holiday consumers in different cultures and increase revenues and build brand loyalty. The holiday season is nearing and retailers are gearing up to attract an influx of shoppers. Here are four ways e-commerce companies can reach a wide scope of holiday consumers in different cultures and increase revenues and build brand loyalty. 0 Comments

How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

Tipp-Ex Hunter and Bear's Birthday Party Error Video

Buzzman, an interactive agency from Paris, talked candidly with Search Engine Watch about the secrets of their success in promoting Tipp-Ex, a brand of correction fluid on YouTube. Apply these principles to your video content development! Buzzman, an interactive agency from Paris, talked candidly with Search Engine Watch about the secrets of their success in promoting Tipp-Ex, a brand of correction fluid on YouTube. Apply these principles to your video content development! 0 Comments

Gmail Messages to Appear in Google SERPs

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Google has unveiled its latest search innovation – adding Gmail messages into search results. This is a trial which will let users see relevant content from personal messages in right-hand column of search page. Google has unveiled its latest search innovation – adding Gmail messages into search results. This is a trial which will let users see relevant content from personal messages in right-hand column of search page. 0 Comments

4 Localization Tips for Savvy Global Businesses

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International websites are a serious game and require serious thought and attention. Here are some top tips on how to tackle the localization of your product's website and online presence, and land gracefully on a cushion of dollar bills. International websites are a serious game and require serious thought and attention. Here are some top tips on how to tackle the localization of your product's website and online presence, and land gracefully on a cushion of dollar bills. 0 Comments

Google Won't Erase Links to Max Mosley Hooker Orgy Stories, So He Sues

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Max Mosley, former Formula One chief, son of fascist leader Oswald Mosley, and notable old rich guy, is suing Google. He hopes to have the web scrubbed of references to his videotaped hooker orgy, which had nothing to do whatsoever with Nazis. Max Mosley, former Formula One chief, son of fascist leader Oswald Mosley, and notable old rich guy, is suing Google. He hopes to have the web scrubbed of references to his videotaped hooker orgy, which had nothing to do whatsoever with Nazis. 0 Comments

How to Launch an English Only Global Search Marketing Campaign

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With 350 million speakers, English is still the most widely spoken language of business and international commerce. If you’re thinking of trying out a few markets for your search campaigns, it won’t hurt to do English first as a strategy. With 350 million speakers, English is still the most widely spoken language of business and international commerce. If you’re thinking of trying out a few markets for your search campaigns, it won’t hurt to do English first as a strategy. 0 Comments

4 Companies Winning in the Foreign Language Internet

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The question for ecommerce businesses right now isn’t “can I afford to invest in foreign language websites?” Rather, it’s “can I afford not to?!” Here are four companies that have embraced foreign markets with translated and optimized websites. The question for ecommerce businesses right now isn’t “can I afford to invest in foreign language websites?” Rather, it’s “can I afford not to?!” Here are four companies that have embraced foreign markets with translated and optimized websites. 0 Comments

Yandex Adds Search for Mobile Apps

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Russian search giant Yandex has launched a new search engine for mobile apps to make it easier to Finding “Angry Birds” or other smartphone games and apps. Yandex.AppSearch returns results for all platforms in Russian, even for English queries. Russian search giant Yandex has launched a new search engine for mobile apps to make it easier to Finding “Angry Birds” or other smartphone games and apps. Yandex.AppSearch returns results for all platforms in Russian, even for English queries. 0 Comments

Getting Ready for Global Business: The Benefits of the Foreign Language Internet

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Despite the massive growths in foreign languages online, there is still relatively far less content in languages other than English – and that means dramatically less competition, better ROI, and faster results and for search marketing campaigns. Despite the massive growths in foreign languages online, there is still relatively far less content in languages other than English – and that means dramatically less competition, better ROI, and faster results and for search marketing campaigns. 0 Comments

SEO Your Website For Foreign Languages in Your Domestic Market

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With less competition, there’s a huge SEO opportunity within domestic markets to target native speakers of foreign languages. Here are some tricks of the trade and which companies are doing it right. With less competition, there’s a huge SEO opportunity within domestic markets to target native speakers of foreign languages. Here are some tricks of the trade and which companies are doing it right. 0 Comments

Ask the Search Engine: Coping with Fraudulent Pay-Per-Click Traffic

Pay per click search engines can bring lucrative, targeted traffic to your site, but how do they avoid abuse that can needlessly drive up your costs? Mamma.com's Patrick Hopf describes strategies and tactics to combat PPC fraud. Pay per click search engines can bring lucrative, targeted traffic to your site, but how do they avoid abuse that can needlessly drive up your costs? Mamma.com's Patrick Hopf describes strategies and tactics to combat PPC fraud. 0 Comments