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Google is About to Penalize Spanish, Italian Link Networks

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Have paid links to your site from Spanish or Italian link networks? You might want to check. Google's Matt Cutts has declared that Spanish and Italian are the next two languages Google is targeting in an effort to reduce unnatural links. Have paid links to your site from Spanish or Italian link networks? You might want to check. Google's Matt Cutts has declared that Spanish and Italian are the next two languages Google is targeting in an effort to reduce unnatural links. 0 Comments

Google Refreshes Page Layout Algorithm

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If you noticed a change in your organic search traffic or rankings last week, and have a high ratio of ads to content at the top of your web pages, chances are you could be affected by a refresh of the Google page layout algorithm. If you noticed a change in your organic search traffic or rankings last week, and have a high ratio of ads to content at the top of your web pages, chances are you could be affected by a refresh of the Google page layout algorithm. 0 Comments

7 Ways to Attract Higher Quality Links With Better On-Page Content

Man with magnet and money

With the nonstop information being published online, people have to pick and choose what they read, share, and link to. Here's how to make sure your content is link-worthy, your site is easily searchable, and you send all the right signals to users. With the nonstop information being published online, people have to pick and choose what they read, share, and link to. Here's how to make sure your content is link-worthy, your site is easily searchable, and you send all the right signals to users. 0 Comments

Google Highlights In-Depth Articles in Search Results

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Google has introduced a new feature where searchers can sometimes find results tagged under the title "In-depth articles", which appear in a separate block complete with a large thumbnail image, title, snippets, the source, and the source logo. Google has introduced a new feature where searchers can sometimes find results tagged under the title "In-depth articles", which appear in a separate block complete with a large thumbnail image, title, snippets, the source, and the source logo. 0 Comments

Google Expands Search Results to Include Calendar, Drive

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Google has extended its Gmail search field trial to include results from Google Calendar and online documents applications in Google Drive, as well as adding the features to its email application and its core search tool. Google has extended its Gmail search field trial to include results from Google Calendar and online documents applications in Google Drive, as well as adding the features to its email application and its core search tool. 0 Comments

Google Penguin Refresh Completes Trilogy of Search Terror for SEOs

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Halloween isn’t until Oct. 31, but some SEOs have been dealing with an unexpected horrifying start to the month. A Google Penguin data refresh rounds out a trilogy of algorithmic updates that also included Panda and Exact Match Domain updates. Halloween isn’t until Oct. 31, but some SEOs have been dealing with an unexpected horrifying start to the month. A Google Penguin data refresh rounds out a trilogy of algorithmic updates that also included Panda and Exact Match Domain updates. 0 Comments

Website Traffic Down? Might Be Google EMD Update, Might Be New Panda Update

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Google has confirmed that a Panda update rolled out almost simultaneously with their recent Exact Match Domain update, causing much confusion amongst webmasters, who may not be able to determine which update caused a drop in search traffic. Google has confirmed that a Panda update rolled out almost simultaneously with their recent Exact Match Domain update, causing much confusion amongst webmasters, who may not be able to determine which update caused a drop in search traffic. 0 Comments

Back to School for Search Marketers

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Now that summer vacation is behind us, a busy Q4 lies ahead. For search marketers, it's a good time to make sure your PPC accounts are in good shape. Your first assignment: check your messaging, keywords, bid optimization, and then get testing! Now that summer vacation is behind us, a busy Q4 lies ahead. For search marketers, it's a good time to make sure your PPC accounts are in good shape. Your first assignment: check your messaging, keywords, bid optimization, and then get testing! 0 Comments

4 Localization Tips for Savvy Global Businesses

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International websites are a serious game and require serious thought and attention. Here are some top tips on how to tackle the localization of your product's website and online presence, and land gracefully on a cushion of dollar bills. International websites are a serious game and require serious thought and attention. Here are some top tips on how to tackle the localization of your product's website and online presence, and land gracefully on a cushion of dollar bills. 0 Comments

Bada Bing! It’s Baidu Bing – English Search Marketing In China

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The Baidu-Bing relationship provides a win-win situation for two of the world’s most important search engines. As an exciting new level of cooperation unfolds, here are a couple areas where the budding partnership could impact search marketers. The Baidu-Bing relationship provides a win-win situation for two of the world’s most important search engines. As an exciting new level of cooperation unfolds, here are a couple areas where the budding partnership could impact search marketers. 0 Comments

Macy’s.com Demonstrate Ways to #Fail with Your Country Selector

Macy's homepage

A friend recently tipped Michael Bonfils off on Macy’s new global strategy for International SEO and he almost fell off his chair. How can the company behind such a well known brand, make such critical mistakes with a global launch? A friend recently tipped Michael Bonfils off on Macy’s new global strategy for International SEO and he almost fell off his chair. How can the company behind such a well known brand, make such critical mistakes with a global launch? 0 Comments

4 International SEM Tips to Bolster Your Global Agenda

International Search Globe

Efficiently leveraging paid search around the world is difficult. Advice for search marketers approaching this global challenge: minimize inefficiency by using this helpful advice on language, currency, time zones, and standardization. Efficiently leveraging paid search around the world is difficult. Advice for search marketers approaching this global challenge: minimize inefficiency by using this helpful advice on language, currency, time zones, and standardization. 0 Comments

New Yahoo Clues Offers Regional and Demographic Data

Yahoo Clues Heatmap

Clues, the Yahoo product that provides information on search trends on Yahoo searches, has just gotten a big upgrade to its features. Their new version includes an upgraded interface, regional search data, and trends for separate demographics. Clues, the Yahoo product that provides information on search trends on Yahoo searches, has just gotten a big upgrade to its features. Their new version includes an upgraded interface, regional search data, and trends for separate demographics. 0 Comments

Google Quietly Launches Panda Update Version 2.2

Google Panda Update Logo

Webmasters and SEOs suspected the next wave of Google's Panda update began hitting last week, with reports coming in of traffic drops and recoveries. Google has today confirmed the arrival of what is being dubbed Google Panda Version 2.2. Webmasters and SEOs suspected the next wave of Google's Panda update began hitting last week, with reports coming in of traffic drops and recoveries. Google has today confirmed the arrival of what is being dubbed Google Panda Version 2.2. 0 Comments