Articles on direct response

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Top 9 Twitter PPC Opportunities and Challenges

Twitter IPO

Should PPC practitioners focus on Twitter as an emerging ad channel that can drive direct response metrics, or is its value largely brand in nature? Here are some major opportunities and challenges of leveraging Twitter as a scalable PPC ad channel. Should PPC practitioners focus on Twitter as an emerging ad channel that can drive direct response metrics, or is its value largely brand in nature? Here are some major opportunities and challenges of leveraging Twitter as a scalable PPC ad channel. 0 Comments

Can RTB Turn Display Into Search?

Purchase Funnel

Wouldn't it be great if display campaigns could behave similarly to search, driving highly targeted traffic when users are within the consideration stage on their path to purchase? Good news: this is possible with real-time bidding campaigns. Wouldn't it be great if display campaigns could behave similarly to search, driving highly targeted traffic when users are within the consideration stage on their path to purchase? Good news: this is possible with real-time bidding campaigns. 0 Comments

How to Build a Direct Response Funnel in YouTube

youtube-click-to-buy

When it comes to marketing on YouTube, advertisers don’t often pursue the video platform’s power to drive direct response leads and sales. These are some of the essential components to consider when creating a direct response funnel in YouTube. When it comes to marketing on YouTube, advertisers don’t often pursue the video platform’s power to drive direct response leads and sales. These are some of the essential components to consider when creating a direct response funnel in YouTube. 0 Comments

How to Quantify Brand or Engagement Marketing With Paid Search

user-engagement-straight-ahead

By measuring the right set of metrics, you can create scenarios around users exposed to your different marketing efforts. This can help you hone in on effective strategies and tactics for your brand or engagement marketing. Quantify, then optimize. By measuring the right set of metrics, you can create scenarios around users exposed to your different marketing efforts. This can help you hone in on effective strategies and tactics for your brand or engagement marketing. Quantify, then optimize. 0 Comments

My Thoughts on Promo Outcomes

Asking people to give feedback about your product or service is great on many levels. It builds relationships and provides incredibly valuable information. Asking people to give feedback about your product or service is great on many levels. It builds relationships and provides incredibly valuable information. 0 Comments

Branding Steers Search Beyond Direct Response

CMOs build brands. Who does Direct Response? White mice, search marketers, and Pavlov's dogs. Another myth destroyed in this week's Search Ads. CMOs build brands. Who does Direct Response? White mice, search marketers, and Pavlov's dogs. Another myth destroyed in this week's Search Ads. 0 Comments

Boosting CTRs in a Search Fragmenting World

Tony Wright reports further on the fragmentation of search with reader-submitted tips and some of his own. Here's what you can do to keep your CTRs up. Tony Wright reports further on the fragmentation of search with reader-submitted tips and some of his own. Here's what you can do to keep your CTRs up. 0 Comments