Articles on Design

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Better, Faster, Cheaper…Pick 2

betterfastercheaper

When it comes to UX-centered projects, it's important to understand the value of choosing the better or better and faster options instead of the cheaper option. When it comes to UX-centered projects, it's important to understand the value of choosing the better or better and faster options instead of the cheaper option. 0 Comments

When Do You Add UX to Your Design?

UX Salt and Pepper

It's not so much if you add user experience to your process, but when you add UX that makes the most impact. The key to success is focusing on solving a problem from the users' perspective, instead of the marketing or technology perspectives. Your clients will be amazed at how much design and development time they actually save by spending the time to clearly define a user's problem, up front. 0 Comments

Fundamental Elements of Effective User Personas

brain-scan

An accurate depiction of the roles and knowledge base of the intended user is essential. A more thorough description of a role helps inform the design efforts so that you more accurately provide the tools and information users need to succeed. An accurate depiction of the roles and knowledge base of the intended user is essential. A more thorough description of a role helps inform the design efforts so that you more accurately provide the tools and information users need to succeed. 0 Comments

How to Build Links Like an Engineer

its-time-to-link

Developing a program that involves multiple channels can be complicated. When approaching your ultimate outcome of generating links, taking an engineer's approach can help you create a link building campaign that will yield optimal results. Developing a program that involves multiple channels can be complicated. When approaching your ultimate outcome of generating links, taking an engineer's approach can help you create a link building campaign that will yield optimal results. 0 Comments

How to Create Websites Optimized for Mobile

mobile-phone2

If you're not tapping into this market on the move you're missing out. And the "expectation gap" for mobile performance is also growing quickly, with mobile users expecting faster load times and sites optimized for handheld devices. If you're not tapping into this market on the move you're missing out. And the "expectation gap" for mobile performance is also growing quickly, with mobile users expecting faster load times and sites optimized for handheld devices. 0 Comments

The 2 Principles of Effective Performance Advertising

Creating relevant ads is easy. Making people click on them? Not so much. Here's how to design a good user experience that leads to performance ads that work well. Creating relevant ads is easy. Making people click on them? Not so much. Here's how to design a good user experience that leads to performance ads that work well. 0 Comments