Articles on Demographics

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Introducing the Local Marketing Adoption Curve

Localized Search

Local marketing consists of more than just optimized pages and listings - it’s a complex ecosystem that is always on and always changing. Local marketing consists of more than just optimized pages and listings - it’s a complex ecosystem that is always on and always changing. 0 Comments

Fast SEO Competitive Analysis

seo-progress

Careful keyword research is a time-consuming, often overlooked, but yet foundational aspect of creating a fantastic SEO strategy. Careful keyword research is a time-consuming, often overlooked, but yet foundational aspect of creating a fantastic SEO strategy. 0 Comments

Link Building: The Art of Persuasion

link-building-persuasion

The most important thing you can ever do when trying to build a link on a site is to be persuasive. What does that mean and how can you achieve it? The most important thing you can ever do when trying to build a link on a site is to be persuasive. What does that mean and how can you achieve it? 0 Comments

Top 10 Skills That Separate Real UX Designers from Wannabes

Snake Oil Salesman

With the flood of ill-trained people claiming to be user experience (UX) designers, how do you know if you are hiring a UX snake oil salesman or a true UX expert? The best UX experts in the world all share these characteristics and abilities. Many ill-trained people claim to be user experience (UX) designers. But here's how to figure out if you're hiring a snake oil salesman or a true expert. 0 Comments

How to Implement an Engaging Content Marketing Plan for the Finance Industry

Finance Industry Content Marketing Plan

How many times have you heard that finances are dull and boring and no one wants to read about them? Wrong. It doesn't have to be that way. Here's how to create engaging content surrounding the financial industry. How many times have you heard that finances are dull and boring and no one wants to read about them? Wrong. It doesn't have to be that way. Here's how to create engaging content surrounding the financial industry. 0 Comments

67% of Travel & Hospitality Brands Use Dedicated Mobile Sites

mobile-site-configuration

A travel and hospitality industry analysis by The Search Agency finds that of the 100 travel sites studied, 8 percent implemented responsive design, 67 percent served dedicated mobile sites, and 25 percent served desktop versions of the site. A travel and hospitality industry analysis by The Search Agency finds that of the 100 travel sites studied, 8 percent implemented responsive design, 67 percent served dedicated mobile sites, and 25 percent served desktop versions of the site. 0 Comments

5 Development Tricks Self-Sufficient Marketers Should Master

Load Testing

While there are some jobs better left to programmers, coders, and quality assurance specialists, there's room for us marketers to step up our game. Master these five skills to rely on developers a little less and get your work done a little quicker. While there are some jobs better left to programmers, coders, and quality assurance specialists, there's room for us marketers to step up our game. Master these five skills to rely on developers a little less and get your work done a little quicker. 0 Comments

Fundamental Elements of Effective User Personas

brain-scan

An accurate depiction of the roles and knowledge base of the intended user is essential. A more thorough description of a role helps inform the design efforts so that you more accurately provide the tools and information users need to succeed. An accurate depiction of the roles and knowledge base of the intended user is essential. A more thorough description of a role helps inform the design efforts so that you more accurately provide the tools and information users need to succeed. 0 Comments

Marin Software Stakes Claim as First Google API Partner to Support RLSA

marin-software-logo

Marin Software customers can now import their Google remarketing lists into the platform. Advertisers can then sort the retargeting lists into groups to optimize bidding and customize the creative at the keyword level. Marin Software customers can now import their Google remarketing lists into the platform. Advertisers can then sort the retargeting lists into groups to optimize bidding and customize the creative at the keyword level. 0 Comments

32 Ways to Trip a Google Spam Filter

Happy Matt Cutts

Ever wonder how or why your website lost its once favorable rankings in Google? If you want to stay on the good side of Matt Cutts and Google and avoid potentially activating a Google spam filter, never implement any of the these 32 tactics. Ever wonder how or why your website lost its once favorable rankings in Google? If you want to stay on the good side of Matt Cutts and Google and avoid potentially activating a Google spam filter, never implement any of the these 32 tactics. 0 Comments

Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

Retinal Eye Scan

Want to glean actionable insights to plan your optimizations, hone your strategy, and create a more impactful video content approach that better engages with your target audiences? Here are the top five YouTube metrics you'll want to understand. Want to glean actionable insights to plan your optimizations, hone your strategy, and create a more impactful video content approach that better engages with your target audiences? Here are the top five YouTube metrics you'll want to understand. 0 Comments