Articles on Data Aggregators

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Introducing the Local Marketing Adoption Curve

Localized Search

Local marketing consists of more than just optimized pages and listings - it’s a complex ecosystem that is always on and always changing. Local marketing consists of more than just optimized pages and listings - it’s a complex ecosystem that is always on and always changing. 0 Comments

Centralizing Location Data: 3 Steps to Local SEO Success

foursquare-sim

National-local businesses with locations opening, closing or moving should take inventory of local business data and put processes in place to ensure it is constantly updated. National-local businesses with locations opening, closing or moving should take inventory of local business data and put processes in place to ensure it is constantly updated. 0 Comments

Defining Local SEO KPIs & How to Measure Them for Maximum ROI

Local SEO KPIs

With these seven local SEO key performance indicators, you can implement a simple three-step process to quickly track local search performance, measure the effectiveness of local SEO efforts, and analyze results to optimize future efforts. Seven local SEO key performance indicators to track that actually matter, and a simple three-step process to KPI measurement for maximum ROI. 0 Comments

Google Introduces Product Ratings on PLAs

pla-reviews

Google has announced that AdWords will begin featuring product ratings on Product Listing Ads (PLA) starting now and running through October for all advertisers who are eligible. After October, only advertisers who've opted in will continue. Google has announced that AdWords will begin featuring product ratings on Product Listing Ads (PLA) starting now and running through October for all advertisers who are eligible. After October, only advertisers who've opted in will continue. 0 Comments

Listing Management: The Required Foundation for Local SEO

Velocity Clouds

Effective listing management trumps all other local SEO efforts. It has been and continues to be the required foundation for a successful local SEO program. Consider these four major factors when creating your listing management strategy. Listing management continues to be the required foundation for a successful local SEO program. Consider these major factors when creating your strategy. 0 Comments

130 Questions to Ask When Choosing a Local Search Automation Tool

Map and Clipboard

Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar locations. Make a smarter decision when picking a company to team up with by asking these questions. Looking to team up with a local search automation vendor? These critical questions will help make the process less complicated and intimidating. 0 Comments

Local Listing Management Priorities: How & Where to Syndicate Local Data

Local Listing Management

Multi-location businesses face unique challenges in the management, optimization, and distribution of local business listing information. Accuracy is critical. Here's how to implement a smarter, more effective local listings syndication strategy. Multi-location businesses face unique challenges in the management, optimization, and distribution of local business listing information. Accuracy is critical. Here's how to implement a smarter, more effective local listings syndication strategy. 0 Comments

Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

Local Search Ecosystem

Local SEO and local listing management are completely different tactics, yet completely intertwined, and critical to ranking on Google. Follow these necessary steps for the best possible chance of ranking each of your locations for local queries. Local SEO and local listing management are completely different tactics, yet completely intertwined, and critical to ranking on Google. Follow these necessary steps for the best possible chance of ranking each of your locations for local queries. 0 Comments

4 Local Search Tactics That Will Matter More in 2014

Google Maps

Marketers should focus their energies on these key tactics in 2014: improving brand/domain authority; making websites mobile-friendly; correcting any inaccuracies in Foursquare; and fixing location information on local/map sites. Marketers should focus their energies on these key tactics in 2014: improving brand/domain authority; making websites mobile-friendly; correcting any inaccuracies in Foursquare; and fixing location information on local/map sites. 0 Comments

4 Terrifying Local Search Marketing & SEO Mistakes

Jack O'Lanterns

Local search marketing is remarkably complicated with what often feels like endless tactics to employ in order to improve the visibility of your business online. Here are some mistakes that might be scaring away your local traffic and customers. Local search marketing is remarkably complicated with what often feels like endless tactics to employ in order to improve the visibility of your business online. Here are some mistakes that might be scaring away your local traffic and customers. 0 Comments

How to Turn Data & Creativity Into Great Content in 3 Steps

Great Content Venn Diagram

Can we ever satisfy both the scientific and creative approach to content marketing? Yes! Content creators can follow this practical three-step process to combine creativity with metric-driven subjects and content. The result? Great content. Can we ever satisfy both the scientific and creative approach to content marketing? Yes! Content creators can follow this practical three-step process to combine creativity with metric-driven subjects and content. The result? Great content. 0 Comments

Local Search: How to Rank on Google in 2013 [Survey]

Overall Local Search Ranking Factors

Moz has released the 2013 Local Search Ranking Factors. When it comes to overall ranking factors, page place signals are considered the most important. This includes things like appropriate categories, keywords in business titles and proximity. Moz has released the 2013 Local Search Ranking Factors. When it comes to overall ranking factors, page place signals are considered the most important. This includes things like appropriate categories, keywords in business titles and proximity. 0 Comments

Google, Social & Content Marketing: Can We Quantify Quality & Qualify Quantity?

panda-and-penguin

Google uses many quality indicators – inbound links, social signals, authority, PageRank, etc. – to determine the relevancy of a web page to a search term. However, these are prone to mistakes and manipulation. Here's why quantity always wins. Google uses many quality indicators – inbound links, social signals, authority, PageRank, etc. – to determine the relevancy of a web page to a search term. However, these are prone to mistakes and manipulation. Here's why quantity always wins. 0 Comments

Google+ Local Bible for SMBs

google-plus-local-page-criteria

A well-optimized Google+ Local page can help you outrank your competitors in local search, build authority through +1's and user reviews, and drive traffic/business to your site. Unlock the full potential of Google+ Local using these six steps. A well-optimized Google+ Local page can help you outrank your competitors in local search, build authority through +1's and user reviews, and drive traffic/business to your site. Unlock the full potential of Google+ Local using these six steps. 0 Comments

Facebook Graph Search: How Multi-Location Brands & Local Marketers Can Capitalize

facebook-graph-search-results-chicago-restaurant-friends-like

Those who already embraced Facebook local marketing tactics to grow their page, increase engagement and dominate users’ news feeds should be in good shape, but even those starting from scratch have a great opportunity to reap Graph Search success. Those who already embraced Facebook local marketing tactics to grow their page, increase engagement and dominate users’ news feeds should be in good shape, but even those starting from scratch have a great opportunity to reap Graph Search success. 0 Comments

Win Earned, Owned and Even ‘Paid’ Links With Content

paid-earned-owned-links-do-it-with-content

Digital marketing is about much more than simply links, but links are the fuel that powers visibility, whether it's through social, organic, or paid tactics. Here's how to maximize the value of the content marketing campaigns you plan. Digital marketing is about much more than simply links, but links are the fuel that powers visibility, whether it's through social, organic, or paid tactics. Here's how to maximize the value of the content marketing campaigns you plan. 0 Comments

Local SEO Citations – The New Link Building

citation-neighborhoods

Marketing to your target demographic requires connecting with them on a platform that is readily available any place and time on any device. This citation building process will help your business reach out to potential customers and engage them. Marketing to your target demographic requires connecting with them on a platform that is readily available any place and time on any device. This citation building process will help your business reach out to potential customers and engage them. 0 Comments

Citation Neighborhoods: How to Gain a Local Search Monopoly

citation-neighborhoods

An overview of major citation neighborhoods – local search engine properties, large directory sites, social media sites, review sites, and niche local and industry sites – as well as tips on how you can best take advantage of each and rank better. An overview of major citation neighborhoods – local search engine properties, large directory sites, social media sites, review sites, and niche local and industry sites – as well as tips on how you can best take advantage of each and rank better. 0 Comments

Google Wants You To Use Keyword Metatags... No, Really

Matt Cutts meme

Google has announced a new keyword metatag for Google News-accredited blogs and websites, allowing webmasters to offer the engine more information via up to ten keywords, even if they don’t appear anywhere in the article or title. Google has announced a new keyword metatag for Google News-accredited blogs and websites, allowing webmasters to offer the engine more information via up to ten keywords, even if they don’t appear anywhere in the article or title. 0 Comments