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Publisher Guide for Adding Custom Variables in Google Tag Manager

Custom Variables

This detailed step-by-step guide will teach you how to install publisher-centered Google Analytics custom variables using Google Tag Manager. Here's how to install the Category, Content Type, Publication Date, and Author customer variables. This detailed step-by-step guide will teach you how to install publisher-centered Google Analytics custom variables using Google Tag Manager. Here's how to install the Category, Content Type, Publication Date, and Author customer variables. 0 Comments

7 Ways Content Marketing is Like a Relay Race

Runners

Just as you wouldn't typically up and run any type of race without some training, the same preparation is required to execute effective content marketing. Here are seven content marketing takeaways learned from running a relay race. Content marketing has many moving parts that need to be synchronized to execute properly. Here's what a relay race can teach you about content marketing. 0 Comments

11 Must-Measure KPIs for Content Marketing Success

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Content has value beyond simple search engine optimization. Content marketing, when done correctly, has its own ROI as a channel, and thus must be measured by a set of unique KPIs, including links, engagement, social sharing, and conversions. Content has value beyond simple search engine optimization. Content marketing, when done correctly, has its own ROI as a channel, and thus must be measured by a set of unique KPIs, including links, engagement, social sharing, and conversions. 0 Comments

Let Your Audience's Interests Guide Your Content Strategy

audience

Discovering the less obvious or intuitive interests of your target audience is a phenomenal opportunity to unlock insights into topics and content that can capture their attention and drive search and social engagement in surprising ways. Discovering the less obvious or intuitive interests of your target audience is a phenomenal opportunity to unlock insights into topics and content that can capture their attention and drive search and social engagement in surprising ways. 0 Comments

10 Killer SEO Landing Page Tips

landing-page-engage-beyond-the-click

User experience, site usability, and onsite engagement have become more important for major search engines in their assessment of a site's "rankability," Use this checklist of tips to ensure your landing pages are sending all the right signals. User experience, site usability, and onsite engagement have become more important for major search engines in their assessment of a site's "rankability," Use this checklist of tips to ensure your landing pages are sending all the right signals. 0 Comments

3 Steps to Creative Competitive Content Gap Analysis

jumping-the-gap

What better place to look for content ideas than at competitors? Competitive content gap analysis is about generating the types of content that fulfills your intended user's needs but also satisfies the metrics that search engines are looking for. What better place to look for content ideas than at competitors? Competitive content gap analysis is about generating the types of content that fulfills your intended user's needs but also satisfies the metrics that search engines are looking for. 0 Comments

Responsive Site Redesign: 4 SEO Considerations

responsive-design-phone-desktop-tablet

If you've decided to go responsive or you're considering a responsive site redesign, there are some issues you'll need to look out for from an SEO standpoint. Don't let above the fold issues, content, internal links, or mobile specifics trip you up. If you've decided to go responsive or you're considering a responsive site redesign, there are some issues you'll need to look out for from an SEO standpoint. Don't let above the fold issues, content, internal links, or mobile specifics trip you up. 0 Comments

Win Earned, Owned and Even ‘Paid’ Links With Content

paid-earned-owned-links-do-it-with-content

Digital marketing is about much more than simply links, but links are the fuel that powers visibility, whether it's through social, organic, or paid tactics. Here's how to maximize the value of the content marketing campaigns you plan. Digital marketing is about much more than simply links, but links are the fuel that powers visibility, whether it's through social, organic, or paid tactics. Here's how to maximize the value of the content marketing campaigns you plan. 0 Comments

New Google Universal SERPs Layout Brings Apps to Forefront

App results in Google

Did you notice the new Google SERPs layout? Nope, neither did we. But appearances are deceiving and whilst nobody is looking, this could be an ideal opportunity to get your app store optimization thinking cap on. Did you notice the new Google SERPs layout? Nope, neither did we. But appearances are deceiving and whilst nobody is looking, this could be an ideal opportunity to get your app store optimization thinking cap on. 0 Comments

46 Ways to Kill It With Content

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Manipulative techniques are being rendered redundant. Now is the time to embrace change. Creating killer content will lead that charge. Check out this list of quick-fire actions filled with ideas to help grow your investment in valuable content. Manipulative techniques are being rendered redundant. Now is the time to embrace change. Creating killer content will lead that charge. Check out this list of quick-fire actions filled with ideas to help grow your investment in valuable content. 0 Comments

Google Extends Support for rel=canonical

copy062011

After a recent warning from Google about the potential of hacked canonical tags, Google has announced they are now supporting the use of rel=canonical at the server level. To understand this, we'll take a look at a typical Web transaction. After a recent warning from Google about the potential of hacked canonical tags, Google has announced they are now supporting the use of rel=canonical at the server level. To understand this, we'll take a look at a typical Web transaction. 0 Comments