Articles on Content analysis

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5 PR Approaches That Can Earn Editorial Links

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Winning PR coverage and the editorial links they bring are an increasingly important part of SEO. But to get coverage, you have to understand the types of stories that journalists write about. Winning PR coverage and the editorial links they bring are an increasingly important part of SEO. 0 Comments

How to Create a Content Marketing Strategy From Your Existing SEO Content

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If your organization has a successful SEO strategy, you are most likely creating great content that your customers find of value. Have you stopped to think that the same great content you’re creating for SEO could be used for other purposes as well, such as social media, email marketing, whitepapers, and even e-books? the same great content you’re creating for SEO could be used for other purposes as well, such as social media, email marketing, whitepapers, or e-books. 0 Comments

The "Content-Driven" Sales Funnel

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Though the "integrated" approach to content marketing will mean that your content is discovered through many varied channels, including search, it’s always best to take a keyword-centric approach to begin with. It’s always best to take a keyword-centric approach to content marketing to begin with. 0 Comments

SEO Is No One-Trick Pony

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What exactly is SEO? It's certainly not any "one thing," but instead a combination of many factors that lead to a successful SEO strategy. What exactly is SEO? It's certainly not any "one thing," but instead a combination of many factors that lead to a successful SEO strategy. 0 Comments