Articles on competitors

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People Build Links

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Knowing the right people in person and getting links based on goodwill can provide the best links, but it can also be very time-consuming. Knowing the right people in person and getting links based on goodwill can provide the best links, but it can also be very time-consuming. 0 Comments

Bing Ads Improves Speed, Bidding, and Targeting

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A marketing toolkit for Small Business Saturday is the most recent in a series of upgrades Microsoft made within its search engine's advertising platform. A marketing toolkit for Small Business Saturday is the most recent in a series of upgrades Microsoft made within its search engine's advertising platform. 0 Comments

37 SEO Experts You Should Be Following on Twitter

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Here's a collection of influential tweeters in the SEO world that you should follow in order to stay on top of the latest news, trends, tips, and tricks that will help you succeed in search marketing. Follow these influential tweeters in order to stay on top of the latest news, trends, tips, and tricks that will help you succeed in search marketing. 0 Comments

Fast SEO Competitive Analysis

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Careful keyword research is a time-consuming, often overlooked, but yet foundational aspect of creating a fantastic SEO strategy. Careful keyword research is a time-consuming, often overlooked, but yet foundational aspect of creating a fantastic SEO strategy. 0 Comments

SEO Is No One-Trick Pony

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What exactly is SEO? It's certainly not any "one thing," but instead a combination of many factors that lead to a successful SEO strategy. What exactly is SEO? It's certainly not any "one thing," but instead a combination of many factors that lead to a successful SEO strategy. 0 Comments

"Content Performance Marketing" – 3 Steps to Future Success

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As brands and marketers, we’re at a fork in the road when it comes to content; the next path we take will either elevate our journey to the next level, or throw us into a never-ending roundabout that takes us nowhere. The next path we take with content will either elevate our journey to the next level, or throw us into a never-ending roundabout that takes us nowhere. 0 Comments

Chasing Google Changes to Authors and HTTPS

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In our haste to leverage the newest way to make ourselves just a little better looking than the next guy, do we often miss the point of Google's actions? In our haste to leverage the newest way to make ourselves just a little better looking than the next guy, do we often miss the point of Google's actions? 0 Comments

Google, Europe Near Antitrust Deal, Really This Time?

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With its latest offer, Google has effectively settled the three year probe and has dodged a potential $5 billion fine. While the European Commission has accepted the concessions, they must first be accepted by the complainants, including Microsoft. With its latest offer, Google has effectively settled the three year probe and has dodged a potential $5 billion fine. While the European Commission has accepted the concessions, they must first be accepted by the complainants, including Microsoft. 0 Comments

Content Marketing for Small Business: The Five Ws

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Do everything you can to get your good content out there and follow its traction. Even if you're a small business, you can think big in your content and overall business strategy. Here's how to use the five Ws to mold your content. Do everything you can to get your good content out there and follow its traction. Even if you're a small business, you can think big in your content and overall business strategy. Here's how to use the five Ws to mold your content. 0 Comments

Will Google's Proposed Search Fixes End EU Antitrust Case?

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Google has presented a list of concessions in a bid to address the European Union's concerns and put an end to a two-year long antitrust probe into its search business. Google wants to avoid paying out a massive fine and facing more legal action. Google has presented a list of concessions in a bid to address the European Union's concerns and put an end to a two-year long antitrust probe into its search business. Google wants to avoid paying out a massive fine and facing more legal action. 0 Comments

Yahoo Bing CPCs Up? Here’s How to Combat Them

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If you’ve noticed CPCs going up in Yahoo Bing, you’re not alone. Yahoo Bing made some subtle changes to its cascading bidding structure last year, putting it more in line with Google. Here's how marketers can keep costs in line and efficiency up. If you’ve noticed CPCs going up in Yahoo Bing, you’re not alone. Yahoo Bing made some subtle changes to its cascading bidding structure last year, putting it more in line with Google. Here's how marketers can keep costs in line and efficiency up. 0 Comments

Competitive Analysis: How to Become an SEO Hero in 4 Steps

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Spending time understanding and tracking trends in your competitive landscape will positively impact the metrics you care about. And sharing both the traffic and revenue growth and insights you gain may make you a star in the executive suite. Spending time understanding and tracking trends in your competitive landscape will positively impact the metrics you care about. And sharing both the traffic and revenue growth and insights you gain may make you a star in the executive suite. 0 Comments

Competitive Intelligence: A Gift Waiting to be Opened

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To gain an edge this holiday season and better compete for consumers’ hard-earned dollars, you need to monitor your competitor’s keywords, paid search spend, and ad copy. Here are some specific methods for utilizing competitive PPC intelligence. To gain an edge this holiday season and better compete for consumers’ hard-earned dollars, you need to monitor your competitor’s keywords, paid search spend, and ad copy. Here are some specific methods for utilizing competitive PPC intelligence. 0 Comments