Articles on competitive advantage

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Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

What Time of Day Do B2B Professionals Conduct Mobile Research

Some organizations may continue to view mobile as an "add-on" or supplementary effort. However, those who embrace the shift in behavior and deliver what their customers want and need to make a purchase decision will likely be the ultimate winners. Internet usage on mobile now exceeds desktop. The time has come to consider integration of mobile-friendly versions of all mission-critical assets. 0 Comments

Boost Your CTR With These 5 PPC Ad Copy Strategies

PPC Price Points

Ad copy testing is critical to seizing a competitive advantage in PPC, but with an endless number of attributes to test it can be a little daunting to pick a starting point. Start with these ad copy attributes to improve your paid search campaigns. Ad copy testing is critical to seizing a competitive advantage in PPC, but with an endless number of attributes to test it can be a little daunting to pick a starting point. Start with these ad copy attributes to improve your paid search campaigns. 0 Comments

Following the Nofollow Kerfuffle

Matt Cutts says Google changed its handling of nofollow last year, but no one noticed. Can that really be what happened? Matt Cutts says Google changed its handling of nofollow last year, but no one noticed. Can that really be what happened? 0 Comments