Articles on click through rates

RSS

"Content Performance Marketing" – 3 Steps to Future Success

future-road-sign-1

As brands and marketers, we’re at a fork in the road when it comes to content; the next path we take will either elevate our journey to the next level, or throw us into a never-ending roundabout that takes us nowhere. The next path we take with content will either elevate our journey to the next level, or throw us into a never-ending roundabout that takes us nowhere. 0 Comments

Google's New Structured Snippets Pull Facts Into a Page's Search Results

Google Logo

This week Google introduced "structured snippets," which demonstrate yet another way Google is extracting Web page information and displaying that in its search results. This time, the added data (which Google calls "facts") will show up on a Web page's search result snippet. Google introduced "structured snippets," which demonstrate yet another way Google is extracting Web page information and displaying it in search results. 0 Comments

Bing Ads Reveals Dynamic Sitelinks

Bing Ads

Bing Ads has revealed a new feature dubbed "dynamic sitelinks" which creates annotations for ads that haven't specifically set up sitelink extensions. Bing Ads has revealed a new feature dubbed "dynamic sitelinks" which creates annotations for ads that haven't specifically set up sitelink extensions. 0 Comments

SEO and PPC Need to Stop Being Enemies

rimes-roundtable-fencing-fighting-nov2013

If SEO and PPC worked together, marketers could do their jobs much better - and make a lot more money for their companies. If SEO and PPC worked together, marketers could do their jobs much better - and make a lot more money for their companies. 0 Comments

Bing Ads Launches Close Variants for Broad Match Modifiers

shutterstock-164752226

Broad match modifiers help advertisers control the intent of users seeing ads, but Bing says advertisers may have been missing out because of grammatical errors in queries. Broad match modifiers help advertisers control the intent of users seeing ads, but Bing says advertisers may have been missing out because of grammatical errors in queries. 0 Comments

Last-Minute SEO - Here Come the Holidays!

lastminseo

If you snoozed all summer and are behind on your holiday SEO strategy - don't panic! There are still methods you can use to have a successful holiday season. If you snoozed all summer and are behind on your holiday SEO strategy - don't panic! There are still methods you can use to have a successful holiday season. 0 Comments

Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

mobile-panda-smartphone

When dealing with Panda attacks, it’s extremely important to understand user engagement from both a desktop and mobile standpoint. Webmasters need to understand both the percentage of mobile users hitting their sites and how happy those users are. That just might be the key to recovering from Panda. When dealing with Panda attacks, it’s extremely important to understand user engagement from both a desktop and mobile standpoint. 0 Comments

Goodbye, Exact and Phrase Match Keywords. Now What?

google-kills-exact-match-keywords

While this change takes some control away from advertisers, there are other places to concentrate that can lead to bigger changes and have more impact on campaigns. While this change takes some control away from advertisers, there are other places to concentrate that can lead to bigger changes and have more impact on campaigns. 0 Comments

The Incredible, Vanishing Authorship Program -- Step Right Up, Folks!

author-stats

The Google Authorship program could be experiencing the death of a thousand paper cuts as yet another feature of the program -- author stats -- has gone missing. That's on top of the recent announcement author photos would be dropped in search results. The Google Authorship program could be experiencing the death of a thousand paper cuts as yet another feature of the program -- author stats -- has gone missing. That's on top of the recent announcement author photos would be dropped in search results. 0 Comments

Google Introduces Product Ratings on PLAs

pla-reviews

Google has announced that AdWords will begin featuring product ratings on Product Listing Ads (PLA) starting now and running through October for all advertisers who are eligible. After October, only advertisers who've opted in will continue. Google has announced that AdWords will begin featuring product ratings on Product Listing Ads (PLA) starting now and running through October for all advertisers who are eligible. After October, only advertisers who've opted in will continue. 0 Comments

New Free Dynamic Sitelinks on Google AdWords Ads – Everything You Need to Know

Dyanmic Sitelinks Google AdWords

Dynamic sitelinks are automatically generated and appear below your Google AdWords ad text. They cost nothing if they're clicked and provide more space on the search results. Here's everything advertisers need to know about dynamic sitelinks. Dynamic sitelinks are automatically generated and appear below your ad text. It gives advertisers more space in search results and clicks cost nothing. 0 Comments

3 Reports Offer Insights on State of Paid Search in Q2

paid-search-spend-adobe-q2

Three reports from Adobe's Digital Marketing, Kenshoo, and The Search Agency highlight the state of paid search across the globe - including paid search spend, click-through rates, cost per click and more trends and data by engine and device in Q2 A flurry of findings from Adobe, Kenshoo, and the Search Agency: paid search spend, click-through rates, cost per click and more trends and data. 0 Comments