Articles on Campaign Settings

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5 Changes You Need to Make for Google Shopping in the Next 2 Months

Pause Google PLA Campaign

Retailers are running out of time to switch to Google Shopping Campaigns. Follow this timeline to ensure your campaign is built out and tested before the August deadline, and follow these steps for a smooth transition to Shopping Campaigns. Retailers are running out of time to switch to Google Shopping Campaigns. Follow this timeline to ensure your campaign is built out and tested before the August deadline, and follow these steps for a smooth transition to Shopping Campaigns. 0 Comments

10 Reasons to Hire a PPC Management Expert

Stressed worker

PPC advertising will deliver targeted traffic, but it takes technical know-how to do it properly. An expert paid search analyst reviews every facet of your account, looking for areas to improve leads and sales. Here's why you should hire one. PPC advertising will deliver targeted traffic, but it takes technical know-how to do it properly. An expert paid search analyst reviews every facet of your account, looking for areas to improve leads and sales. Here's why you should hire one. 0 Comments

Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

New AdWords innovations

During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few months – new app ads, more insightful reporting, and enterprise-class tools for efficiency and scale. During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few months – new app ads, more insightful reporting, and enterprise-class tools for efficiency and scale. 0 Comments

Google AdWords Call Extensions: Beware the Data Gaps

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Google AdWords Call Extensions are fundamentally important for online advertising; having a phone number published with your text ad gives you a baseline of how many potential leads or customers are willing to pick up the phone and call. Google AdWords Call Extensions are fundamentally important for online advertising; having a phone number published with your text ad gives you a baseline of how many potential leads or customers are willing to pick up the phone and call. 0 Comments

A Guide to Google AdWords Bid Adjustments & 10 Top Strategies

Location Bid Adjustments

Bid adjustments are a percentage change to a bid and allow for an increase or decease for better control of where and when ads are shown. Here's how to effectively use bid adjustments and multiple bid adjustments, plus 10 tips for success. Bid adjustments are a percentage change to a bid and allow for an increase or decease for better control of where and when ads are shown. Here's how to effectively use bid adjustments and multiple bid adjustments, plus 10 tips for success. 0 Comments

3 Big PPC Mistakes Even Pros Make & How to Avoid Them

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Everyone makes mistakes. You’ve heard that saying a thousand times, yet it still rings true. Not even seasoned professionals are perfect. Usually blunders are the best way to learn. Here are some mistakes PPC pros have made, and how to avoid them. Everyone makes mistakes. You’ve heard that saying a thousand times, yet it still rings true. Not even seasoned professionals are perfect. Usually blunders are the best way to learn. Here are some mistakes PPC pros have made, and how to avoid them. 0 Comments

Google AdWords Gets Shared Budgets Option for Easier Allocation Across Campaigns

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A new Google AdWords feature allows marketers to share a daily maximum budget across multiple campaigns. Shared Budget was designed to improve budget allocation and increase flexibility for users. Here’s how to set it up. A new Google AdWords feature allows marketers to share a daily maximum budget across multiple campaigns. Shared Budget was designed to improve budget allocation and increase flexibility for users. Here’s how to set it up. 0 Comments

Google AdWords Enhanced Sitelinks Rolling Out Globally: How to Set Them Up

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Google has announced that enhanced sitelinks for ads, launched in February, are rolling out in all countries where AdWords is available. Learn how to set them up and increase your chances of getting top ad spot with enhanced sitelinks. Google has announced that enhanced sitelinks for ads, launched in February, are rolling out in all countries where AdWords is available. Learn how to set them up and increase your chances of getting top ad spot with enhanced sitelinks. 0 Comments

Google AdWords Adds Flexible Reach Targeting to Display Network

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Flexible reach settings will now give you more control over your settings at the ad group level for the Google Display Network. The new Flexible Reach will allow advertisers the ability to dive deeper and fine tune their accounts in greater detail. Flexible reach settings will now give you more control over your settings at the ad group level for the Google Display Network. The new Flexible Reach will allow advertisers the ability to dive deeper and fine tune their accounts in greater detail. 0 Comments

2 Hidden Adwords Campaign Settings That Can Trip You Up

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There are a seemingly endless number of options, and not all of them are readily apparent in the Google AdWords interface. Keep these settings in mind when creating your next new campaign to potentially turn mediocre results into amazing results! There are a seemingly endless number of options, and not all of them are readily apparent in the Google AdWords interface. Keep these settings in mind when creating your next new campaign to potentially turn mediocre results into amazing results! 0 Comments

How to Handle the AdWords Ad Rotation Changes

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Google is changing, in the most idiotic way possible, something that has been a very treasured and fundamental tool to AdWords accounts since Day 1: Google Ad Rotation. Here are a few things PPC account managers can do moving forward. Google is changing, in the most idiotic way possible, something that has been a very treasured and fundamental tool to AdWords accounts since Day 1: Google Ad Rotation. Here are a few things PPC account managers can do moving forward. 0 Comments

AdWords New Phrase, Exact Match Variants: Top 3 Ways to Prepare

Google AdWords Logo

Google announced an update to their match types. Starting mid-May, Google will update Exact and Phrase match keywords to automatically show on close variants including plurals, misspellings, stemmings, abbreviations, accents, and acronyms. Google announced an update to their match types. Starting mid-May, Google will update Exact and Phrase match keywords to automatically show on close variants including plurals, misspellings, stemmings, abbreviations, accents, and acronyms. 0 Comments

Google Refreshes AdWords Location Targeting

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The Locations Targeting interface is getting a makeover in AdWords. Google is trying to make it easier for advertisers to navigate and obtain more detail on potential target locations through their AdWords accounts. Here's a quick walkthrough. The Locations Targeting interface is getting a makeover in AdWords. Google is trying to make it easier for advertisers to navigate and obtain more detail on potential target locations through their AdWords accounts. Here's a quick walkthrough. 0 Comments

Create MSN adCenter Campaigns in 15 Minutes

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MSN campaigns are as labor intensive as AdWords campaigns with a smaller yield, but can be quickly built once your AdWords campaigns are up and running. Here are six simple steps to have your ads showing in Yahoo/Bing in the next 15 minutes. MSN campaigns are as labor intensive as AdWords campaigns with a smaller yield, but can be quickly built once your AdWords campaigns are up and running. Here are six simple steps to have your ads showing in Yahoo/Bing in the next 15 minutes. 0 Comments

Google Graduates AdWords Tablet Targeting

Google AdWords Device Tablets with full browsers

In a world where more and more users are accessing the web on the go, mobile targeting is more than sensible: it's mandatory. Refining mobile ad targeting further, Google has graduates their AdWords tablet targeting feature. In a world where more and more users are accessing the web on the go, mobile targeting is more than sensible: it's mandatory. Refining mobile ad targeting further, Google has graduates their AdWords tablet targeting feature. 0 Comments

AdWords Campaign Experiments: Details and Pitfalls

Campaign Experiments is a great enhancement that can really take your PPC campaigns to the next level, but it also poses many challenges and can be quite confusing. Campaign Experiments is a great enhancement that can really take your PPC campaigns to the next level, but it also poses many challenges and can be quite confusing. 0 Comments

PPC Managers Rejoice: AdWords and adCenter Desktop Tools Get a Facelift

An overview of some new features now available in Google AdWords Editor and adCenter Desktop, including mobile targeting, display, and remarketing, and increased visibility and functionality. An overview of some new features now available in Google AdWords Editor and adCenter Desktop, including mobile targeting, display, and remarketing, and increased visibility and functionality. 0 Comments

How to Move an AdWords Campaign Without Breaking it

If you need to make major changes to an AdWords account, such as moving ad groups between campaigns, or even moving campaigns between accounts, here are some tips to ease the process. If you need to make major changes to an AdWords account, such as moving ad groups between campaigns, or even moving campaigns between accounts, here are some tips to ease the process. 0 Comments