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How to Implement an Engaging Content Marketing Plan for the Finance Industry

Finance Industry Content Marketing Plan

How many times have you heard that finances are dull and boring and no one wants to read about them? Wrong. It doesn't have to be that way. Here's how to create engaging content surrounding the financial industry. How many times have you heard that finances are dull and boring and no one wants to read about them? Wrong. It doesn't have to be that way. Here's how to create engaging content surrounding the financial industry. 0 Comments

The 10 Best Ways to Generate Traffic Without Google

No Google

Rather than worry about losing or never having Google organic search traffic, plan for it. You can't rely on a single traffic source for business. You need multiple streams of traffic as insurance against the inevitable search algorithm changes. Don't rely on a single traffic source for business. Use these multiple streams of traffic as insurance against the inevitable search algorithm changes. 0 Comments

5 Reasons a Site Hit by Google Penguin Won't Recover

Google Penguin April 24 Analytics

If you're working hard on cleaning up a site that's been hit by Google Penguin, don't despair! While Penguin recovery is possible, it is difficult. Here are five reasons why your site isn't recovering rankings in the search results. While Penguin recovery is possible, it is difficult. Here are five reasons why your site isn't recovering rankings in the search results. 0 Comments

Google My Business: New Tools for Small Business Owners

Welcome to Google My Business

Google has created Google My Business, a one-stop shop for small business owners looking to increase their visibility within Google search, Google Maps, and Google+. Users will also be able to access their applications in one place. Google has created Google My Business, a one-stop shop for small business owners looking to increase their visibility within Google search, Google Maps, and Google+. Users will also be able to access their applications in one place. 0 Comments

SEO vs. SEM Timelines: A Medical Analogy

SEO Doctor Medication

How do you explain to your boss or client how SEO works and when to expect results? Use this doctors and medication analogy to help them realize the time and effort it takes to run a successful SEO campaign and avoid being inundated with questions. How do you explain to your boss or client how SEO works and when to expect results? Use this doctors and medication analogy to help them realize the time and effort it takes to run a successful SEO campaign and avoid being inundated with questions. 0 Comments

How to Audit Your SEO & PPC Agency or Consultant

Audit Barriers

If you employ an SEO or PPC consultant/agency, assess these points to determine whether they're doing their job. If you're looking to hire a new agency or consultant, address each point with them and ask for examples before initiating an engagement. If you employ an SEO or PPC consultant/agency, assess these points to determine whether they're doing their job. If you're looking to hire a new agency or consultant, address each point with them and ask for examples before initiating an engagement. 0 Comments

Why Content Marketers Should Step Back From Creation and Focus On Strategy

Most Important Content Marketing Objectives

Taking a step back from the day to day frenzy of content marketing to develop an effective content marketing strategy will help marketers to better 'aim the content' arrow, which ultimately will help them better achieve their goals. Taking a step back from the day to day frenzy of content marketing to develop an effective content marketing strategy will help marketers to better 'aim the content' arrow, which ultimately will help them better achieve their goals. 0 Comments

3 Non-SEO Tips for Small Businesses Scared of Google Penalties

How to Get Attention

If your business has taken on too much SEO risk, the only cure is diversity. To improve marketing results, reconsider PPC (especially remarketing), put a new push on user-experience and conversion, and re-engage with your PR teams. If your business has taken on too much SEO risk, the only cure is diversity. To improve marketing results, reconsider PPC (especially remarketing), put a new push on user-experience and conversion, and re-engage with your PR teams. 0 Comments

Attention Small Business Owners: SEO Demands Your Involvement

Hard Work Ahead

As much as small business owners may miss the simplistic link building days, SEO is now a much more complicated activity. To remain successful in the rankings, small businesses must find the time to participate in the process. As much as small business owners may miss the simplistic link building days, SEO is now a much more complicated activity. To remain successful in the rankings, small businesses must find the time to participate in the process. 0 Comments

Why SEO Can't Reside in a Silo

silos

SEO is an incredibly effective marketing tactic, and if executed correctly, can provide great returns. However, while it drives traffic to websites and increases sales, SEO is more effective when integrated with a complete online marketing strategy. SEO is an incredibly effective marketing tactic, and if executed correctly, can provide great returns. However, while it drives traffic to websites and increases sales, SEO is more effective when integrated with a complete online marketing strategy. 0 Comments

Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

Stop

Google's Matt Cutts, in a personal blog post, declared that "guest blogging is done" as an SEO tactic, setting off a firestorm. Here's a full recap of why this happened, how the industry reacted, and what it means for future of guest blogging. Google's Matt Cutts, in a personal blog post, declared that "guest blogging is done" as an SEO tactic, setting off a firestorm. Here's a full recap of why this happened, how the industry reacted, and what it means for future of guest blogging. 0 Comments

Yelp CEO Confirms Sting Operations to Clean up Paid Reviews

Yelp Consumer Alert

In a recent interview, Yelp CEO Jeremy Stoppleman discussed what his company has been doing for the past two years to combat fake reviews, and how the Yelp team studies fake reviews, seeking commonalities and abnormalities they can filter for. In a recent interview, Yelp CEO Jeremy Stoppleman discussed what his company has been doing for the past two years to combat fake reviews, and how the Yelp team studies fake reviews, seeking commonalities and abnormalities they can filter for. 0 Comments

Google Penguin Got You Down? Work on Customer Service

You can redirect your energy into activities that have a positive return. Customer service is an area where many small businesses do poorly. Investments in training and staff, guided by research, will help retain customers during tough SEO times. You can redirect your energy into activities that have a positive return. Customer service is an area where many small businesses do poorly. Investments in training and staff, guided by research, will help retain customers during tough SEO times. 0 Comments

30 Quick & Easy Ways to Increase Your Site's Linkability

clock

Little changes can have big results. Here's a list of a few quick things that any client can do on his or her own, just to get started on the path of (eventually or immediately) building links and improving the linkability of the site. Little changes can have big results. Here's a list of a few quick things that any client can do on his or her own, just to get started on the path of (eventually or immediately) building links and improving the linkability of the site. 0 Comments

Bing Ads Express Manages Paid Search for Local Businesses

bing-ads-express

Bing has launched a new automated paid search program in 25 U.S. cities that makes it easier for local businesses to start PPC advertising. Claim your business, write an ad, select where you want it to run, and Bing's algorithms will do the rest. Bing has launched a new automated paid search program in 25 U.S. cities that makes it easier for local businesses to start PPC advertising. Claim your business, write an ad, select where you want it to run, and Bing's algorithms will do the rest. 0 Comments

The Relentless Pounding of Google Panda: Why SEO Band-Aids Won't Work

Google Panda Band-Aids

If a website gets hit by Google Panda, small fixes won't be effective. Panda absolutely can strike again, and if it does, webmasters might find themselves in a long yo-yo battle. Learn how to avoid this situation by making the right SEO decisions. If a website gets hit by Google Panda, small fixes won't be effective. Panda absolutely can strike again, and if it does, webmasters might find themselves in a long yo-yo battle. Learn how to avoid this situation by making the right SEO decisions. 0 Comments

Yelp Sues Law Firm Over Supposedly Writing Fake Reviews

yelp-logo

Yelp is no stranger to the court system; it has been sued many times by disgruntled small business owners upset over its business practices and authenticity of reviews. However, in an unusual turn of events, Yelp is the claimant this time around. Yelp is no stranger to the court system; it has been sued many times by disgruntled small business owners upset over its business practices and authenticity of reviews. However, in an unusual turn of events, Yelp is the claimant this time around. 0 Comments

Google Trends Adds Trending Charts, 30 Days of Hot Searches

Google Trends Hot Searches Past 30 Days

Google Trends has updated the Top Charts to show what's trending by search volume and compared to normal search volume. You can also now see hot searches for the past 30 days, and the explore page has gotten a bit of a search makeover. Google Trends has updated the Top Charts to show what's trending by search volume and compared to normal search volume. You can also now see hot searches for the past 30 days, and the explore page has gotten a bit of a search makeover. 0 Comments

4 Reasons to Spend More on SEO

ROI Return on Investment

Most small businesses run very close to the margin and traditionally resist increasing their SEO budget, no matter the consequences. While SEO will is becoming more difficult and expensive to execute, the ROI remains high for small business. Most small businesses run very close to the margin and traditionally resist increasing their SEO budget, no matter the consequences. While SEO will is becoming more difficult and expensive to execute, the ROI remains high for small business. 0 Comments

What Are Some Post-Google Penguin, Budget-Friendly Link Ideas?

The Missing Link

After Google' Penguin 2.0 update, many websites have seen rankings drop for keywords that they used to be steady on for a long time. Where can and should people with a small content, link, and SEO budget in general be looking for links now? After Google' Penguin 2.0 update, many websites have seen rankings drop for keywords that they used to be steady on for a long time. Where can and should people with a small content, link, and SEO budget in general be looking for links now? 0 Comments

Yelp Gets Bad Reviews From Small Business Owners in Los Angeles

yelp-logo

Disgruntled business owners recently vented their frustrations at a Yelp town hall meeting. Not surprisingly, the majority of the complaints had to do with the site's reviews filter. Business owners are still insisting that the filter is rigged. Disgruntled business owners recently vented their frustrations at a Yelp town hall meeting. Not surprisingly, the majority of the complaints had to do with the site's reviews filter. Business owners are still insisting that the filter is rigged. 0 Comments

Yelp Now Allows Mobile Reviews, Adds More Consumer Alerts

Yelp Consumer Alert

Yelp now will let users leave reviews for businesses via their smartphones. Separately, Yelp also announced that is releasing a new batch of alerts on profiles where business owners have used some sort of incentive in return for great reviews. Yelp now will let users leave reviews for businesses via their smartphones. Separately, Yelp also announced that is releasing a new batch of alerts on profiles where business owners have used some sort of incentive in return for great reviews. 0 Comments