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"Content Performance Marketing" – 3 Steps to Future Success

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As brands and marketers, we’re at a fork in the road when it comes to content; the next path we take will either elevate our journey to the next level, or throw us into a never-ending roundabout that takes us nowhere. The next path we take with content will either elevate our journey to the next level, or throw us into a never-ending roundabout that takes us nowhere. 0 Comments

Organic Search Drives 51% of Traffic to Websites [Study]

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Data from SEO platform provider BrightEdge and its Data Cube show organic traffic is the largest source of traffic over other channels like paid search and social media. Data from SEO platform provider BrightEdge and its Data Cube show organic traffic is the largest source of traffic over other channels like paid search and social media. 0 Comments

How to Win in Organic Search: Tips from Google, Bing and Brands

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Some sometimes painful changes in organic search have made SEO a better tactic and have led successful brands to focus on content and customers. But what else do these brands and search industry players have in common? Some sometimes painful changes in organic search have made SEO a better tactic and have led successful brands to focus on content and customers. But what else do these brands and search industry players have in common? 0 Comments

Mobile Site Configuration 101: How to Choose

Smartphone Share of  Organic Searches

If you aren't doing mobile, your site will be left behind in the search results. Here's how to decide which type of configuration to use for your mobile site (responsive, dynamic, or redirection to mobile URLs) and avoid common obstacles. If you aren't doing mobile, your site is destined to be left behind in the search results. Here's how to start and best execute a mobile-optimized site. 0 Comments

Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

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Even if you've decided to "go mobile," you may be losing an average of 68 percent of smartphone traffic. New BrightEdge research looks at the various types of mobile solutions and how they affect important outcomes like rankings and traffic. Even if you've decided to "go mobile," you may be losing an average of 68 percent of smartphone traffic. New BrightEdge research looks at the various types of mobile solutions and how they affect important outcomes like rankings and traffic. 0 Comments

Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

Adobe Experience Manager

Aligning your content and optimization strategies is a key priority for modern-day marketers. The new Adobe Experience Manager is a great example of product and industry innovation where all digital channels, assets, and experiences can be optimized. Aligning your content and optimization strategies is a key priority for modern-day marketers. The new Adobe Experience Manager is a great example of product and industry innovation where all digital channels, assets, and experiences can be optimized. 0 Comments

Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

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"How do we measure our content?" "Where do we get our data?" "How do we further our marketing careers?" The 2014 Search Marketer Survey by BrightEdge, released this week, aimed to uncover the sentiment around some of the burning questions of 2014. "How do we measure our content?" "Where do we get our data?" "How do we further our marketing careers?" The 2014 Search Marketer Survey by BrightEdge, released this week, aimed to uncover the sentiment around some of the burning questions of 2014. 0 Comments

Digital Data Trends – Search, Social, & Content Fusion

Key 2014 Digital Marketing Trends

One of the biggest challenges marketers face is understanding what to do with large amounts of data at hand. Here are some key trends that show how content, search, and social (and subsequent measurement) are morphing together. One of the biggest challenges marketers face is understanding what to do with large amounts of data at hand. Here are some key trends that show how content, search, and social (and subsequent measurement) are morphing together. 0 Comments

Making Sense of Big Data in Search Marketing

Unlocking Big Data

Big data doesn't have to be big and scary if you have simple elements in place. The challenge is harnessing it in a meaningful way. The secret to making big data work for you is in knowing which data sources matter and when to exclude data. Big data doesn't have to be big and scary if you have simple elements in place. The challenge is harnessing it in a meaningful way. The secret to making big data work for you is in knowing which data sources matter and when to exclude data. 0 Comments

BrightEdge Unlocks Its Massive Data Cube for On-Demand Research

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SEO software company BrightEdge announced a way for its customers to tap into its big data repository in a powerful way. The “Data Cube” – the muscle behind the company’s S3 platform – is now directly accessible to customers for on-demand research. SEO software company BrightEdge announced a way for its customers to tap into its big data repository in a powerful way. The “Data Cube” – the muscle behind the company’s S3 platform – is now directly accessible to customers for on-demand research. 0 Comments

It's BrightEdge vs. Searchmetrics in SEO Patent Case

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Two leaders in the SEO software space, BrightEdge and Searchmetrics, could be duking it out in court soon over a complaint filed by BrightEdge over reported patent infringement by Searchmetrics. This case hits close to home for many in the industry. Two leaders in the SEO software space, BrightEdge and Searchmetrics, could be duking it out in court soon over a complaint filed by BrightEdge over reported patent infringement by Searchmetrics. This case hits close to home for many in the industry. 0 Comments

BrightEdge Shifts Marketers from Keyword to Page Performance

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For some time, BrightEdge has been watching trends in search and preparing for the day that Google unleashed 100 percent secure search. With that, BrightEdge has been helping customers track performance at the page level with several new tools. For some time, BrightEdge has been watching trends in search and preparing for the day that Google unleashed 100 percent secure search. With that, BrightEdge has been helping customers track performance at the page level with several new tools. 0 Comments

Marin Bridges the Gap in Tracking Advertising and SEO Across Engines

Marin Channel Connect Revenue

Marin Software’s latest feature release, Channel Connect, allows advertisers to track ROI across search engines outside of Google and Bing, as well as brings organic search performance data into one platform for its customers. Marin Software’s latest feature release, Channel Connect, allows advertisers to track ROI across search engines outside of Google and Bing, as well as brings organic search performance data into one platform for its customers. 0 Comments

Mobile & Tablet Click Curves Confirm: Your Site is Either Page 1 or Nowhere

Mobile Clicks Analytics

BrightEdge have crunched the numbers to develop the first public click curves for mobile and tablet devices. In a world where smartphone and tablet users are in the majority, ranking in positions 1-3 is even more essential than previously thought. BrightEdge have crunched the numbers to develop the first public click curves for mobile and tablet devices. In a world where smartphone and tablet users are in the majority, ranking in positions 1-3 is even more essential than previously thought. 0 Comments

Google '(Not Provided)' Traffic Highest for Tech Industry Brands at 56% [Study]

How is Secure Search Impacting Different Industries

Google's "(not provided)" designation in Google Analytics is up. Way up. But it's not the same for all industries. Some experience this nuisance more than others, with the tech industry in first position, according to the study. Google's "(not provided)" designation in Google Analytics is up. Way up. But it's not the same for all industries. Some experience this nuisance more than others, with the tech industry in first position, according to the study. 0 Comments

Mobile Traffic Up 125% but Conversions Lag Behind Desktop [Study]

Conversion Rate Smartphone vs Desktop

In a world where mobile traffic continues to rise, you'd expect conversion rates to rise as well. But data from BrightEdge shows many sites are missing out on conversion opportunities, and signs point to not being optimized for mobile users. In a world where mobile traffic continues to rise, you'd expect conversion rates to rise as well. But data from BrightEdge shows many sites are missing out on conversion opportunities, and signs point to not being optimized for mobile users. 0 Comments

Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

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Several big name exhibitors once again flocked to SES New York. Companies like Bing, BrightEdge, Conductor, iCrossing, Internet Marketing Ninjas and many more showcased how their tool or services could help attendees be better at their jobs. Several big name exhibitors once again flocked to SES New York. Companies like Bing, BrightEdge, Conductor, iCrossing, Internet Marketing Ninjas and many more showcased how their tool or services could help attendees be better at their jobs. 0 Comments

The Synergy & Benefits of Optimizing Content as You Write

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Empowering content writers with SEO capabilities allows your business to scale the impact of your SEO team. Technology and CMS integration enables your content team to make optimizations that drive more traffic and conversions. Win-win. Empowering content writers with SEO capabilities allows your business to scale the impact of your SEO team. Technology and CMS integration enables your content team to make optimizations that drive more traffic and conversions. Win-win. 0 Comments

How Brands Are Preparing for 2013: 10 Future-Proof SEO Steps

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What do brands and customers see as key areas of focus in 2013? Marketers from around the world and from every industry – including retail, technology, financial services, ecommerce and hospitality – share their top priorities. What do brands and customers see as key areas of focus in 2013? Marketers from around the world and from every industry – including retail, technology, financial services, ecommerce and hospitality – share their top priorities. 0 Comments

Google is 'No Longer a Black Box' at BrightEdge #Share12

BrightEdge Share 12

One of the themes of BrightEdge Share12 was whether Google is still "a Black Box" and if marketers needed their own Black Box to deal with Google's Black Box. SEW caught up with Leo Haryono, Director of SEO at Macy's to get his view on this question. One of the themes of BrightEdge Share12 was whether Google is still "a Black Box" and if marketers needed their own Black Box to deal with Google's Black Box. SEW caught up with Leo Haryono, Director of SEO at Macy's to get his view on this question. 0 Comments

3M on Winning the Second Click with Big Data Appliances at BrightEdge #Share12

BrightEdge Share 12

On wednesday SEW will be moderating a panel at BrightEdge Share 12, on the theme of a "New Direction of SEO." We got a chance to catch up with panelist, Raj Rao from 3M to get his perspective on the future of websites, social media & search engines. On wednesday SEW will be moderating a panel at BrightEdge Share 12, on the theme of a "New Direction of SEO." We got a chance to catch up with panelist, Raj Rao from 3M to get his perspective on the future of websites, social media & search engines. 0 Comments

Big Data: An Introduction for Search Marketers

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Big data applications systematically address perplexing questions at massive scale – continuously learning, adapting and improving. Early adopters will win big and propel their employers and themselves ahead of their competitors. Big data applications systematically address perplexing questions at massive scale – continuously learning, adapting and improving. Early adopters will win big and propel their employers and themselves ahead of their competitors. 0 Comments

Enterprise SEO Update: Rosetta, Covario, Optify & More

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Rosetta releases an analysis of client and competitor sites post-Google Penguin; Covario announces acquisition of Top Local Search; Optify gets into enterprise email marketing; and the latest news from Forrester, Acquisio, BrightEdge, and Conductor. Rosetta releases an analysis of client and competitor sites post-Google Penguin; Covario announces acquisition of Top Local Search; Optify gets into enterprise email marketing; and the latest news from Forrester, Acquisio, BrightEdge, and Conductor. 0 Comments

How to Mimic Enterprise SEO Tools & Gain Actionable Insights

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Enterprise SEO tools provide comprehensive site and competitor analysis – but some that provide incredible insight are also amazingly expensive. With a little manual effort and time you can create actionable reports at a fraction of the cost. Enterprise SEO tools provide comprehensive site and competitor analysis – but some that provide incredible insight are also amazingly expensive. With a little manual effort and time you can create actionable reports at a fraction of the cost. 0 Comments