Articles on Blended Search Results

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Introducing the Local Marketing Adoption Curve

Localized Search

Local marketing consists of more than just optimized pages and listings - it’s a complex ecosystem that is always on and always changing. Local marketing consists of more than just optimized pages and listings - it’s a complex ecosystem that is always on and always changing. 0 Comments

What is SEM? Depends on Who You Ask

What is SEM Comparison

Early on, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. Over the years, however, "search engine marketing" has come to mean different things, depending on who you ask. Early on, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. Over the years, however, "search engine marketing" has come to mean different things, depending on who you ask. 0 Comments

The 3Ps of Content Measurement: Page Rank, Traffic & Engagement

Measure Web Page

Understanding content at a page level gives you a bird's eye view of what resonates with a brand's audience and drives conversions. Here are three ways you can measure the success of your content at a page level in 2014. Understanding content at a page level gives you a bird's eye view of what resonates with a brand's audience and drives conversions. Here are three ways you can measure the success of your content at a page level in 2014. 0 Comments

A New Direction for SEO in 2014: The Secure Search Manifesto

Secure Search Manifesto

Adapting to the epic changes and shift in SEO requires adapting to, and focusing on, a new direction. Here are four key truths about secure search you can use as a guide to formulate your SEO strategies, plus several tips and tactics for 2014. Adapting to the epic changes and shift in SEO requires adapting to, and focusing on, a new direction. Here are four key truths about secure search you can use as a guide to formulate your SEO strategies, plus several tips and tactics for 2014. 0 Comments

Patch.com, Huffington Post Dominate Google News Results [Study]

A stack of newspapers

A Searchmetrics analysis of news sources in Google's search results over several hundred thousand keywords in March 2013 shows that Patch.com had the most visibility, followed by Huffington Post, Disney’s Go.com, NYTimes.com and WashingtonPost.com. A Searchmetrics analysis of news sources in Google's search results over several hundred thousand keywords in March 2013 shows that Patch.com had the most visibility, followed by Huffington Post, Disney’s Go.com, NYTimes.com and WashingtonPost.com. 0 Comments

Dramatically Raise the Value of Any Piece of Content with These 27 Tactics

raise-your-content-value

By implementing these tactics (which range from keyword targeting to link analysis to content usability tips), you will dramatically improve the value of your content for readers, users, customers, and engines – and absolutely own your vertical. By implementing these tactics (which range from keyword targeting to link analysis to content usability tips), you will dramatically improve the value of your content for readers, users, customers, and engines – and absolutely own your vertical. 0 Comments

3 Reasons It’s OK That Non-Brand Paid Search Keywords Don’t ‘Work’

example-halo-effect

For many brands, non-branded paid search keywords don’t “work” from an ROI perspective. It’s perfectly understandable why this is such a greatly debated topic. Here's why brands should consider spending on smart non-branded terms – and still be OK. For many brands, non-branded paid search keywords don’t “work” from an ROI perspective. It’s perfectly understandable why this is such a greatly debated topic. Here's why brands should consider spending on smart non-branded terms – and still be OK. 0 Comments

How Brands Are Preparing for 2013: 10 Future-Proof SEO Steps

global-enterprise

What do brands and customers see as key areas of focus in 2013? Marketers from around the world and from every industry – including retail, technology, financial services, ecommerce and hospitality – share their top priorities. What do brands and customers see as key areas of focus in 2013? Marketers from around the world and from every industry – including retail, technology, financial services, ecommerce and hospitality – share their top priorities. 0 Comments

Best Practices for Building Your 2013 Enterprise SEO Campaign

search-site-social-opportunity

Enterprise SEO captures and builds upon opportunities not just across your site, search and social campaigns but also the interplay of data across these functions. Learn how to use this data and execute and align action throughout your organization. Enterprise SEO captures and builds upon opportunities not just across your site, search and social campaigns but also the interplay of data across these functions. Learn how to use this data and execute and align action throughout your organization. 0 Comments

The Client’s Guide to Publishing Infographics

launch-button

This guide explains what the vendor does and what you, the client, owns for your next (or first) infographic project. Come launch day, there will be no surprises, which will help make your campaign run smoother and improve your chances of success. This guide explains what the vendor does and what you, the client, owns for your next (or first) infographic project. Come launch day, there will be no surprises, which will help make your campaign run smoother and improve your chances of success. 0 Comments

Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

information-carousel

Government time and money could be better used supporting the type of innovation at companies like Google – as opposed to pandering to the sour grapes of a few envious competitors who just happen to be reporting fabulous success stories themselves. Government time and money could be better used supporting the type of innovation at companies like Google – as opposed to pandering to the sour grapes of a few envious competitors who just happen to be reporting fabulous success stories themselves. 0 Comments

Getting Ahead Of The Competition - An 8 Step Approach Using Share Of Voice

apparal-keywords-discovered-recently-share-of-voice

Understanding where your competitors are positioned in SEO important in today’s competitive landscape and essential to getting ahead in organic search and meeting these goals. Follow this structure for successful competitive intelligence. Understanding where your competitors are positioned in SEO important in today’s competitive landscape and essential to getting ahead in organic search and meeting these goals. Follow this structure for successful competitive intelligence. 0 Comments

Search Marketing Olympics: Chasing Gold Rankings

goldsilverbronzemedals

As search marketers begin to flex their muscles, stretch, and prepare for new events in the Search Marketing Olympics, it’s vital to optimize across all search marketing disciplines if you aim to dominate top positions in SERPs. As search marketers begin to flex their muscles, stretch, and prepare for new events in the Search Marketing Olympics, it’s vital to optimize across all search marketing disciplines if you aim to dominate top positions in SERPs. 0 Comments

How to Predict Keyword Profitability in New Verticals

predict-keyword-profitability

Want to gauge organic keyword profitability? This four-step forecasting model will help you predict the potential value of your target keyword verticals, which should help you make a more informed business decision about where to invest capital. Want to gauge organic keyword profitability? This four-step forecasting model will help you predict the potential value of your target keyword verticals, which should help you make a more informed business decision about where to invest capital. 0 Comments

BAM! Optimize Your Campaigns Across Multiple Goals to Further Success

bam

How do you optimize a keyword toward multiple goals? What do you do when a keyword converts well for one action (such as sales) but poorly for a second goal (such as newsletter sign-ups)? The answer is a Blended Action Model, or BAM! How do you optimize a keyword toward multiple goals? What do you do when a keyword converts well for one action (such as sales) but poorly for a second goal (such as newsletter sign-ups)? The answer is a Blended Action Model, or BAM! 0 Comments

Panda, Fresher Results, Spelling Top Google’s January 2012 Search Updates

google-logo-magnifying-glass

A minor update to Google’s Panda update was released in January. This was just one of 14 other search changes Google announced. Others included fresher results, improvements to autocomplete, better spelling corrections, and auto-disabling Instant. A minor update to Google’s Panda update was released in January. This was just one of 14 other search changes Google announced. Others included fresher results, improvements to autocomplete, better spelling corrections, and auto-disabling Instant. 0 Comments

Google Eye-Tracking Study Highlights Impact of Local/Places Results

google-eye-tracking-serps-pizza

SEOmoz recently conducted an eye-tracking study that looked into the way people focus on results on different Google layouts, including those with video thumbs, Locals/Places listings, maps and suggested search terms. The results might surprise you. SEOmoz recently conducted an eye-tracking study that looked into the way people focus on results on different Google layouts, including those with video thumbs, Locals/Places listings, maps and suggested search terms. The results might surprise you. 0 Comments

Searcher Intent: Why Vertical Search is Now Giving Ground to Core Search

core-vs-vertical-search-trends

Search engines be improvin' th' quality o' the'r results in a way that be helpin' t' fill th' void once created by searches wi' vertical intent. As a result, growth in vertical searches be now actually concedin' poop deck t' th' core search engines. Search engines be improvin' th' quality o' the'r results in a way that be helpin' t' fill th' void once created by searches wi' vertical intent. As a result, growth in vertical searches be now actually concedin' poop deck t' th' core search engines. 0 Comments

Google: AdWords Express Is NOT Sabotaging Organic Listings [Update]

google-adwords-express

Google's recently released local advertisement tool, AdWords Express, experienced a technical issue that made it seem users were having their ad displayed instead of their organic listing on blended search results. It’s fixed now, says Google. Google's recently released local advertisement tool, AdWords Express, experienced a technical issue that made it seem users were having their ad displayed instead of their organic listing on blended search results. It’s fixed now, says Google. 0 Comments