Articles on automation

RSS

Google Launches New AdWords Editor

Google Adwords logo

Following a recap of AdWords' 2014 highlights, vice president of product management Jerry Dischler announced AdWords Editor 11 on a livestream. Following a recap of AdWords' 2014 highlights, vice president of product management Jerry Dischler announced AdWords Editor 11 on a livestream. 0 Comments

Hot Holiday Tips and Tricks

holiday-season-at-work

While for many the holidays mean cozying up with hot chocolate, singing holiday tunes by a warm fireplace, or spending time with family and friends – for those in e-commerce, Q4 means planning, budgeting, reporting, and good ole’ quality time with their co-workers. For those in e-commerce, Q4 means planning, budgeting, reporting, and good ole’ quality time with their co-workers. 0 Comments

Centralizing Location Data: 3 Steps to Local SEO Success

foursquare-sim

National-local businesses with locations opening, closing or moving should take inventory of local business data and put processes in place to ensure it is constantly updated. National-local businesses with locations opening, closing or moving should take inventory of local business data and put processes in place to ensure it is constantly updated. 0 Comments

Digital Marketers: 'Insanely Ambitious' Wolfram Language Tools Coming Soon

bigchangecoming-main

Stephen Wolfram recently shared a sneak peek at his new knowledge-based programming language -- a system he promises is "insanely more ambitious" than Google's Knowledge Graph. The possibilities for marketers warrant keeping a close eye. Stephen Wolfram recently shared a sneak peek at his new knowledge-based programming language -- a system he promises is "insanely more ambitious" than Google's Knowledge Graph. The possibilities for marketers warrant keeping a close eye. 0 Comments

Rio SEO Integrates Social Sharing, Search Marketing Tools

rio-seo-social-media-suite

The combined suite of software, now renamed to Rio SEO Social Media Suite, includes three products that assist with large-scale, social-sharing campaign analysis, as well as social advertising initiatives and digital-influencer activation programs. The combined suite of software, now renamed to Rio SEO Social Media Suite, includes three products that assist with large-scale, social-sharing campaign analysis, as well as social advertising initiatives and digital-influencer activation programs. 0 Comments

5 Essential Components of Localized Marketing Strategy for National Brands

local-online-ad-spending-2012

Scalable, automated technology can help national brands overcome slower national competitors and smaller local competitors who lack marketing support. National brands should make sure to consider these initiatives in any local marketing effort. Scalable, automated technology can help national brands overcome slower national competitors and smaller local competitors who lack marketing support. National brands should make sure to consider these initiatives in any local marketing effort. 0 Comments

7 PPC Resolutions to Keep You Focused and Inspired

road-to-2012

How do you and your team stay focused, innovative, and passionate about your PPC campaigns? These seven resolutions will help you stay on top of your game, keep innovating, energize your entire approach to PPC, and generate awesome results in 2012. How do you and your team stay focused, innovative, and passionate about your PPC campaigns? These seven resolutions will help you stay on top of your game, keep innovating, energize your entire approach to PPC, and generate awesome results in 2012. 0 Comments

Make Google AdWords Bidding Features Work for You

What works best for your PPC campaign? A look at AdWords' latest feature, Enhanced CPC, plus a recap of manual CPC bidding, automated bidding, and Conversion Optimizer. What works best for your PPC campaign? A look at AdWords' latest feature, Enhanced CPC, plus a recap of manual CPC bidding, automated bidding, and Conversion Optimizer. 0 Comments