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Yahoo Acquires Local Recommendation App Zofari

zofari

The app, which says it was inspired by what Pandora has done for music and what Netflix has done for movies, will join the Yahoo Search team. The app, which says it was inspired by what Pandora has done for music and what Netflix has done for movies, will join the Yahoo Search team. 0 Comments

Foursquare Upgrades App, Transitions Check-Ins to Swarm

Foursquare See all lunch places nearby

Calling it the beginning of the ‘personalized local search’ future, Foursquare has moved all check-in functionality from Foursquare to Swarm. It has also revealed a new logo and given us a sneak peek of what the new Foursquare will look like. Calling it the beginning of the ‘personalized local search’ future, Foursquare has moved all check-in functionality from Foursquare to Swarm. It has also revealed a new logo and given us a sneak peek of what the new Foursquare will look like. 0 Comments

Take Your Mobile App Marketing Campaigns to the Next Level With Deep Linking

Mobile App Deep Links

The benefit of using deep links for mobile apps is the ability for marketers to bring users directly to a specific location within the app. Here are 10 reasons to use mobile deep linking, and how to use mobile deep linking in your app. The benefit of using deep links for mobile apps is the ability for marketers to bring users directly to a specific location within the app. Here are 10 reasons to use mobile deep linking, and how to use mobile deep linking in your app. 0 Comments

Adobe Adds Cloud-Based Mobile Services

adobe-marketing-cloud

Adobe has released new mobile services as part of the Adobe Marketing Cloud. The new service launched today and is fully integrated with both Adobe Analytics and Adobe Target, their testing and targeting service in the Adobe Marketing Cloud. Adobe has released new mobile services as part of the Adobe Marketing Cloud. The new service launched today and is fully integrated with both Adobe Analytics and Adobe Target, their testing and targeting service in the Adobe Marketing Cloud. 0 Comments

Leap Motion and the Future of Gestural Search

Tom Cruise in Minority Report

When the Leap Motion Controller debuted, response was lukewarm at best. But there's little doubt that once the functionality is there, the developer community will explode with ideas and many of these will be search-centric in nature. When the Leap Motion Controller debuted, response was lukewarm at best. But there's little doubt that once the functionality is there, the developer community will explode with ideas and many of these will be search-centric in nature. 0 Comments

Google+ Local App Killed Due to Extremely Low Usage

Google maps logo

Google has pulled the plug on the Google+ Local app for iOS and is pushing user to migrate to the Google Maps for mobile app instead. Fewer than 0. 75 percent of iPhone users in the U.S. opened the Google+ Local App at least once in June. Google has pulled the plug on the Google+ Local app for iOS and is pushing user to migrate to the Google Maps for mobile app instead. Fewer than 0. 75 percent of iPhone users in the U.S. opened the Google+ Local App at least once in June. 0 Comments

KISSMetrics Introduces My Analytics, A New Mobile Google Analytics Checker

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The new KISSMetrics My Analytics app for iOS device users contains quick access to Google Analytics reports for visits, unique visitors, pageviews, goals, ecommerce transactions, ecommerce revenue, plus comparison data between two time periods. The new KISSMetrics My Analytics app for iOS device users contains quick access to Google Analytics reports for visits, unique visitors, pageviews, goals, ecommerce transactions, ecommerce revenue, plus comparison data between two time periods. 0 Comments

Porn Comes to Google Glass, is Quickly Banned

Google Glass is now available in the UK for 1000

Google moved swiftly to get rid of the first pornographic app created for Google Glass. This was followed by a quick tweak to its Glass Platform Developer Polices to ensure that no more porn makes its way onto its augmented reality spectacles. Google moved swiftly to get rid of the first pornographic app created for Google Glass. This was followed by a quick tweak to its Glass Platform Developer Polices to ensure that no more porn makes its way onto its augmented reality spectacles. 0 Comments

Yahoo iPhone App Gets Story Summaries, Better Video & Image Search

yahoo-app-image-search-paradise-beach

Yahoo has launched an iPhone app using Summly's technology less than a month after buying the firm for $30 million. The Yahoo app allows users to search for news topics they are interested in and displays summarized versions of chosen articles. Yahoo has launched an iPhone app using Summly's technology less than a month after buying the firm for $30 million. The Yahoo app allows users to search for news topics they are interested in and displays summarized versions of chosen articles. 0 Comments

Pros & Cons of the Top Mobile App Tracking Methods

app-marketing-attribution

Ad tracking and attribution are key considerations for app marketers. Several tracking solutions are on the market, and each one employs very different approaches. Here are the pros and cons of the top mobile tracking methods. Ad tracking and attribution are key considerations for app marketers. Several tracking solutions are on the market, and each one employs very different approaches. Here are the pros and cons of the top mobile tracking methods. 0 Comments

Meet Izik: Tablet-Friendly Search From Blekko

izik-android-qick-answer-hockey

Izik is a new search experience built specifically with the iPad and Android tablets in mind using Blekko's algorithms, sans-spam thanks to human curating. The goal in creating Izik was to change search to be more touch-friendly on tablets. Izik is a new search experience built specifically with the iPad and Android tablets in mind using Blekko's algorithms, sans-spam thanks to human curating. The goal in creating Izik was to change search to be more touch-friendly on tablets. 0 Comments

Customers Flee Apple Maps

chichen-itza-google-maps-8-bit

Google Maps for IOS app reached 10 million downloads in just two days. Jeff Huber, SVP of Commerce and Local at Google announced the news on Google+ saying, "More than 10 million downloads in less than 48 hours after release!" Google Maps for IOS app reached 10 million downloads in just two days. Jeff Huber, SVP of Commerce and Local at Google announced the news on Google+ saying, "More than 10 million downloads in less than 48 hours after release!" 0 Comments

FTC: Mobile App Developers Still Failing to Protect Kids

young-technicians

The FTC has issued a report on software apps that criticizes their trampling of the privacy of children The report, "Mobile Apps for Kids: Disclosures Still Not Making the Grade", is the second on the subject – and like nearly all sequels, it's bad. The FTC has issued a report on software apps that criticizes their trampling of the privacy of children The report, "Mobile Apps for Kids: Disclosures Still Not Making the Grade", is the second on the subject – and like nearly all sequels, it's bad. 0 Comments

Is Google Trust Being Scroogled?

scroogled-mcduck

Microsoft this week, during the holiday season, increased the public pressure on Google with its “Scroogled” campaign. The campaign publicly points out, correctly, that Google Shopping results are entirely paid inclusion products here in the U.S. Microsoft this week, during the holiday season, increased the public pressure on Google with its “Scroogled” campaign. The campaign publicly points out, correctly, that Google Shopping results are entirely paid inclusion products here in the U.S. 0 Comments

Apple’s Passbook: Mobile Local Search Identity Starts to Materialize

walgreens-passbook-integration

Passbook’s flexibility, combined with its on-deck positioning in iOS, will make it a powerful tool for users to organize all of their coupons, gift cards and loyalty cards. As such, it will help these products get over the hump of mobile adoption. Passbook’s flexibility, combined with its on-deck positioning in iOS, will make it a powerful tool for users to organize all of their coupons, gift cards and loyalty cards. As such, it will help these products get over the hump of mobile adoption. 0 Comments

Google Play TV Shows, Movies, Music Debut on Google TV

Google Play

Google has released its Play software and media service to the Google TV platform. The update will allow Google TV users to access the Play app store as well as download and view content from the Play television and movie services. Google has released its Play software and media service to the Google TV platform. The update will allow Google TV users to access the Play app store as well as download and view content from the Play television and movie services. 0 Comments

App Store Optimization: 8 Tips for Higher Rankings

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For app developers, App Store optimization is an incredibly important yet frequently overlooked opportunity when trying to create traction and growth. Discover the most important on- and off-page factors that can impact app store ranking. For app developers, App Store optimization is an incredibly important yet frequently overlooked opportunity when trying to create traction and growth. Discover the most important on- and off-page factors that can impact app store ranking. 0 Comments

Apple: Sorry About Our Maps, Use Google or Bing Maps Instead

Apple Maps iOS apology on its website

Apple CEO Tim Cook has issued a rare apology, admitting that its new Maps tool with iOS 6 isn't good enough. Cook even went as far as to recommend users download rival services to their devices while improvements in its own tool are worked on. Apple CEO Tim Cook has issued a rare apology, admitting that its new Maps tool with iOS 6 isn't good enough. Cook even went as far as to recommend users download rival services to their devices while improvements in its own tool are worked on. 0 Comments

Google+ for iPad Arrives in App Store

google-plus-ipad-stream

Google has rolled out an update for the iPad version of its Google+ client software. The company said that the update would allow iOS users to see the improvements to the social network which Google introduced on Android last month. Google has rolled out an update for the iPad version of its Google+ client software. The company said that the update would allow iOS users to see the improvements to the social network which Google introduced on Android last month. 0 Comments

Google Indoor Maps Now Available on Android Phones in UK

Google Maps for Android screen shot

Google has finally brought its indoor mapping service to the UK, after launching it in the U.S. last November. Available now on Android smartphones, the feature enables users to get directions while indoors, with 40 venues already onboard Google has finally brought its indoor mapping service to the UK, after launching it in the U.S. last November. Available now on Android smartphones, the feature enables users to get directions while indoors, with 40 venues already onboard 0 Comments

Mobile Targeting Definitions Every Marketer Must Know

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The mobile industry continues to grow and develop its technology and user base. A basic understanding of these essential targeting terms is important in speaking to both industry-mates and clients about the unique mobile targeting capabilities. The mobile industry continues to grow and develop its technology and user base. A basic understanding of these essential targeting terms is important in speaking to both industry-mates and clients about the unique mobile targeting capabilities. 0 Comments

Facebook App Center Announced

facebook-app-center

Facebook has unveiled plans for its App Center service, which will allow developers to offer their applications to users as both free and paid applications on the iOS and Android mobile platforms, as well as desktop- and web-based applications. Facebook has unveiled plans for its App Center service, which will allow developers to offer their applications to users as both free and paid applications on the iOS and Android mobile platforms, as well as desktop- and web-based applications. 0 Comments

4 Ways to Help Consumers Discover Your Mobile App

mobile-app-discovery-angry-birds

Mobile marketing is becoming more competitive and to increase app visibility, brands with a mobile strategy should strongly consider implementing optimization strategies for ranking and maintaining a user-base through social media. Mobile marketing is becoming more competitive and to increase app visibility, brands with a mobile strategy should strongly consider implementing optimization strategies for ranking and maintaining a user-base through social media. 0 Comments

Congress Checks Into Facebook, Twitter, Foursquare iOS App Data Collection

ipad-iphone

Major technology brands behind more than 30 of the top Apple iPhone applications, including Facebook, Twitter, and Foursquare, have received letters from U.S. lawmakers requesting information on how the apps collect consumer data. Major technology brands behind more than 30 of the top Apple iPhone applications, including Facebook, Twitter, and Foursquare, have received letters from U.S. lawmakers requesting information on how the apps collect consumer data. 0 Comments

Apple Buys Chomp to Improve App Search

chomp-search-app

Apple, which now boasts more than 500,000 apps in its App Store, is aiming to improve search and discovery features. In a deal rumored to be worth $50 million, Apple has acquired start-up Chomp to revamp App Store search and recommendations. Apple, which now boasts more than 500,000 apps in its App Store, is aiming to improve search and discovery features. In a deal rumored to be worth $50 million, Apple has acquired start-up Chomp to revamp App Store search and recommendations. 0 Comments

Android Market vs. App Store Prices: Why Android Users Pay Double [Study]

Google Android logo

Analyst firm Canalys' App Integrator study found that the top 100 paid applications on the Android service carry an average cost of $3.74, compared to an average cost of $1.47 for the most popular paid iOS apps, likely due to a smaller audience. Analyst firm Canalys' App Integrator study found that the top 100 paid applications on the Android service carry an average cost of $3.74, compared to an average cost of $1.47 for the most popular paid iOS apps, likely due to a smaller audience. 0 Comments