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Paid Media Is the Future

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Marketers are evolving away from the need to be paid search and display specialists and toward the need to be more broadly educated paid media specialists. Marketers are evolving away from the need to be paid search and display specialists and toward the need to be more broadly educated paid media specialists. 0 Comments

Yahoo Recovers From Search Share Low in June

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Yahoo saw an incremental increase in its search share in July, according to comScore data, which brings it back from its lowest score ever. But it's still down more than a percentage point year-over-year, and critics of Yahoo CEO Marissa Mayer are speaking up. Yahoo saw an incremental increase in its search share in July, according to comScore data, which brings it back from its lowest score ever. 0 Comments

Search Engine Traffic Declines While Engagement Remains Steady [Study]

Search Engine Post-Click Engagement

A Shareaholic analysis of search engine data has found a steady decline in the number of visitors coming from search engines over six months. Based on average visit duration, pages per visit, and bounce rate, Google sent less engaged visitors. A Shareaholic analysis of search engine data has found a steady decline in the number of visitors coming from search engines over six months. 0 Comments

Yandex Keyword Data Now '(Not Provided)'

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Yandex has made the move to encrypted search. The Russian search engine has begun encrypting 100 percent of searches done through Yandex, meaning webmasters with traffic from Yandex, will now see "(not set)" or "(not provided)" in their analytics. Yandex announced it is encrypting 100 percent of its searches, resulting in "(not set)" or "(not provided)" being returned in analytics. 0 Comments

Google Search Engine Market Share Nears 68%

Google Bing Yahoo

Google holds a staggering 67.6 percent of the U.S. search engine market share (tying their own record, which was set in January of this year), according to the latest search engine market share figures for April, released by comScore. Google holds a staggering 67.6 percent of the U.S. search engine market share (tying their own record, which was set in January of this year), according to the latest search engine market share figures for April, released by comScore. 0 Comments

Google Expands App Indexing

Huffington Post App Indexing

Google in December began showing content from Android apps by including a link directly to the app. Google is now expanding the number of apps that are utilizing this search technology, with an additional 24 apps, including Pinterest, AOL, and more. Google in December began showing content from Android apps by including a link directly to the app. Google is now expanding the number of apps that are utilizing this search technology, with an additional 24 apps, including Pinterest, AOL, and more. 0 Comments

Video Ad Views Hit 26.9 Billion in January, SpotXchange Jumps to #1 Spot

Woman Watching Video

According to comScore, 183.8 million Americans watched 48.7 billion online content videos in January 2014, while the number of video ad views totaled 26.9 billion. The number of video ad views is up 195.6 percent compared to January 2013. According to comScore, 183.8 million Americans watched 48.7 billion online content videos in January 2014, while the number of video ad views totaled 26.9 billion. The number of video ad views is up 195.6 percent compared to January 2013. 0 Comments

AdWords Patent Infringement Costs Google Big Money

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The court in Virginia has ordered Google to pay a royalty for all AdWords advertising revenue to Vringo for patent infringement, for infringing upon two patents it owns. Google is appealing the judgment, which could be worth billions of dollars. The court in Virginia has ordered Google to pay a royalty for all AdWords advertising revenue to Vringo for patent infringement, for infringing upon two patents it owns. Google is appealing the judgment, which could be worth billions of dollars. 0 Comments

How Video Site NDN is Driving 500 Million+ Video Views Per Month

NDN

NDN ranks ahead of Amazon, VEVO, Microsoft, Vimeo, and Turner Digital in the latest comScore video rankings. So, it's worth knowing more about an online video platform that says it "is disrupting the digital media industry in all the right ways." NDN ranks ahead of Amazon, VEVO, Microsoft, Vimeo, and Turner Digital in the latest comScore video rankings. So, it's worth knowing more about an online video platform that says it "is disrupting the digital media industry in all the right ways." 0 Comments

Google, Bing Gain Search Share to End 2013

Google Bing Yahoo

Google's search share was at near record levels in the U.S. in December, while Bing also continued its pattern of slowly growing its share, according to the final 2013 installment of comScore's monthly look at U.S. search engine rankings. Google's search share was at near record levels in the U.S. in December, while Bing also continued its pattern of slowly growing its share, according to the final 2013 installment of comScore's monthly look at U.S. search engine rankings. 0 Comments

Where's the Search?

Search Then and Now

Search is everywhere, which means organizations must produce high-quality and authoritative, yet informatively entertaining, content that is device agnostic and encourages a uniquely human social echo for it to be deemed search engine optimal. Search is everywhere, which means organizations must produce high-quality and authoritative, yet informatively entertaining, content that is device agnostic and encourages a uniquely human social echo for it to be deemed search engine optimal. 0 Comments

Online Content Videos Break Record with 52 Billion Monthly Views

Selfie Shootout

Online content video views have exceeded 50 billion a month for the first time on record, as 188.2 million Americans watched 52.4 billion online content videos in December. Meanwhile, video ad views have tripled to 35.2 billion in the past year. Online content video views have exceeded 50 billion a month for the first time on record, as 188.2 million Americans watched 52.4 billion online content videos in December. Meanwhile, video ad views have tripled to 35.2 billion in the past year. 0 Comments

20 Top YouTube and Video Marketing Stories of 2013

GEICO Hump Day

YouTube dominated the video marketing headlines again this year – but the launches of Twitter's Vine and Facebook's Video on Instagram as well as AOL's acquisition of ADAP.TV provided lots of interesting sidebars. These were the 20 biggest stories. YouTube dominated the video marketing headlines again this year – but the launches of Twitter's Vine and Facebook's Video on Instagram as well as AOL's acquisition of ADAP.TV provided lots of interesting sidebars. These were the 20 biggest stories. 0 Comments

Video Ad Views Have More Than Doubled Since Last Year

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Americans watched 47.1 billion online content videos in November 2013, up from 40 billion in November 2012. Meanwhile, video ad views grew to 26.8 billion from 10.5 billion during the same period, according to comScore data. Americans watched 47.1 billion online content videos in November 2013, up from 40 billion in November 2012. Meanwhile, video ad views grew to 26.8 billion from 10.5 billion during the same period, according to comScore data. 0 Comments

Reports: NSA Used Google Cookies for Data Spying

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Just a few days after they ganged up on the government to ask them to curb the NSA's spying enthusiasm, tech giants are faced with another rather inconvenient truth: that the NSA is actually piggy-backing on Google cookies to gather intelligence. Just a few days after they ganged up on the government to ask them to curb the NSA's spying enthusiasm, tech giants are faced with another rather inconvenient truth: that the NSA is actually piggy-backing on Google cookies to gather intelligence. 0 Comments

Google, Facebook, Microsoft & Others Join Forces to Fight NSA Spying

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Google, Twitter, Microsoft and Facebook are among eight of the world's largest tech companies to sign a joint letter to US congress demanding reforms in the way government agencies collect user data. Their demands align with the USA Freedom Act. Google, Twitter, Microsoft and Facebook are among eight of the world's largest tech companies to sign a joint letter to US congress demanding reforms in the way government agencies collect user data. Their demands align with the USA Freedom Act. 0 Comments

Make Way for YouTube Partner Channels in Online Video Rankings

Make Way for Ducklings

The latest data from comScore showed that 189 million Americans, 87.1 percent of the U.S. Internet audience, watched 49.1 billion online content videos in October 2013, while the number of video ad views totaled 24.5 billion that month. The latest data from comScore showed that 189 million Americans, 87.1 percent of the U.S. Internet audience, watched 49.1 billion online content videos in October 2013, while the number of video ad views totaled 24.5 billion that month. 0 Comments

Google Fails to Gain Search Market Share, Bing Steals From Yahoo

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It's been three months since we last checked in on comScore's monthly update on search engine market share – and not much has changed. Google is still hovering around 67 percent market share, while Bing has made some small gains at Yahoo's expense. It's been three months since we last checked in on comScore's monthly update on search engine market share – and not much has changed. Google is still hovering around 67 percent market share, while Bing has made some small gains at Yahoo's expense. 0 Comments

No. 1 Position in AdWords Doesn't Always Get Highest CTR [Study]

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Digital marketing agency Accuracast released research that showed while the No. 1 position in Google's paid search results garnered the highest CTR, data showed that wasn't the case for advertising on its search partner and display network. Digital marketing agency Accuracast released research that showed while the No. 1 position in Google's paid search results garnered the highest CTR, data showed that wasn't the case for advertising on its search partner and display network. 0 Comments

Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

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A BrandVerity study examining how many online travel agencies featured ads in paid search results when searching for a hotel's brand name found online travel agencies showing up consistently, sometimes in the No. 1 position for a hotel's brand name. A BrandVerity study examining how many online travel agencies featured ads in paid search results when searching for a hotel's brand name found online travel agencies showing up consistently, sometimes in the No. 1 position for a hotel's brand name. 0 Comments

YouTube May Launch a Commercial-Free Music Subscription Service by End of Year

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Reports are out that YouTube may be planning a music video subscription service that would allow users to access videos on demand without advertising interruption for $10. Some speculate there could be a free component to the service, as well. Reports are out that YouTube may be planning a music video subscription service that would allow users to access videos on demand without advertising interruption for $10. Some speculate there could be a free component to the service, as well. 0 Comments

Marin Software Helps Customers Lock Down Their Preferred Position in Paid Search Results

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Still in beta, Marin is offering "PositionLock" technology to certain customers, and promises up to 95 percent accuracy in locking down a position in the paid search results for a given keyword. The new feature is one in a series of investments for the brand. Still in beta, Marin is offering "PositionLock" technology to certain customers, and promises up to 95 percent accuracy in locking down a position in the paid search results for a given keyword. The new feature is one in a series of investments for the brand. 0 Comments

AOL Races Past Google to Becomes Top U.S. Video Ad Property

Hardwired

In September 2013, 188.7 million Americans watched 46 billion online content videos, while the number of video ad views totaled 22.9 billion. AOL (fueled by its Adapt.tv acquisition) served the most video ads – 3.7 billion to Google's 3.2 billion. In September 2013, 188.7 million Americans watched 46 billion online content videos, while the number of video ad views totaled 22.9 billion. AOL (fueled by its Adapt.tv acquisition) served the most video ads – 3.7 billion to Google's 3.2 billion. 0 Comments