Articles on American Express

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Bing Ads Improves Speed, Bidding, and Targeting

Bing Ads

A marketing toolkit for Small Business Saturday is the most recent in a series of upgrades Microsoft made within its search engine's advertising platform. A marketing toolkit for Small Business Saturday is the most recent in a series of upgrades Microsoft made within its search engine's advertising platform. 0 Comments

How to Implement an Engaging Content Marketing Plan for the Finance Industry

Finance Industry Content Marketing Plan

How many times have you heard that finances are dull and boring and no one wants to read about them? Wrong. It doesn't have to be that way. Here's how to create engaging content surrounding the financial industry. How many times have you heard that finances are dull and boring and no one wants to read about them? Wrong. It doesn't have to be that way. Here's how to create engaging content surrounding the financial industry. 0 Comments

Foursquare Self-Serve Ads Now Open to All Local Businesses

ads-dash-small

Location-based social networking brand Foursquare has rolled out self-serve ads to all advertisers, in an effort to monetize their audience of 40 million users. Here's a look at how the new ads work, and the ad creation process. Location-based social networking brand Foursquare has rolled out self-serve ads to all advertisers, in an effort to monetize their audience of 40 million users. Here's a look at how the new ads work, and the ad creation process. 0 Comments

How to Make Money on YouTube: 'Elementary'

Sherlock Holmes and Dr Watson

YouTube has made a number of recent announcements aimed at helping more than a million YouTube Partners from 30+ countries around the world earn more money from thousands of advertisers who are placing TrueView in-stream ads inside Partner videos. YouTube has made a number of recent announcements aimed at helping more than a million YouTube Partners from 30+ countries around the world earn more money from thousands of advertisers who are placing TrueView in-stream ads inside Partner videos. 0 Comments

Is Your Link Profile Plausibly Deniable?

gavel-keyboard

Few people can say with complete confidence that they know every single SEO and link building tactic that has been used since the day a site first launched. Having someone to blame is apparently now just part of the overall linking strategy. Few people can say with complete confidence that they know every single SEO and link building tactic that has been used since the day a site first launched. Having someone to blame is apparently now just part of the overall linking strategy. 0 Comments

Twitter Tries to Hook Local SMBs on Self-Serve Advertising

twitter-american-express

Twitter and American Express have announced a partnership that will see the companies offer $100 of complimentary Twitter advertising to the first 10,000 SMBs that sign up. Participants will gain access to Twitter's self-service advertising system. Twitter and American Express have announced a partnership that will see the companies offer $100 of complimentary Twitter advertising to the first 10,000 SMBs that sign up. Participants will gain access to Twitter's self-service advertising system. 0 Comments

Google Launches Wallet, Impact Still Limited

Google Wallet NFC Payment Machine

Google’s near field communications payment system has officially launched. While Google’s compatible devices and available payment options remain limited, Google has indicated that more options are on their way. A prepaid card is also available. Google’s near field communications payment system has officially launched. While Google’s compatible devices and available payment options remain limited, Google has indicated that more options are on their way. A prepaid card is also available. 0 Comments

Foursquare Boasts Half a Million Registered Merchants

Foursquare Mayor

Foursquare is continuing its rapid growth. In addition to the 10 million users boasted by the company, Foursquare has just reached the 500,000 mark for registered merchants. Foursquare is continuing its rapid growth. In addition to the 10 million users boasted by the company, Foursquare has just reached the 500,000 mark for registered merchants. 0 Comments

Top Signs Your Site Isn't Ready for Prime Time

Many things have changed in the last few years, but the real foundation for SEO success hasn't changed much at all. Before you put time and effort into the SEO flavor of the day, try the tried and true SEO basics in this two-part series. Many things have changed in the last few years, but the real foundation for SEO success hasn't changed much at all. Before you put time and effort into the SEO flavor of the day, try the tried and true SEO basics in this two-part series. 0 Comments

Don't Waste Money on a So-Called SEO Specialist

American Express publishes advice not to waste money on SEO. The opinions in the following rant do not necessarily reflect those of American Express and SearchEngineWatch.com. American Express publishes advice not to waste money on SEO. The opinions in the following rant do not necessarily reflect those of American Express and SearchEngineWatch.com. 0 Comments