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Google's Matt Cutts: Small Sites Can Beat Large Sites in Search Results

Matt Cutts

If you run a smaller website, it can be frustrating to know that even though your site has great content, you aren't getting as much traffic as a well-known brand. So what can you do to improve your rankings and beat large sites in the search results? If you run a smaller website, it can be frustrating to know that even though your site has great content, you aren't getting as much traffic as a well-known brand. So what can you do to improve your rankings and beat large sites in the search results? 0 Comments

Where's the Search?

Search Then and Now

Search is everywhere, which means organizations must produce high-quality and authoritative, yet informatively entertaining, content that is device agnostic and encourages a uniquely human social echo for it to be deemed search engine optimal. Search is everywhere, which means organizations must produce high-quality and authoritative, yet informatively entertaining, content that is device agnostic and encourages a uniquely human social echo for it to be deemed search engine optimal. 0 Comments

Could Bing Ever Overtake Google in Search?

Google vs Bing

Google has dominated search, but Microsoft has a real opportunity to influence searcher behavior and Bing adoption through the integration of Bing search through its vast network of assets. Here's what it would take for Bing to surpass Google. Google has dominated search, but Microsoft has a real opportunity to influence searcher behavior and Bing adoption through the integration of Bing search through its vast network of assets. Here's what it would take for Bing to surpass Google. 0 Comments

Google in 1998: New Easter Egg Takes You Back in Time

Google in 1998 Easter Egg

To celebrate its 15th birthday, Google decided to share a neat Easter egg showing how Google used to look in 1998. To see it for yourself, simply search for "google in 1998" (without the quotes). Sadly, you can't do an actual search on 1998 Google. To celebrate its 15th birthday, Google decided to share a neat Easter egg showing how Google used to look in 1998. To see it for yourself, simply search for "google in 1998" (without the quotes). Sadly, you can't do an actual search on 1998 Google. 0 Comments

Paying it Forward (With a Great Tip)

thinking

There's a tendency, whenever people want to learn about SEO/SEM, to seek the experts to learn from. Setting aside the often difficult task of determining who's the right expert to listen to, it's a more complicated process than it may seem. There's a tendency, whenever people want to learn about SEO/SEM, to seek the experts to learn from. Setting aside the often difficult task of determining who's the right expert to listen to, it's a more complicated process than it may seem. 0 Comments

Yahoo Axes AltaVista Search Engine, Axis Search App

alta-vista-2013

Yahoo, as part of their efforts to focus on specific web properties, has decided to close the search engine AltaVista. Along with Yahoo closing AltaVista, Yahoo Axis, which launched just barely a year ago, has also been axed. Yahoo, as part of their efforts to focus on specific web properties, has decided to close the search engine AltaVista. Along with Yahoo closing AltaVista, Yahoo Axis, which launched just barely a year ago, has also been axed. 0 Comments

Your Hidden PPC Prospect: Google

google-search-engine-marketing

Once you grok the basic Google concept (a win for the searcher is a win for Google), AdWords becomes not easy, but simple. Write ads and create landing pages and websites that serve your prospects’ first and your business second. Once you grok the basic Google concept (a win for the searcher is a win for Google), AdWords becomes not easy, but simple. Write ads and create landing pages and websites that serve your prospects’ first and your business second. 0 Comments

How to Keep Up To Date in Search

The search space is changing on a daily basis. Here's are some tips on how you can keep track of the latest happenings in our industry. The search space is changing on a daily basis. Here's are some tips on how you can keep track of the latest happenings in our industry. 0 Comments

Four New Signals in Search

Search engines are trying to improve search quality by looking at signals such as load time, click data, Web references, and social media. Search engines are trying to improve search quality by looking at signals such as load time, click data, Web references, and social media. 0 Comments

The Great Link Buying Debate

The topic of paid links created a great deal of discussion at SES San Jose 2007, and here's why. The topic of paid links created a great deal of discussion at SES San Jose 2007, and here's why. 0 Comments

Yahoo Testing New Query Refinement Tools

Yahoo's new Search Assist goes beyond existing query-suggestion to offer related categories gleaned from the top 20 pages of search results. Yahoo's new Search Assist goes beyond existing query-suggestion to offer related categories gleaned from the top 20 pages of search results. 0 Comments

First Principles in Search

First principles form a core set of working assumptions, hypotheses, and key beliefs about a single area of interest. First principles form a core set of working assumptions, hypotheses, and key beliefs about a single area of interest. 0 Comments

Rebranding Ask.com

How do you engineer a major overhaul to your web site to increase traffic and user satisfaction? Ask.com's Senior User Experience Analyst describes the company's careful yet bold approach to its recent redesign in this wide-ranging interview. How do you engineer a major overhaul to your web site to increase traffic and user satisfaction? Ask.com's Senior User Experience Analyst describes the company's careful yet bold approach to its recent redesign in this wide-ranging interview. 0 Comments