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SEO Is No One-Trick Pony

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What exactly is SEO? It's certainly not any "one thing," but instead a combination of many factors that lead to a successful SEO strategy. What exactly is SEO? It's certainly not any "one thing," but instead a combination of many factors that lead to a successful SEO strategy. 0 Comments

Bing Ads Reveals Dynamic Sitelinks

Bing Ads

Bing Ads has revealed a new feature dubbed "dynamic sitelinks" which creates annotations for ads that haven't specifically set up sitelink extensions. Bing Ads has revealed a new feature dubbed "dynamic sitelinks" which creates annotations for ads that haven't specifically set up sitelink extensions. 0 Comments

Last-Minute SEO - Here Come the Holidays!

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If you snoozed all summer and are behind on your holiday SEO strategy - don't panic! There are still methods you can use to have a successful holiday season. If you snoozed all summer and are behind on your holiday SEO strategy - don't panic! There are still methods you can use to have a successful holiday season. 0 Comments

Why We Need Control in PPC

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Modifiers are the answer to many PPC issues. Rather than taking control away from advertisers, modifiers would give marketers the control we need. Modifiers are the answer to many PPC issues. Rather than taking control away from advertisers, modifiers would give marketers the control we need. 0 Comments

Google AdWords Launches Website Call Conversions

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AdWords will generate a forwarding number for each ad click that will measure calls made by consumers, enabling advertisers to attribute the call conversion and conversion value to each keyword. AdWords will generate a forwarding number for each ad click that will measure calls made by consumers, enabling advertisers to attribute the call conversion and conversion value to each keyword. 0 Comments

How to Make AdWords Paid Search Work for You – 7 Important Steps

PPC

Want to make your AdWords PPC accounts work better for you? By using these seven routine tasks, you can be not only more effective in managing your paid search clients, but become more valuable to your clients as well. By using these tasks, you can be not only more effective in managing your PPC clients, but become more valuable to your clients as well. 0 Comments

Bing Ads Revamps Tablet, Mobile Targeting for Better AdWords Compatibility

Bing Ads

Device targeting on Bing Ads is getting a big overhaul. The goal is to bring Bing Ads in line with what Google AdWords, with the ability to target specific devices – desktop, tablet, and smartphone. The changes will rollout over the next year. Device targeting on Bing Ads is getting a big overhaul. The goal is to bring Bing Ads in line with what Google AdWords, with the ability to target specific devices – desktop, tablet, and smartphone. The changes will rollout over the next year. 0 Comments

Why Small Business Should Care About Native Advertising

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As SEO continues to move away from explicit link building and toward content marketing, using native ads as a content discovery mechanism is a smart move for small businesses trying to reinvent their SEO strategies and ride the latest trend. As SEO continues to move away from explicit link building and toward content marketing, using native ads as a content discovery mechanism is a smart move for small businesses trying to reinvent their SEO strategies and ride the latest trend. 0 Comments

4 SEO Myths & Conspiracy Theories Google's Matt Cutts Wants to Die

Matt Cutts

Paying for Google AdWords will get you higher organic search rankings! All algorithmic changes are designed to force people to buy AdWords ads! Tools will solve every SEO problem you've ever had! Yeah, don't believe everything you hear or read. Paying for Google AdWords will get you higher organic search rankings! All algorithmic changes are designed to force people to buy AdWords ads! Tools will solve every SEO problem you've ever had! Yeah, don't believe everything you hear or read. 0 Comments

360i Agency Says New Technology Reverse Engineers AdWords Quality Score

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Digital marketing agency 360i announced a new technology platform for pay-per-click advertisers that aims to reverse engineer the Google AdWords quality score and make recommendations on how to improve performance. Digital marketing agency 360i announced a new technology platform for pay-per-click advertisers that aims to reverse engineer the Google AdWords quality score and make recommendations on how to improve performance. 0 Comments

Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

New AdWords innovations

During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few months – new app ads, more insightful reporting, and enterprise-class tools for efficiency and scale. During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few months – new app ads, more insightful reporting, and enterprise-class tools for efficiency and scale. 0 Comments