Articles on ad server

RSS

Top 9 Twitter PPC Opportunities and Challenges

Twitter IPO

Should PPC practitioners focus on Twitter as an emerging ad channel that can drive direct response metrics, or is its value largely brand in nature? Here are some major opportunities and challenges of leveraging Twitter as a scalable PPC ad channel. Should PPC practitioners focus on Twitter as an emerging ad channel that can drive direct response metrics, or is its value largely brand in nature? Here are some major opportunities and challenges of leveraging Twitter as a scalable PPC ad channel. 0 Comments

Unified Tracking: Making Sense of Display and Search Data

Arrow Chart

The Holy Grail of digital advertising is a single platform that manages and measures search and display concurrently and conditionally. Interpreting the results still requires some finesse and expertise. The Holy Grail of digital advertising is a single platform that manages and measures search and display concurrently and conditionally. Interpreting the results still requires some finesse and expertise. 0 Comments