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6 Ways to Make Your Search Results Shine

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There are always new ways to improve your business' search results using Google Knowledge Graph, if you take time to understand search query intent and implement structured markup across your website. Google Knowledge Graph presents new ways to improve search results if you take the time to understand search query intent and implement structured markup across your website. 0 Comments

Quick Internal Linking Insight Using Google Analytics

Google Analytics list of pages

Linking to URLs with a certain parameter can cause SEO issues such as duplication. Here's how to quickly and easily use information already available to you in Google Analytics to get a list of and find pages linking to a particular group of URLs. Linking to URLs with a certain parameter can cause SEO issues such as duplication. Here's how to quickly and easily use information already available to you in Google Analytics to get a list of and find pages linking to a particular group of URLs. 0 Comments

Working With a New PPC Client: 7 Ways to Drive AdWords Strategies & Objectives

Client

It's all about the client. Whether you've just landed a new client or you've recently started working for a new company or agency, here are seven ways to ensure your client's accounts are optimized and performing at their highest level. It's all about the client. Whether you've just landed a new client or you've recently started working for a new company or agency, here are seven ways to ensure your client's accounts are optimized and performing at their highest level. 0 Comments

Easy Landing Page Testing Using DoubleClick Search

Tested

Landing page testing should be near the top of your list of optimization techniques. Here's how to use DoubleClick Search to learn how users are reacting to your landing pages and tweak those pages to increase conversion rates in a few simple steps. Landing page testing should be near the top of your list of optimization techniques. Here's how to use DoubleClick Search to learn how users are reacting to your landing pages and tweak those pages to increase conversion rates in a few simple steps. 0 Comments

10 SEO Myths Debunked by Bing's Duane Forrester

SEO Myths

Hot on the heels of Google's Matt Cutts discussing what he feels are the biggest SEO myths, Bing's Duane Forrester has written about what he feels are 10 of the biggest myths in SEO. While some are true SEO myths, a few fall under best practices. Do you need to rank #1? Is SEO all you need? What about social? Or links? Here's what Bing's Duane Forrester says on these and other common SEO myths. 0 Comments

Google's Matt Cutts on SEO: A Retrospective (2006-2010)

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Welcome to the years of paid links. link bait, Caffeine, Google bombs, and page speed as a ranking factor. By this point, Google's Matt Cutts had plenty important things to teach us all about the evolving landscape of search and SEO. Welcome to the years of paid links. link bait, Caffeine, Google bombs, and page speed as a ranking factor. By this point, Google's Matt Cutts had plenty important things to teach us all about the evolving landscape of search and SEO. 0 Comments

Google's Matt Cutts on SEO: A Retrospective (2000-2005)

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For years, Matt Cutts has been the face of Google, addressing various search quality and optimization issues. Most webmasters and search marketers pay close attention when he speaks. Here are some of Cutts' most notable moments from 2000-2005. For years, Matt Cutts has been the face of Google, addressing various search quality and optimization issues. Most webmasters and search marketers pay close attention when he speaks. Here are some of Cutts' most notable moments from 2000-2005. 0 Comments

Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

winning-web-only-mobile-site

The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail sites to see how well they fared against key elements in a mobile user's experience. The average score was about 2.8 out of 5. The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail sites to see how well they fared against key elements in a mobile user's experience. The average score was about 2.8 out of 5. 0 Comments

How Combining SEO & Usability Solves 4 Common On-Site Problems

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Yes, you can make end users and search engines happy at the same time. Here's how to implement a powerful combo of SEO and usability to conquer search ranking challenges such as getting more content above the fold, video, PDFs, and disclaimers. Yes, you can make end users and search engines happy at the same time. Here's how to implement a powerful combo of SEO and usability to conquer search ranking challenges such as getting more content above the fold, video, PDFs, and disclaimers. 0 Comments

How to do SEO for Local Business, WITHOUT Content Marketing

Get Found Locally

Content marketing isn't a must if you want your local business to succeed. By switching your focus to usability and community, and understanding a few important things about how local SEO works, you can beat competitors who invest heavily in content. Content marketing isn't a must if you want your local business to succeed. By switching your focus to usability and community, and understanding a few important things about how local SEO works, you can beat competitors who invest heavily in content. 0 Comments

Google Refreshes Page Layout Algorithm

page-layout

If you noticed a change in your organic search traffic or rankings last week, and have a high ratio of ads to content at the top of your web pages, chances are you could be affected by a refresh of the Google page layout algorithm. If you noticed a change in your organic search traffic or rankings last week, and have a high ratio of ads to content at the top of your web pages, chances are you could be affected by a refresh of the Google page layout algorithm. 0 Comments

A New Look for Google AdWords Rolling Out Now

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This week, Google announced AdWords will have a new look and feel that's more consistent with other Google products. Updates included more white space, softer colors, and less scrolling to access important information. This week, Google announced AdWords will have a new look and feel that's more consistent with other Google products. Updates included more white space, softer colors, and less scrolling to access important information. 0 Comments

Reduce Bounce Rate: 20 Things to Consider

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Reducing the bounce rate on pages that have the highest volume of traffic from your highest converting sources means more engaged visitors and a greater chance of conversion. Here are 20 considerations for reducing your bounce rate. Reducing the bounce rate on pages that have the highest volume of traffic from your highest converting sources means more engaged visitors and a greater chance of conversion. Here are 20 considerations for reducing your bounce rate. 0 Comments

Did Google Help or Hurt SEO in 2013?

Google SEO Crystal Ball

Come, join us for a look back at some of the major SEO issues we faced heading into and during 2013, as well as what Google did for and to the SEO community. Then we'll gaze into our crystal ball to see what's likely to come in 2014, and why. Come, join us for a look back at some of the major SEO issues we faced heading into and during 2013, as well as what Google did for and to the SEO community. Then we'll gaze into our crystal ball to see what's likely to come in 2014, and why. 0 Comments

Top Online Retailers Lag in Mobile Experience [Study]

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Just in time for the holiday shopping season, The Search Agency released its mobile experience scorecard for the top online retailers in the United States. Of the 100 retailers examined, REI came in first and Apple came in last. Just in time for the holiday shopping season, The Search Agency released its mobile experience scorecard for the top online retailers in the United States. Of the 100 retailers examined, REI came in first and Apple came in last. 0 Comments

Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

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Google's head of webspam gave a presentation packed with information for webmasters for his second day keynote at Pubcon Las Vegas 2013. Cutts talked Google's spam strategy, PageRank, rich snippets, authorship, negative SEO and more. Google's head of webspam gave a presentation packed with information for webmasters for his second day keynote at Pubcon Las Vegas 2013. Cutts talked Google's spam strategy, PageRank, rich snippets, authorship, negative SEO and more. 0 Comments

How to Increase the Profitability of Your Content

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Do you have pages that drive conversions but aren't as prominent as they could be in the site structure or user's click path? Boost the profitability of your top performing pages by giving them even greater visibility on your site. Here's how. Do you have pages that drive conversions but aren't as prominent as they could be in the site structure or user's click path? Boost the profitability of your top performing pages by giving them even greater visibility on your site. Here's how. 0 Comments

Google Issues New Mobile Speed Guidelines, Updates PageSpeed Insights Tool

Pagespeed Insights Google

If you have websites that are getting more mobile traffic, yet are either slow to load or not properly optimized, Google is issuing new guidelines to help you ensure those sites are loading quickly and optimally for those using smartphones. If you have websites that are getting more mobile traffic, yet are either slow to load or not properly optimized, Google is issuing new guidelines to help you ensure those sites are loading quickly and optimally for those using smartphones. 0 Comments

SEO Quick Wins: Google Query Data

Google GWT query data

Your goal: to ensure you're getting the most from your SERP display and keyword targeting. Here's how to use Google Analytics to get at non-branded query data to improve your click-through rate, focus term targeting, and improve search rankings. Your goal: to ensure you're getting the most from your SERP display and keyword targeting. Here's how to use Google Analytics to get at non-branded query data to improve your click-through rate, focus term targeting, and improve search rankings. 0 Comments

Google Officially Launches Local Results Carousel

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When a user searches for a local results on Google, such as a restaurant or hotel, there is now a horizontal carousel which features thumbnails, ratings, as well as the number of Google+ reviews. Users can then scroll sideways to see more results. When a user searches for a local results on Google, such as a restaurant or hotel, there is now a horizontal carousel which features thumbnails, ratings, as well as the number of Google+ reviews. Users can then scroll sideways to see more results. 0 Comments