Stats - Travel

Trends & statistics: the Web's richest source

Travel Advertising Statistics and Forecast 2008
Travel
Travel sees ROI in online advertising versus other media, and marketers plan to watch their spending. Oct 15, 2008

Travel Ad Report: Which Brands Rule When It's Time to Relax?
Travel
A new report shows Memorial Day and July 4 holidays sparked ads on travel guide sites from vacation destinations, hotels, telecoms, and financial services firms. Jul 21, 2008

U.K. Consumers Check Travel on Web
Travel
U.K. consumers searching online for travel information take as long as 90 days to convert. Jul 26, 2006

Online Is Destination for Travel Booking
Travel
Consumers research travel on multiple sites, but book directly with airline and hotel sites. Aug 17, 2005

Going On Vacation? Pack Your Laptop
Travel
Travelers are taking laptops everywhere, even on vacation. Jul 25, 2005

Online Is Destination For Air Travel Purchases
Travel
Comparison travel shopping sites and airline sites share a comparable number of unique visitors, but the airlines have a higher conversion rate. Jun 21, 2005

Best Rate Guarantees Lures Travelers from Aggregator Sites
Travel
Hotels want travelers to book at their own Web sites. Best rate guarantees and incentives entice users from aggregator sites. Jun 20, 2005

Online Travel Companies Edge Airline Web Sites
Travel
Ease-of-use disparity impacts online sales. Mar 3, 2005

Online Travel Firms Out of Synch With Consumers
Travel
Key problems include sharing personal data and nonresponsiveness to online customer inquiries. Feb 4, 2005

Women Buy More Travel Online Than Men
Travel
The gender gap is most prevalent in car rental and airline ticket conversions. Jan 31, 2005

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