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Articles on Social

How to execute, optimize, and combine social media marketing with search – news and how-to guides on Facebook, Twitter, Pinterest, LinkedIn, Google+ and more.

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  1. BuzzSumo: The Heavyweight of Content Discovery?

    BuzzSumo trawls the web for content based on search queries, and provides you with lots of interesting data based on your results. Here's why BuzzSumo is such an awesome tool and why you should make it a part of your Internet marketing arsenal.

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  2. Google Kills Google+ Direct Connect Feature

    The Google+ Direct Connect feature in which you could quickly find Google+ pages in the search results by using the "+" command has quietly slipped away. A Google spokesperson said it was no longer a focus for Google moving forward.

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  3. Top Brands Now Testing Pinterest Promoted Pins

    Pinterest announced the next phase in promoted pins testing with some heavy-hitting brands primed for Pinterest's target audience. Brands include Kraft, Target, and Disney, and these advertising campaigns will be in three- to six-month stints.

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  4. 4 Social PPC Misconceptions

    Social PPC can be a highly effective way to generate leads and sales. Because social PPC is still relatively new, mistaken beliefs abound about advertising on Facebook, LinkedIn and Twitter. This post clears up four of the biggest misconceptions.

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  5. 3 Paths to Marketing Success From Personal Brands

    Recognizing the impact of personal branding and harnessing its power can create enormous gains for the brand. Your employee's visibility will fuel brand recognition, content development, incoming traffic, links, SEO, and PR and marketing efforts.

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