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Articles on Social

How to execute, optimize, and combine social media marketing with search – news and how-to guides on Facebook, Twitter, Pinterest, LinkedIn, Google+ and more.

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  1. Top Brands Now Testing Pinterest Promoted Pins

    Pinterest announced the next phase in promoted pins testing with some heavy-hitting brands primed for Pinterest's target audience. Brands include Kraft, Target, and Disney, and these advertising campaigns will be in three- to six-month stints.

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  2. 4 Social PPC Misconceptions

    Social PPC can be a highly effective way to generate leads and sales. Because social PPC is still relatively new, mistaken beliefs abound about advertising on Facebook, LinkedIn and Twitter. This post clears up four of the biggest misconceptions.

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  3. 3 Paths to Marketing Success From Personal Brands

    Recognizing the impact of personal branding and harnessing its power can create enormous gains for the brand. Your employee's visibility will fuel brand recognition, content development, incoming traffic, links, SEO, and PR and marketing efforts.

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  4. New Facebook Test: Popular Pages In Your Area

    Facebook is testing a new feature called "Popular Pages in Your Area". The new section is located to the right of the News Feed beneath the Trending feature, which displays news results that Facebook's algorithms believe users will be interested in.

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  5. How to Edit Post Copy on Instagram

    Have you made a spelling mistake or grammatical error on an Instagram post? Frustrating, right? Here's an easy way to edit post copy on Instagram without losing engagement. The following how to explains the process on an iPhone.

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