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Social Media Marketing

Social media sites are among the most popular places to visit online. From social networks like Facebook, to social bookmarking sites like Delicious, to social news sites like Digg, there are many ways a marketer can learn to participate in meaningful ways.

Eric
Enge

Mark
Drummond

Kaila
Strong

Nathan
Linnell

Social Media Marketing is a PR Function

The potential for viral activity using social media is much greater than ever before, and it makes it easier to interact well with customers. Companies that do one or more of these things well will gain a significant edge over their competition. Sep 7, 2010

Who Owns the Social Graph? That's a Good Question!

Companies such as Facebook, Twitter, and LinkedIn hold the "master copy" of social graph data in persistent storage. But does that mean that these companies truly "own" it? Aug 19, 2010

Targeting Your Facebook Messaging For the Greatest Impact

Understanding your audience and interacting with them appropriately is the key to unlocking your success on Facebook. Get to know them, figure out what makes them want to engage with your brand, rinse, and repeat. Aug 16, 2010

Highlights from the Social Media Marketing Archive

9 Ways to Control Your Privacy on Social Media Sites

A look at the top ways online security experts say you can restore or maintain your privacy on social networking sites.

Social Media: The Privacy and Security Repercussions

How risky is our online behavior? A closer look at social media's privacy and security vulnerabilities.

How to be a Social Media Medic

Fixing a broken social media strategy takes a lot of hard work. Here are five tips on how to start repairing the damage.

Labour's View: The Word-of-Mouth Election

Labour chose to use the Web to motivate and mobilise its supporters and activists. Everything Labour did in terms of new media campaign (social media, e-mail, etc.) was about creating real-world actions.

Labour's View: Motivate and Mobilise -- the New Media Strategy

The Labour Party harnesses the efforts of its candidates alongside its online activists with the help of Twitter and Facebook.

Lib Dems' View: How Much of an Internet General Election Has it Been?

Local U.K. online campaigning is more an evolution of existing political campaign than a whole new approach, and it's changing what an election campaign on the ground looks like.

Liberal Democrats' View: It was #nickcleggsfault

The rise of social media gives readers easy ways to express their unhappiness with how their newspaper is behaving, to find others of like mind, and to impress the media and commentators with their weight of numbers.

Liberal Democrats' View: It Was Traditional Media That Did It

General U.K. election, week two: Old media opened up the British campaign, but the legacy could yet be a large long-term boost to the reach of new media in politics.

Labour's View: Interactive Videos Launches New Era in Politics

The ultimate success test of whether these kinds of innovations work is how many votes are racked up on election night. The way technology is being harnessed to involve voters and find ways of removing the walls erected around the process is exciting.