Nine useful mobile stats from ClickZ Live: Chicago 2015
This week I had the opportunity to attend the ClickZ Live in Chicago to talk with some of the leaders in mobile design, advertising and engagement.
This week I had the opportunity to attend the ClickZ Live in Chicago to talk with some of the leaders in mobile design, advertising and engagement.
This week, I had the opportunity to attend the ClickZ Live Digital Marketing Conference in Chicago to talk with some of the leaders in mobile design, advertising and engagement.
There was a ton of great information presented, but all in all, it came down to the stats shared and the questions they provoked. To see how well you’re playing the mobile game, let’s consider the stats alongside the questions.
Are you focusing on mobile? Do you have an ad budget specifically for mobile?
Are you developing content that fits into this window? In this timespan, how can you engage your potential customers?
Are you only measuring mobile in terms of conversions, or are you developing more complex attribution to understand how an initial search may eventually impact a purchase in-store (or on another device)?
Are you spending in mobile video? What types of content would customers like to see from you in video format?
Best practice tells you to design for horizontal video, but have you tested vertical video? Toward what age range does your audience skew?
Are you running your mobile campaigns on Bing? Do you have mobile bid adjustments in place to leverage this traffic appropriately?
Are you looking at your search query reports to determine difference in keyword searches? Have you considered expanding your keyword match types to account for longer tail keywords?
Are you mobile campaigns optimized to encourage users to click? Are you using all mobile ad extensions in search, including sitelinks, location extensions, call extensions and app extensions? Combining extensions increase CTR on mobile ads, as shown on the heat map below…
Do you understand how consumers are searching for your brand prior to a sale? Are they looking for any information that you can provide to help encourage a conversion later in their purchase journey?
Hope you enjoyed the recap of the most interesting mobile stats presented at the Chicago ClickZ Live Conference. As always, please feel free to leave comments or questions below.